"...a valuable reference..."--JONAH GITLITZ, PRESIDENT, DIRECT MARKETING ASSOCIATION. "...a must for every working professional."--NAT ROSS, PROFESSOR OF MARKETING, NEW YORK UNIVERSITY. The networking source of the direct marketing industry includes over 9,500 companies & 22,000 individuals representing every facet of direct marketing - all in one convenient volume. Listed alphabetically by category, entries provide vital details such as: name & address; telephone & fax numbers; key executives; product/service description; sales & billings; number of employees; direct marketing expenditures; & more. Completely updated, the 1994 edition of DIRECT MARKETING MARKET PLACE includes: *4,500 direct marketing companies organized into 13 categories - associations, catalogs, continuity programs, credit card companies - with 300 new listings *3,500 service firms & suppliers organized into 15 categories - list brokers, market researchers, computer & fulfillment services - with 400 new listings *1,500 creative sources - ad agencies, copywriters, art services, & photographers. And to give you even easier access to suppliers & creative services in your area, the 1994 edition features new geographic indexes that precede each of the SERVICE FIRMS & SUPPLIERS & CREATIVE SERVICES sections.