Fundamentals of Public Relations

Fundamentals of Public Relations
Author: Lawrence W. Nolte
Publisher: Elsevier
Total Pages: 535
Release: 2016-06-06
Genre: Business & Economics
ISBN: 1483152197

Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.

State & Wacker

State & Wacker
Author: Burt Zollo
Publisher: iUniverse
Total Pages: 446
Release: 2009-10
Genre: Fiction
ISBN: 1440139814

In this remarkable second novel by Burt Zollo, we meet Lyle Kopp, a public relations man in Chicago during the Sixties. P.R., at this time, is still a relatively new, undefined profession, and Kopp is one of the pioneers in shaping the public perception of P.R., which is, after all, all about shaping public perceptions. Kopp's world is one of publicity stunts, politics, romance, family, ambition, and friendships real and forced. It's a story of a profession never before explored so intimately and insightfully in fiction, and the story of a family man, who balances a home life in suburbia with a work life in the city. State & Wacker is also very much the story of Chicago, which happens to be Zollo's hometown. His Kopp is a savvy guy, balancing the art and science of his growing field, while struggling with the awareness of the power of persuading public opinion on behalf of his clients. Even the name "Public relations" is not free from his scrutiny, and this level of consideration gives this novel its depth: "While he thought `public relations' was descriptive," Zollo writes, "he feared it might be considered deceptive, not as humble as he preferred. He didn't resent the variety of names his practice had achieved; he simply didn't want to appear, as he explained, `too grand.'" Public relations, Kopp felt, was "the most maligned, least understood creative practice. At its best, he thought, P.R. changed people's minds; at its worst, P.R. bred suspicion." Walking that line between being influential and manipulative is where this novel lives.

Show Me the Money

Show Me the Money
Author: Chris Roush
Publisher: Routledge
Total Pages: 678
Release: 2010-10-04
Genre: Language Arts & Disciplines
ISBN: 1136946993

Show Me the Money is the definitive business journalism textbook that offers hands-on advice and examples on doing the job of a business journalist. Author Chris Roush draws on his experience as a business journalist and educator to explain how to cover businesses, industries and the economy, as well as where to find sources of information for stories. He demonstrates clearly how reporters take financial information and turn it into relevant facts that explain a topic to readers. This definitive business journalism text: provides real-world examples of business articles presents complex topics in a form easy to read and understand offers examples of where to find news stories in SEC filings gives comprehensive explanations and reviews of corporate financial, balance sheet, and cash flow statements provides tips on finding sources, such as corporate investors and hard-to-find corporate documents gives a comprehensive listing of websites for business journalists to use. Key updates for the second edition include: tips from professional business journalists provided throughout the text new chapters on personal finance reporting and covering specific business beats expanded coverage of real estate reporting updates throughout to reflect significant changes in SEC, finance, and economics industries. With numerous examples of documents and stories in the text, Show Me the Money is an essential guide for students and practitioners doing business journalism.

Real World Labor

Real World Labor
Author:
Publisher:
Total Pages: 378
Release: 2009
Genre: Economic development
ISBN: 9781878585554

Local Dollars, Local Sense

Local Dollars, Local Sense
Author: Michael Shuman
Publisher: Chelsea Green Publishing
Total Pages: 290
Release: 2012
Genre: Business & Economics
ISBN: 1603583432

Local Dollars, Local Sense is a guide to creating Community Resilience. Americans' long-term savings in stocks, bonds, mutual funds, pension funds, and life insurance funds total about $30 trillion. But not even 1 percent of these savings touch local small business-even though roughly half the jobs and the output in the private economy come from them. So, how can people increasingly concerned with the poor returns from Wall Street and the devastating impact of global companies on their communities invest in Main Street? In Local Dollars, Local Sense, local economy pioneer Michael Shuman shows investors, including the nearly 99% who are unaccredited, how to put their money into building local businesses and resilient regional economies-and profit in the process. A revolutionary toolbox for social change, written with compelling personal stories, the book delivers the most thorough overview available of local investment options, explains the obstacles, and profiles investors who have paved the way. Shuman demystifies the growing realm of local investment choices-from institutional lending to investment clubs and networks, local investment funds, community ownership, direct public offerings, local stock exchanges, crowdfunding, and more. He also guides readers through the lucrative opportunities to invest locally in their homes, energy efficiency, and themselves. A rich resource for both investors and the entrepreneurs they want to support, Local Dollars, Local Sense eloquently shows how to truly protect your financial future--and your community's.