The Discourse Of Online Consumer Reviews
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| Author | : Camilla Vásquez |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 199 |
| Release | : 2014-06-19 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1441196846 |
The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating. This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products.
| Author | : Camilla Vásquez |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 217 |
| Release | : 2014-06-19 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1441153098 |
The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating. This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products.
| Author | : Camilla Vásquez |
| Publisher | : Routledge |
| Total Pages | : 200 |
| Release | : 2019-05-03 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1351658328 |
Language, Creativity and Humour Online offers new insights into the creative linguistic practices found in diverse digital contexts, such as social media platforms. It introduces new digital genres and contexts, expanding existing research on computer mediated communication (CMC) and covering key concepts in research on linguistic creativity. The book presents original linguistic analyses of a variety of digital genres, including: • Novelty Twitter accounts and political humour • Tumblr Chats • Amazon review parodies. This timely book uncovers the linguistic and interactional mechanisms underlying various types of creative, playful, and humorous texts online. It is essential reading for students and researchers working in the areas of language and media, and language and communication.
| Author | : Susan Herring |
| Publisher | : Walter de Gruyter |
| Total Pages | : 772 |
| Release | : 2013-01-30 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3110214466 |
The present handbook provides an overview of the pragmatics of language and language use mediated by digital technologies. Computer-mediated communication (CMC) is defined to include text-based interactive communication via the Internet, websites and other multimodal formats, and mobile communication. In addition to 'core' pragmatic and discourse-pragmatic phenomena the chapters cover pragmatically-focused research on types of CMC and pragmatic approaches to characteristic CMC phenomena.
| Author | : Camilla Vasquez |
| Publisher | : |
| Total Pages | : |
| Release | : 2014 |
| Genre | : Consumer behavior |
| ISBN | : 9781472593535 |
| Author | : Marja E. Meinl |
| Publisher | : Frank & Timme GmbH |
| Total Pages | : 329 |
| Release | : 2013-12-19 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3732900304 |
The interest in computer-mediated communication (CMC) has vastly risen over the recent years. Nevertheless, crosscultural differences in CMC have received little attention so far, especially with regard to complaining behaviour. This book therefore contributes to this still unexplored research area by comparing British English and German complaints in CMC, precisely on eBay. The empirical study statistically analyses online complaints taken from the feedback forum of this online auction house and shows both similarities and differences in the way speakers of the two cultures formulate their online complaints. Additionally, the impact the specific online context may have on users’ speech act performance is reviewed. Given that cultural differences may lead to misunderstandings in cross-cultural electronic communicative situations, this book is not only of interest to different fields of pragmatics, but also to e-commerce and is hence of economic interest.
| Author | : Ruth Breeze |
| Publisher | : A&C Black |
| Total Pages | : 217 |
| Release | : 2013-10-10 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1441127186 |
Discurso corporativo examina las prácticas de comunicación de negocios desde la perspectiva del discurso, mirar en detalle la forma en que las empresas de todo el mundo se comunican con las personas, con otras entidades, colectivos y con el mundo en general. Tiene que ver con la comprensión de cómo funciona el lenguaje en contextos de negocios y cómo la identidad corporativa y de relaciones personales y profesionales se configuran a través del discurso. Usando una variedad de técnicas analíticas para examinar las diferentes formas de evidencia textual de las empresas que operan en varios sectores, este libro traza la evolución actual de discurso corporativo contra el complejo contexto de la globalización.
| Author | : Mark Dery |
| Publisher | : Duke University Press |
| Total Pages | : 360 |
| Release | : 1994 |
| Genre | : Computers |
| ISBN | : 9780822315407 |
Essays on electronic communication, cyberpunk culture, and rants and flames in cyberspace consider subjects such as the magazine Mondo 2000, the typewriter, virtual reality, feminism, comics, and erotica for cybernauts. Includes blurry b&w photos and illustrations, and an interviews with science fictions writers Samuel R. Delaney, Greg Tate, and Tricia Rose. Paper edition (unseen), $13.95. Annotation copyright by Book News, Inc., Portland, OR.
| Author | : Youcef Baghdadi |
| Publisher | : Springer |
| Total Pages | : 405 |
| Release | : 2019-02-13 |
| Genre | : Computers |
| ISBN | : 303010737X |
This book focuses on the impact of information and communication technologies (ICTs) on organizations and society as a whole. Specifically, it examines how such technologies improve our lives and facilitate our work. A main aspect explored is how actors understand the potential of ICTs to support organizational activities and hence, how they adopt and adapt these technologies to achieve their goals. The book collects papers on various areas of organizational strategy, e.g. new business models, competitive strategies, knowledge management and more. The main areas dealt with are new technologies for a better life, innovations for e-government, and technologies enhancing enterprise modeling. In addition, the book addresses how organizations impact society through sustainable development and social responsibility, and how ICTs employ social media networks in the process of value co-creation.
| Author | : Frank Mort |
| Publisher | : Routledge |
| Total Pages | : 289 |
| Release | : 2013-04-15 |
| Genre | : Art |
| ISBN | : 1135079927 |
Examines the construction of images of masculinity and the effect they have on identity, sexuality and sexual politics. Influences from black and white culture are explored as well as the ironies of class, colour and sexuality.
