The Discourse of Advertising

The Discourse of Advertising
Author: Guy Cook
Publisher: Psychology Press
Total Pages: 272
Release: 2001
Genre: Business & Economics
ISBN: 9780415234559

This second edition considers advertising in the context of current changes in communication. All chapters have been fully revised and updated, and substantial new material has been added. The social functions and aesthetic effects of advertisements are comprehensively analysed across a wide range of media, from billboards to email and the Internet. Controversially, advertisements are contrasted and compared with literary texts throughout. The book clearly explains relevant concepts from semiotics, poetics, and linguistics, and can serve as an introduction to all of these disciplines. Practical exercises to stimulate further discussion are included at the end of each chapter.

Marketing Discourse

Marketing Discourse
Author: Per Skålén
Publisher: Routledge
Total Pages: 201
Release: 2007-12-14
Genre: Business & Economics
ISBN: 1134116381

The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.

Television Advertising and Televangelism

Television Advertising and Televangelism
Author: Rosemarie Schmidt
Publisher: John Benjamins Publishing
Total Pages: 98
Release: 1986-01-01
Genre: Language Arts & Disciplines
ISBN: 9027225559

The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.

Advertising as Multilingual Communication

Advertising as Multilingual Communication
Author: H. Kelly-Holmes
Publisher: Springer
Total Pages: 221
Release: 2016-01-11
Genre: Business & Economics
ISBN: 0230503012

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

The International Encyclopedia of Language and Social Interaction, 3 Volume Set

The International Encyclopedia of Language and Social Interaction, 3 Volume Set
Author: Cornelia Ilie
Publisher: John Wiley & Sons
Total Pages: 1676
Release: 2015-06-08
Genre: Social Science
ISBN: 1118611101

The International Encyclopedia of Language and Social Interaction is an invaluable reference work featuring contributions from leading global scholars, available both online and as a three-volume print set. The definitive international reference work on a topic of major and increasing importance, in a new series of sub-disciplinary international encyclopedias Provides state-of-the-art research for scholars in a highly interactive and accessible format, available both online and as a three-volume print set Covers key research topics in the field with contributions from a team of experienced, global editors Successfully brings into a single source, explication of all of the fascinating and ground-breaking Language and Social Interaction work developing globally and across subjects Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at www.wileyicaencyclopedia.com

Discourse

Discourse
Author: Guy Cook
Publisher: Oxford University Press
Total Pages: 184
Release: 1989-06-29
Genre: Education
ISBN: 9780194371407

Discourse analysis is the study of spoken and written language in its social and psychological context. This book explains the relevant theory, and applies it to classroom activities designed to improve students' discourse skills. The teacher is then shown how these activities may be further developed in specific teaching situations.

Describing Discourse

Describing Discourse
Author: Nicola Woods
Publisher: Routledge
Total Pages: 223
Release: 2014-05-12
Genre: Language Arts & Disciplines
ISBN: 1444116681

For anyone approaching Discourse Analysis for the first time, theory means little when it is not related to actual knowledge and experience of language in use. Describing Discourse takes the unique approach of introducing discourse studies through the hands-on analysis of linguistic data. The book introduces students to specific discourses constructed for particular purposes, for example, from the domains of advertising, law, medicine and education. Each chapter provides examples, exercises and commentary designed to develop the analytical abilities needed in describing the characteristic forms and typical functions of different discourses. Describing Discourse provides the ideal entry into the study of discourse for students new to the subject.

Discourse Analysis

Discourse Analysis
Author: Susan Strauss
Publisher: Routledge
Total Pages: 348
Release: 2013-12-17
Genre: Language Arts & Disciplines
ISBN: 1136328076

This introductory textbook presents a variety of approaches and perspectives that can be employed to analyze any sample of discourse. The perspectives come from multiple disciplines, including linguistics, sociolinguistics, and linguistic anthropology, all of which shed light on meaning and the interactional construction of meaning through language use. Students without prior experience in discourse analysis will appreciate and understand the micro-macro relationship of language use in everyday contexts, in professional and academic settings, in languages other than English, and in a wide variety of media outlets. Each chapter is supported by examples of spoken and written discourse from various types of data sources, including conversations, commercials, university lectures, textbooks, print ads, and blogs, and concludes with hands-on opportunities for readers to actually do discourse analysis on their own. Students can also utilize the book’s comprehensive companion website, with flash cards for key terms, quizzes, and additional data samples, for in-class activities and self-study. With its accessible multi-disciplinary approach and comprehensive data samples from a variety of sources, Discourse Analysis is the ideal core text for the discourse analysis course in applied linguistics, English, education, and communication programs.

The Routledge Handbook of Corpus Approaches to Discourse Analysis

The Routledge Handbook of Corpus Approaches to Discourse Analysis
Author: Eric Friginal
Publisher: Routledge
Total Pages: 638
Release: 2020
Genre: Language Arts & Disciplines
ISBN: 9780429259982

"The Routledge Handbook of Corpus Approaches to Discourse Analysis highlights the diversity, breadth, and depth of corpus approaches to discourse analysis, compiling new and original research from notable scholars across the globe. Chapters showcase recent developments influenced by the exponential growth in linguistic computing, advances in corpus design and compilation, and the applications of sound qualitative and interpretive techniques in analyzing text and discourse patterns. Key discourse domains covered by 34 empirical chapters include: Research Contexts and Methodological Considerations; Naturally-occurring spoken, professional and academic discourse; Corpus approaches to conversational discourse, media discourse, and professional and academic writing;. The Routledge Handbook of Corpus Approaches to Discourse Analysis is key reading for both experienced and novice researchers working at the intersection of corpus linguistics and discourse analysis, as well as anyone undertaking study in these areas"--