The Discourse Of Advertising
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Author | : Guy Cook |
Publisher | : Psychology Press |
Total Pages | : 272 |
Release | : 2001 |
Genre | : Business & Economics |
ISBN | : 9780415234559 |
This second edition considers advertising in the context of current changes in communication. All chapters have been fully revised and updated, and substantial new material has been added. The social functions and aesthetic effects of advertisements are comprehensively analysed across a wide range of media, from billboards to email and the Internet. Controversially, advertisements are contrasted and compared with literary texts throughout. The book clearly explains relevant concepts from semiotics, poetics, and linguistics, and can serve as an introduction to all of these disciplines. Practical exercises to stimulate further discussion are included at the end of each chapter.
Author | : Guy Cook |
Publisher | : Routledge |
Total Pages | : 250 |
Release | : 1992-01-01 |
Genre | : Advertising |
ISBN | : 9780415041706 |
Author | : Per Skålén |
Publisher | : Routledge |
Total Pages | : 201 |
Release | : 2007-12-14 |
Genre | : Business & Economics |
ISBN | : 1134116381 |
The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
Author | : Rosemarie Schmidt |
Publisher | : John Benjamins Publishing |
Total Pages | : 98 |
Release | : 1986-01-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 9027225559 |
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
Author | : H. Kelly-Holmes |
Publisher | : Springer |
Total Pages | : 221 |
Release | : 2016-01-11 |
Genre | : Business & Economics |
ISBN | : 0230503012 |
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Author | : Cornelia Ilie |
Publisher | : John Wiley & Sons |
Total Pages | : 1676 |
Release | : 2015-06-08 |
Genre | : Social Science |
ISBN | : 1118611101 |
The International Encyclopedia of Language and Social Interaction is an invaluable reference work featuring contributions from leading global scholars, available both online and as a three-volume print set. The definitive international reference work on a topic of major and increasing importance, in a new series of sub-disciplinary international encyclopedias Provides state-of-the-art research for scholars in a highly interactive and accessible format, available both online and as a three-volume print set Covers key research topics in the field with contributions from a team of experienced, global editors Successfully brings into a single source, explication of all of the fascinating and ground-breaking Language and Social Interaction work developing globally and across subjects Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at www.wileyicaencyclopedia.com
Author | : Guy Cook |
Publisher | : Oxford University Press |
Total Pages | : 184 |
Release | : 1989-06-29 |
Genre | : Education |
ISBN | : 9780194371407 |
Discourse analysis is the study of spoken and written language in its social and psychological context. This book explains the relevant theory, and applies it to classroom activities designed to improve students' discourse skills. The teacher is then shown how these activities may be further developed in specific teaching situations.
Author | : Nicola Woods |
Publisher | : Routledge |
Total Pages | : 223 |
Release | : 2014-05-12 |
Genre | : Language Arts & Disciplines |
ISBN | : 1444116681 |
For anyone approaching Discourse Analysis for the first time, theory means little when it is not related to actual knowledge and experience of language in use. Describing Discourse takes the unique approach of introducing discourse studies through the hands-on analysis of linguistic data. The book introduces students to specific discourses constructed for particular purposes, for example, from the domains of advertising, law, medicine and education. Each chapter provides examples, exercises and commentary designed to develop the analytical abilities needed in describing the characteristic forms and typical functions of different discourses. Describing Discourse provides the ideal entry into the study of discourse for students new to the subject.
Author | : Susan Strauss |
Publisher | : Routledge |
Total Pages | : 348 |
Release | : 2013-12-17 |
Genre | : Language Arts & Disciplines |
ISBN | : 1136328076 |
This introductory textbook presents a variety of approaches and perspectives that can be employed to analyze any sample of discourse. The perspectives come from multiple disciplines, including linguistics, sociolinguistics, and linguistic anthropology, all of which shed light on meaning and the interactional construction of meaning through language use. Students without prior experience in discourse analysis will appreciate and understand the micro-macro relationship of language use in everyday contexts, in professional and academic settings, in languages other than English, and in a wide variety of media outlets. Each chapter is supported by examples of spoken and written discourse from various types of data sources, including conversations, commercials, university lectures, textbooks, print ads, and blogs, and concludes with hands-on opportunities for readers to actually do discourse analysis on their own. Students can also utilize the book’s comprehensive companion website, with flash cards for key terms, quizzes, and additional data samples, for in-class activities and self-study. With its accessible multi-disciplinary approach and comprehensive data samples from a variety of sources, Discourse Analysis is the ideal core text for the discourse analysis course in applied linguistics, English, education, and communication programs.
Author | : Eric Friginal |
Publisher | : Routledge |
Total Pages | : 638 |
Release | : 2020 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780429259982 |
"The Routledge Handbook of Corpus Approaches to Discourse Analysis highlights the diversity, breadth, and depth of corpus approaches to discourse analysis, compiling new and original research from notable scholars across the globe. Chapters showcase recent developments influenced by the exponential growth in linguistic computing, advances in corpus design and compilation, and the applications of sound qualitative and interpretive techniques in analyzing text and discourse patterns. Key discourse domains covered by 34 empirical chapters include: Research Contexts and Methodological Considerations; Naturally-occurring spoken, professional and academic discourse; Corpus approaches to conversational discourse, media discourse, and professional and academic writing;. The Routledge Handbook of Corpus Approaches to Discourse Analysis is key reading for both experienced and novice researchers working at the intersection of corpus linguistics and discourse analysis, as well as anyone undertaking study in these areas"--