The Development of Scientific Marketing in the Twentieth Century

The Development of Scientific Marketing in the Twentieth Century
Author: Jean-Paul Gaudilliere
Publisher: Routledge
Total Pages: 284
Release: 2015-10-06
Genre: History
ISBN: 1317316878

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

The Development of Scientific Marketing in the Twentieth Century

The Development of Scientific Marketing in the Twentieth Century
Author: Jean-Paul Gaudilliere
Publisher: Routledge
Total Pages: 266
Release: 2015-10-06
Genre: History
ISBN: 131731686X

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Marketing Michelin

Marketing Michelin
Author: Stephen L. Harp
Publisher: JHU Press
Total Pages: 390
Release: 2001-12-14
Genre: Business & Economics
ISBN: 9780801866517

Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.

Health Education Films in the Twentieth Century

Health Education Films in the Twentieth Century
Author: Christian Bonah
Publisher: Boydell & Brewer
Total Pages: 382
Release: 2018
Genre: Health & Fitness
ISBN: 1580469167

Examines the impact and importance of the health education film in Europe and North America in the first half of the twentieth century.

New Perspectives on 20th Century European Retailing

New Perspectives on 20th Century European Retailing
Author: Peter Scott
Publisher: Routledge
Total Pages: 163
Release: 2021-05-13
Genre: Business & Economics
ISBN: 1000344657

Despite the publication of several studies examining European retailing in relation to the USA, there is still a dearth of recent research, in English, that explores the development of retailing in specific European countries (with the obvious exception of Britain), over the twentieth century. Even for the UK, more research is needed to challenge claims such as the alleged "backwardness" of British retailing relative to North America, or the presence of formidable "environmental" barriers to the "industrialisation" of retailing in Britain. New Perspectives on 20th Century European Retailing showcases new research on various aspects of twentieth century European retailing, that challenges the traditional view that Europe was a "follower" of America in retail innovation. It brings together work by several - mainly early career - scholars, who are doing innovative, archival-based, research on various aspects of European retail history. Following a general review of European retailing by the editors (discussing key debates and new approaches) seven thematic chapters present work that either sheds new light on old debates and/or explores hitherto neglected topics. Collectively, they show that whereas retailers are often regarded as ‘intermediaries’, in fact they are actors in their own right and they challenge the traditional view that Europe was a "follower" of America in retail innovation. The chapters in this book were originally published as a special issue of the Business History journal.

Business in Britain in the Twentieth Century

Business in Britain in the Twentieth Century
Author: Richard Coopey
Publisher: Oxford University Press
Total Pages: 418
Release: 2009
Genre: Business & Economics
ISBN: 0199226008

This collection of fresh, incisive scholarship, by some of the leading business historians, critically examines the nature of economic recovery in Britain in recent years. Covering the key issues for business history in this period, the book confronts the traditional literature on conclusions of relative decline, and monocausal, simplistic explanations. It provides an impressive range of studies forming a platform for a new debate on the nature of British business in the 20th century. Themes include productivity, management, research and development, marketing, regional clusters and networks, industrial policy, the use of technology, and gender. Sector studies include newer, post-war hopefuls and successes including: * aerospace, * IT, * retail, * banking, * overseas investment, * the creative industries. The book demonstrates that our understanding of the historic strengths and weaknesses of business in Britain, and the shifting balance between sectors of the economy, has until now been poorly understood, and that British business history needs a fundamental reappraisal.

Feminism in Twentieth-Century Science, Technology, and Medicine

Feminism in Twentieth-Century Science, Technology, and Medicine
Author: Angela N. H. Creager
Publisher: University of Chicago Press
Total Pages: 288
Release: 2001-11
Genre: Science
ISBN: 9780226120232

What useful changes has feminism brought to science? Feminists have enjoyed success in their efforts to open many fields to women as participants. But the effects of feminism have not been restricted to altering employment and professional opportunities for women. The essays in this volume explore how feminist theory has had a direct impact on research in the biological and social sciences, in medicine, and in technology, often providing the impetus for fundamentally changing the theoretical underpinnings and practices of such research. In archaeology, evidence of women's hunting activities suggested by spears found in women's graves is no longer dismissed; computer scientists have used feminist epistemologies for rethinking the human-interface problems of our growing reliance on computers. Attention to women's movements often tends to reinforce a presumption that feminism changes institutions through critique-from-without. This volume reveals the potent but not always visible transformations feminism has brought to science, technology, and medicine from within. Contributors: Ruth Schwartz Cowan Linda Marie Fedigan Scott Gilbert Evelynn M. Hammonds Evelyn Fox Keller Pamela E. Mack Michael S. Mahoney Emily Martin Ruth Oldenziel Nelly Oudshoorn Carroll Pursell Karen Rader Alison Wylie

A Social History of Medicines in the Twentieth Century

A Social History of Medicines in the Twentieth Century
Author: John Crellin
Publisher: CRC Press
Total Pages: 362
Release: 2004-04-22
Genre: Medical
ISBN: 9780789018458

Get a fresh perspective on the day-to-day use of medicine! A Social History of Medicines in the Twentieth Century explores the most perplexing issues concerning the uses of prescriptions and other medicines on both sides of the Atlantic. The book equips you with a thorough understanding of the everyday use of medicine in the United States, Canada, and Britain, concentrating on its recent past. Dr. John K. Crellin, author of several influential books on the history of medicine and pharmacy, addresses vital topics such as: the emergence of prescription-only medicines; gate-keeping roles for pharmacists; the role of the drugstore; and the rise of alternative medicines. A Social History of Medicines in the Twentieth Century adds the historical perspective missing from most medical and pharmaceutical literature about trends in the day-to-day use of medicines in society. The book is essential reading for anyone taking regular medication, either as self-care or by a physician’s prescription. Topics discussed include the non-scientific factors that validate medicines, the relevance of the control of narcotics, marketing strategies used by the pharmaceutical industry, the changing authority of physicians and pharmacists, over-the-counter medicines, tonics and sedatives, and patient compliance—and non-compliance. A Social History of Medicines in the Twentieth Century also addresses: medicines for weakness (“health” foods, fortifiers, digestives/laxatives) poison and pharmacy legislation placebos tranquilizers and antidepressants hormones side-effects psychoactive medications herbal medicines a brief history of the use of medicines from the 17th to 19th centuries suggestions for future policies and much more! A Social History of Medicines in the Twentieth Century is equally vital as a professional resource for physicians, pharmacists, and health care administrators, as a classroom guide for academics working in the medical and pharmaceutical fields, and as a resource for patients.

On trial

On trial
Author: Marietta Meier
Publisher: Manchester University Press
Total Pages: 272
Release: 2024-07-09
Genre: Medical
ISBN: 1526169797

The heroic story of the invention of antidepressants is a key part of the psychopharmaceutical turn. On Trial revolves around one of its pioneers, psychiatrist Roland Kuhn, who practiced in Münsterlingen, a state-run psychiatric hospital in Switzerland. Kuhn became famous for the ‘discovery’ of the first antidepressant, Tofranil, and more recently notorious for his numerous trials on often unsuspecting patients. Largely based on the extensive and previously inaccessible sources of Kuhn’s private archive, the book delves into the early days of industry-sponsored clinical research in psychiatry. It examines how the clinic, patients, doctors, nursing staff, corporations, and authorities interacted in the trials. Conducted from the 1940s to 1980s, the Münsterlingen drug trials are historicised and situated in the period’s evolving landscape of experimentation.

Heredity Explored

Heredity Explored
Author: Staffan Müller-Wille
Publisher: MIT Press
Total Pages: 482
Release: 2016-07-08
Genre: History
ISBN: 0262034433

This book examines the wide range of scientific and social arenas in which the concept of inheritance gained relevance in the late nineteenth and early twentieth centuries. Although genetics emerged as a scientific discipline during this period, the idea of inheritance also played a role in a variety of medical, agricultural, industrial, and political contexts. The book, which follows an earlier collection, Heredity Produced (covering the period 1500 to 1870), addresses heredity in national debates over identity, kinship, and reproduction; biopolitical conceptions of heredity, degeneration, and gender; agro-industrial contexts for newly emerging genetic rationality; heredity and medical research; and the genealogical constructs and experimental systems of genetics that turned heredity into a representable and manipulable object. Taken together, the essays in Heredity Explored show that a history of heredity includes much more than the history of genetics, and that knowledge of heredity was always more than the knowledge formulated as Mendelism. It was the broader public discourse of heredity in all its contexts that made modern genetics possible.