The Dark Art Of Pricing
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| Author | : Andrew Gregson |
| Publisher | : Self-Counsel Press |
| Total Pages | : 151 |
| Release | : 2019-10-15 |
| Genre | : Business & Economics |
| ISBN | : 177040502X |
Get your hands on the pricing strategies big businesses already use. For many business owners, the process of determining how to price products or services is akin to boiling eye of newt in a cauldron surrounded by wicked witches. But pricing is not magic, any more than selling is magic. The Dark Art of Pricing demystifies pricing for small- to medium-sized businesses. Pricing should be of the utmost importance to business owners because it is possible to use price strategies to engineer a deliberate profit. It is possible to drive sales and cut costs. An accountant can tell you how to cut costs. Sales trainers can help you improve sales. But what is often mostly ignored is pricing, and focusing on price allows you to find that sweet spot where you become the price leader because you are the best in your industry or area, and the go-to company because of the value you offer. Finding the right pricing strategy is, like developing a sales program, work. It takes testing and tweaking. But the “how” and “why” are buried in corporate vaults and academic journals, almost inaccessible to the average business owner. Author Andrew Gregson has started and owned five businesses including two franchises, and spent years consulting on profitability to small- and medium-sized businesses in North America. He simplifies the strategies that help business owners find ways to charge what they are really worth, drive larger profits, build wealth, and eventually attract buyers when the time comes to retire to a sandy beach.
| Author | : Sherry S. Freyermuth |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 153 |
| Release | : 2022-09-08 |
| Genre | : Design |
| ISBN | : 1350040517 |
As a designer you may collaborate with in-house teams, be hired by international clients, work freelance or be the sole creative in a company. Whatever form of creative team you find yourself in, this book covers all aspects of how to work effectively with your colleagues, clients and stakeholders to ensure you and your collaborations are the talk of the town, and not to be avoided. Candid interviews and case studies from large multinationals (including IBM, OH Partners and CitiBike), to smaller firms and start-ups (like Only Child and Make a Mark) present a realistic picture of the design field today, and provide inspiration and guidance on how designers around world have overcome challenges and utilized the benefits of working in teams. Covering topics from finding a mentor and working across roles, to defining what you bring to the table, this book helps you navigate organizational structures, build strong relationships and dissolve traditional barriers.... all while keeping your sanity.
| Author | : Mark Stiving |
| Publisher | : Entrepreneur Press |
| Total Pages | : 220 |
| Release | : 2011-09-02 |
| Genre | : Business & Economics |
| ISBN | : 1613081219 |
AM I PRICING RIGHT? Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer. Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success. Learn how to: Set prices that drive your market position Correctly use costs to make profitable pricing decisions Implement value-based pricing to charge what customers are willing to pay Use price segmentation to leverage value and capture new business Cash-in on complementary products and product versions with portfolio pricing Prepare for changing conditions pricing strategically now Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.
| Author | : Rob Nixon |
| Publisher | : Fontaine Press Pty Ltd |
| Total Pages | : 222 |
| Release | : 2015-03-27 |
| Genre | : Business & Economics |
| ISBN | : 1925209660 |
‘Remaining Relevant’ is practical and practiced advice for accountants to remain relevant in a ‘disrupted’ industry and has been described as “the most important business book that you will read this year.” Anthony S Bongiorno, The Bongiorno Group. The explosion of cloud computing and its impact on the accounting industry is the impetus for ‘Remaining Relevant’, which is all about the future of the accounting profession - essential reading in this manual for an accountant’s success. “Technology is enabling and will demand the accounting profession to transform. From the changing the engagement and service mix within a firm, to fixed fee billing and off shoring ... everything is up for review. As long-term industry insider and visionary, Rob has the unique capability to help accountants focus on what is important through his direct, and at times confronting, analysis of the profession. A must read.” Tim Reed, MYOB CEO “Rob Nixon is to accounting what Peter Drucker was to strategy: He creates new paradigms and fresh approaches to a discipline that would be headed for the doldrums without him.” Alan Weiss, PhD, Author, Million Dollar Consulting Rhode Island, USA “The accounting game is changing forever. Any partner who doesn’t acknowledge this is kidding themselves. The age of the dinosaur firm is coming to an end, and this book is a must for any accountant who wants to remain relevant in the 21st Century.” Chris Hooper, CEO, Accodex Adelaide, Australia
| Author | : Özalp Özer |
| Publisher | : Oxford University Press (UK) |
| Total Pages | : 977 |
| Release | : 2012-06-07 |
| Genre | : Business & Economics |
| ISBN | : 0199543178 |
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.
| Author | : Hermann Simon |
| Publisher | : Springer |
| Total Pages | : 231 |
| Release | : 2015-10-20 |
| Genre | : Business & Economics |
| ISBN | : 3319204009 |
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.
| Author | : Ru Campbell |
| Publisher | : Packt Publishing Ltd |
| Total Pages | : 572 |
| Release | : 2023-07-28 |
| Genre | : Computers |
| ISBN | : 1803240741 |
Get to grips with Microsoft's enterprise defense suite and its capabilities, deployments, incident response, and defense against cyber threats Purchase of the print or Kindle book includes a free PDF ebook Key Features Help in understanding Microsoft 365 Defender and how it is crucial for security operations Implementation of the proactive security defense capabilities of Microsoft Defender for Endpoint, Identity, Office 365, and Cloud Apps so that attacks can be stopped before they start A guide to hunting and responding to threats using M365D’s extended detection and response capabilities Book DescriptionThis book will help you get up and running with Microsoft 365 Defender and help you use the whole suite effectively. You’ll start with a quick overview of cybersecurity risks that modern organizations face, such as ransomware and APT attacks, how Microsoft is making massive investments in security today, and gain an understanding of how to deploy Microsoft Defender for Endpoint by diving deep into configurations and their architecture. As you progress, you’ll learn how to configure Microsoft Defender Antivirus, and onboard and manage macOS, Android, and Linux MDE devices for effective solutions. You’ll also learn how to deploy Microsoft Defender for Identity and explore its different deployment methods that can protect your hybrid identity platform, as well as how to configure Microsoft Defender for Office 365 and Cloud Apps, and manage KQL queries for advanced hunting with ease. Toward the end, you’ll find out how M365D can be integrated with Sentinel and how to use APIs for incident response. By the end of this book, you will have a deep understanding of Microsoft 365 Defender, and how to protect and respond to security threats.What you will learn Understand the Threat Landscape for enterprises Effectively implement end-point security Manage identity and access management using Microsoft 365 defender Protect the productivity suite with Microsoft Defender for Office 365 Hunting for threats using Microsoft 365 Defender Who this book is for You’re a security engineer, incident responder, blue teamer, or an IT security professional who wants to deploy and manage Microsoft 365 Defender services and successfully investigate and respond tocyber threats You have a basic understanding of networking, vulnerabilities, operating systems, email, Active Directory, and cloud apps
| Author | : Jagmohan Raju |
| Publisher | : Pearson Prentice Hall |
| Total Pages | : 225 |
| Release | : 2010-03-11 |
| Genre | : Business & Economics |
| ISBN | : 0137071884 |
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.
| Author | : Anne Ruthmann |
| Publisher | : |
| Total Pages | : 106 |
| Release | : 2019-05-02 |
| Genre | : |
| ISBN | : 9781095795057 |
The Pricing Workbook for Creatives is a step-by-step solution for the creative business problem of determining the right price for your work, time, energy, and effort on any creative project. The design of the workbook brings readers from a beginning mindset of only knowing what they need to eat and live to a mindset of knowing exactly what price will not only support their creative work, but help them plan for a fully supported professional creative life. The world does not need more starving artists; it needs more professional creatives who know how to price their work appropriately and grow their creative business.CAUTION: THIS WORKBOOK MAY MAKE YOU LIVE THE CREATIVE LIFE YOU'VE DREAMED OF!What kind of creatives benefit from The Pricing Workbook for Creatives?Photographers - Graphic Designers - Writers - Artists - Jewelry Makers - Illustrators - Comic Creators - Comedians - Speakers - Social Media Influencers - Unicorn Wranglers - Woodworkers - Astrologers - Coaches - Dancers - Actors - Musicians - Tour Guides - Gardeners - Landscapers - Feng Shui Consultants - Home Stagers - Interior Designers - Architects - Carpenters - Painters - Audio Engineers - Private Lesson Teachers - Buskers - Language Translators - Voice Over Actors - Singers - Furniture Makers - Stylists - Hairdressers - Fashion Designers - Cobblers - Event Planners - Chefs - Party Decorators - Bakers - Dog Sitters - Cake Decorators - Editors - Personal Organizers - Web Site Designers - Rug Makers - Knitters - Contortionists - Acrobats - Yoga Instructors - Sand Castle Sculptors - Meditation Teachers - Energy Healers - Reiki Practioners - Tarot Readers - Ministers - Counselors - Psychologists - Social Justice Advocates - Teaching Artists - Harry Potter Wand Makers - Podcasters - YouTube Creators..... and creative people with talents the world has never even witnessed yet!
| Author | : |
| Publisher | : |
| Total Pages | : 514 |
| Release | : 2007 |
| Genre | : Industrial management |
| ISBN | : |
