The Creative Copywriters Companion
Download The Creative Copywriters Companion full books in PDF, epub, and Kindle. Read online free The Creative Copywriters Companion ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
| Author | : Tom Attea |
| Publisher | : |
| Total Pages | : 297 |
| Release | : 2018-10-10 |
| Genre | : |
| ISBN | : 9780982121832 |
In this landmark book, one of America's most award-winning copywriters andcreative directors, who conducted the copywriting training program at Young &Rubicam for five years, shares the most complete, and often refreshingly original,strategic and creative guidelines ever described for creative copywriting.If you're looking for a book that explains how you can become a greatcreative copywriter, who knows how to use the resources of language tomagnify the selling proposition, instead of subordinate or otherwise distractfrom it, you just found it.You'll discover how to optimize your copywriting for every touchpoint inthe customer journey - from a member of the target audience to a prospect,purchaser, brand loyalist and advocate.The tactics are explained so you can implement them yourself and start toachieve remarkably consistent success for your clients and in your career. You'llalso be able to use the book as a helpful companion to refer to over the years.Tom Attea has won all the major advertising creativeawards, including four Clios in one night, Gold andSilver Lions from Cannes, The Gold Mobius, The GoldTelly, The Andy, The Effie, and awards from The CopyClub of New York, The Art Directors Club of New Yorkand many other creative awards.LinkIn has awarded him its "Best of Copywriting"Citation year after year. He is a Google CertifiedPartner in all aspects of Google Ads, includingsearch, display, mobile, video, shopping, and analytics, as well as an expert inFacebook and LinkedIn Ads.The book is must reading and a handy reference book for anyone who aspiresto be a great copywriter. It often includes creative guidelines for designers, aswell as suggestions that account executives and clients should find invaluable.
| Author | : Joseph Sugarman |
| Publisher | : John Wiley & Sons |
| Total Pages | : 374 |
| Release | : 2006-12-11 |
| Genre | : Business & Economics |
| ISBN | : 0470051248 |
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
| Author | : Katie Ellis |
| Publisher | : Routledge |
| Total Pages | : 483 |
| Release | : 2019-10-31 |
| Genre | : Social Science |
| ISBN | : 1317505697 |
An authoritative and indispensable guide to disability and media, this thoughtfully curated collection features varied and provocative contributions from distinguished scholars globally, alongside next-generation research leaders. Disability and media has emerged as a dynamic and exciting area of contemporary culture and social life. Media–– especially digital technology––play a vital role in disability transformations, with widespread implications for global societies and how we understand communications. This book addresses this development, from representation and audience through technologies, innovations and challenges of the field. Through the varied and global perspectives of leading researchers, writers, and practitioners, including many authors with lived experience of disability, it covers a wide range of traditional, emergent and future media forms and formats. International in scope and orientation, The Routledge Companion to Disability and Media offers students and scholars alike a comprehensive survey of the intersections between disability studies and media studies This book is available as an accessible eBook. For more information, please visit https://taylorandfrancis.com/about/corporate-responsibility/accessibility-at-taylor-francis/.
| Author | : Steve Slaunwhite |
| Publisher | : Self-Counsel Press |
| Total Pages | : 232 |
| Release | : 2012-02-24 |
| Genre | : Business & Economics |
| ISBN | : 1770408126 |
Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers subst
| Author | : Sofya Khagi |
| Publisher | : Academic Studies PRess |
| Total Pages | : 318 |
| Release | : 2022-01-18 |
| Genre | : Literary Criticism |
| ISBN | : 1644697785 |
Companion to Victor Pelevin, a collaborative undertaking by a group of emerging Russianist scholars, focuses on the work of one of the most important and hotly debated post-Soviet writers. It provides a valuable resource to scholars, teachers, and students, including how best to teach Pelevin to university-level students, and which critical debates invite further investigation. The contributors offer new readings of Pelevin texts that cover a broad time span and pay due attention to the philosophical and aesthetic complexities of Pelevin’s oeuvre in its development from the early post-Soviet years to the second decade of the present millennium. Examining all of Pelevin’s major works and all Peleviniana currently available in English, the Companion aims to prompt further inquiry into this author’s intellectually stimulating and socially prescient work.
| Author | : Dennis Cutchins |
| Publisher | : Routledge |
| Total Pages | : 644 |
| Release | : 2018-04-17 |
| Genre | : Performing Arts |
| ISBN | : 131742655X |
The Routledge Companion to Adaptation offers a broad range of scholarship from this growing, interdisciplinary field. With a basis in source-oriented studies, such as novel-to-stage and stage-to-film adaptations, this volume also seeks to highlight the new and innovative aspects of adaptation studies, ranging from theatre and dance to radio, television and new media. It is divided into five sections: Mapping, which presents a variety of perspectives on the scope and development of adaptation studies; Historiography, which investigates the ways in which adaptation engages with – and disrupts – history; Identity, which considers texts and practices in adaptation as sites of multiple and fluid identity formations; Reception, which examines the role played by an audience, considering the unpredictable relationships between adaptations and those who experience them; Technology, which focuses on the effects of ongoing technological advances and shifts on specific adaptations, and on the wider field of adaptation. An emphasis on adaptation-as-practice establishes methods of investigation that move beyond a purely comparative case study model. The Routledge Companion to Adaptation celebrates the complexity and diversity of adaptation studies, mapping the field across genres and disciplines.
| Author | : Emily West |
| Publisher | : Taylor & Francis |
| Total Pages | : 554 |
| Release | : 2023-04-04 |
| Genre | : Business & Economics |
| ISBN | : 1000859282 |
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.
| Author | : D.G. Brian Jones |
| Publisher | : Routledge |
| Total Pages | : 740 |
| Release | : 2016-01-29 |
| Genre | : Business & Economics |
| ISBN | : 113468875X |
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
| Author | : Alan Male |
| Publisher | : John Wiley & Sons |
| Total Pages | : 688 |
| Release | : 2019-03-27 |
| Genre | : Art |
| ISBN | : 1119185556 |
A contemporary synthesis of the philosophical, theoretical and practical methodologies of illustration and its future development Illustration is contextualized visual communication; its purpose is to serve society by influencing the many aspects of its cultural infrastructure; it dispenses knowledge and education, it commentates and delivers journalistic opinion, it persuades, advertises and promotes, it entertains and provides for all forms of narrative fiction. A Companion to Illustration explores the definition of illustration through cognition and research and its impact on culture. It explores illustration’s boundaries and its archetypal distinction, the inflected forms of its parameters, its professional, contextual, educational and creative applications. This unique reference volume offers insights into the expanding global intellectual conversation on illustration through a compendium of readings by an international roster of scholars, academics and practitioners of illustration and visual communication. Encompassing a wide range of thematic dialogues, the Companion offers twenty-five chapters of original theses, examining the character and making of imagery, illustration education and research, and contemporary and post-contemporary context and practice. Topics including conceptual strategies for the contemporary illustrator, the epistemic potential of active imagination in science, developing creativity in a polymathic environment, and the presentation of new insights on the intellectual and practical methodologies of illustration. Evaluates innovative theoretical and contextual teaching and learning strategies Considers the influence of illustration through cognition, research and cultural hypotheses Discusses the illustrator as author, intellectual and multi-disciplinarian Explores state-of-the-art research and contemporary trends in illustration Examines the philosophical, theoretical and practical framework of the discipline A Companion to Illustration is a valuable resource for students, scholars and professionals in disciplines including illustration, graphic and visual arts, visual communications, cultural and media and advertising studies, and art history.
| Author | : Cameron S. Foote |
| Publisher | : National Geographic Books |
| Total Pages | : 0 |
| Release | : 2014-05-20 |
| Genre | : Architecture |
| ISBN | : 0393734005 |
An update of the invaluable business companion for freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. For over a decade The Business Side of Creativity has remained the authoritative guide to setting up and running a small creative organization. This updated and expanded edition revises the best-selling classic to include even more facts, tips, strategies, and advice for beginning creatives. Every year the market for creative services expands, but the competition increases even faster. Today, success hinges not on talent alone but on a thorough understanding of the business side of creativity. Hailed by reviewers as the creative business “bible,” The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of successful self-employment—all the way from getting launched as a freelancer to running a multiperson shop to retiring comfortably—and everything in between. Sample business forms and documents to help put information into practice are included in the appendixes and are also available for download. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it’s right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more, giving you practical, real-world answers and invaluable, expert advice.
