The Creation of RB Leipzig. Authentic Identity Or Self-deception?

The Creation of RB Leipzig. Authentic Identity Or Self-deception?
Author: Martin Wenzl
Publisher: Anchor Academic Publishing
Total Pages: 109
Release: 2016-10
Genre: Business & Economics
ISBN: 396067077X

This book examines a five-year old football club from Leipzig which was founded by Red Bull for marketing reasons. Because the audience’s interest is surprisingly high, the motivation for the attendance of those fans has been investigated. To identify the degree of affiliation of Leipzig fans with the club, the SSIS has also been examined. In a survey both online and at the stadium 223 football fans have been interviewed to give their opinion on RB Leipzig. In order to approach the core topic, the literature review considers sport sponsoring, identity based team brand management and team identification.

The creation of RB Leipzig. Authentic identity or self-deception?

The creation of RB Leipzig. Authentic identity or self-deception?
Author: Martin Wenzl
Publisher: diplom.de
Total Pages: 104
Release: 2016-10-24
Genre: Business & Economics
ISBN: 3960675771

This book examines a five-year old football club from Leipzig which was founded by Red Bull for marketing reasons. Because the audience’s interest is surprisingly high, the motivation for the attendance of those fans has been investigated. To identify the degree of affiliation of Leipzig fans with the club, the SSIS has also been examined. In a survey both online and at the stadium 223 football fans have been interviewed to give their opinion on RB Leipzig. In order to approach the core topic, the literature review considers sport sponsoring, identity based team brand management and team identification.

Self-Efficacy in Changing Societies

Self-Efficacy in Changing Societies
Author: Albert Bandura
Publisher: Cambridge University Press
Total Pages: 356
Release: 1997-05-13
Genre: Medical
ISBN: 9780521586962

The volume addresses important issues of human adaptation and change.

Deception in War

Deception in War
Author: Jon Latimer
Publisher: Abrams
Total Pages: 395
Release: 2003-04-29
Genre: History
ISBN: 1590209362

From the Trojan Horse to Gulf War subterfuge, this far-reaching military history examines the importance and ingenuity of wartime deception campaigns. The art of military deception is as old as the art of war. This fascinating account of the practice draws on conflicts from around the world and across millennia. The examples stretch from the very beginnings of recorded military history—Pharaoh Ramses II's campaign against the Hittites in 1294 B.C.—to modern times, when technology has placed a stunning array of devices into the arsenals of military commanders. Military historians often underestimate the importance of deception in warfare. This book is the first to fully describe its value. Jon Latimer demonstrates how simple tricks have been devastatingly effective. He also explores how technology has increased the range and subtlety of what is possible—including bogus radio traffic, virtual images, even false smells. Deception in War includes examples from land, sea, and air to show how great commanders have always had, as Winston Churchill put it, that indispensable “element of legerdemain, an original and sinister touch, which leaves the enemy puzzled as well as beaten.”

Cultural Techniques

Cultural Techniques
Author: Bernhard Siegert
Publisher: Fordham Univ Press
Total Pages: 287
Release: 2015-05-01
Genre: Social Science
ISBN: 0823263770

In a crucial shift within posthumanistic media studies, Bernhard Siegert dissolves the concept of media into a network of operations that reproduce, displace, process, and reflect the distinctions fundamental for a given culture. Cultural Techniques aims to forget our traditional understanding of media so as to redefine the concept through something more fundamental than the empiricist study of a medium’s individual or collective uses or of its cultural semantics or aesthetics. Rather, Siegert seeks to relocate media and culture on a level where the distinctions between object and performance, matter and form, human and nonhuman, sign and channel, the symbolic and the real are still in the process of becoming. The result is to turn ontology into a domain of all that is meant in German by the word Kultur. Cultural techniques comprise not only self-referential symbolic practices like reading, writing, counting, or image-making. The analysis of artifacts as cultural techniques emphasizes their ontological status as “in-betweens,” shifting from firstorder to second-order techniques, from the technical to the artistic, from object to sign, from the natural to the cultural, from the operational to the representational. Cultural Techniques ranges from seafaring, drafting, and eating to the production of the sign-signaldistinction in old and new media, to the reproduction of anthropological difference, to the study of trompe-l’oeils, grids, registers, and doors. Throughout, Siegert addresses fundamental questions of how ontological distinctions can be replaced by chains of operations that process those alleged ontological distinctions within the ontic. Grounding posthumanist theory both historically and technically, this book opens up a crucial dialogue between new German media theory and American postcybernetic discourses.

Before Religion

Before Religion
Author: Brent Nongbri
Publisher: Yale University Press
Total Pages: 328
Release: 2013-01-22
Genre: History
ISBN: 0300154178

Examining a wide array of ancient writings, Brent Nongbri dispels the commonly held idea that there is such a thing as ancient religion. Nongbri shows how misleading it is to speak as though religion was a concept native to pre-modern cultures.

The Emperor of All Maladies

The Emperor of All Maladies
Author: Siddhartha Mukherjee
Publisher: Simon and Schuster
Total Pages: 624
Release: 2011-08-09
Genre: Health & Fitness
ISBN: 1439170916

Winner of the Pulitzer Prize and a documentary from Ken Burns on PBS, this New York Times bestseller is “an extraordinary achievement” (The New Yorker)—a magnificent, profoundly humane “biography” of cancer—from its first documented appearances thousands of years ago through the epic battles in the twentieth century to cure, control, and conquer it to a radical new understanding of its essence. Physician, researcher, and award-winning science writer, Siddhartha Mukherjee examines cancer with a cellular biologist’s precision, a historian’s perspective, and a biographer’s passion. The result is an astonishingly lucid and eloquent chronicle of a disease humans have lived with—and perished from—for more than five thousand years. The story of cancer is a story of human ingenuity, resilience, and perseverance, but also of hubris, paternalism, and misperception. Mukherjee recounts centuries of discoveries, setbacks, victories, and deaths, told through the eyes of his predecessors and peers, training their wits against an infinitely resourceful adversary that, just three decades ago, was thought to be easily vanquished in an all-out “war against cancer.” The book reads like a literary thriller with cancer as the protagonist. Riveting, urgent, and surprising, The Emperor of All Maladies provides a fascinating glimpse into the future of cancer treatments. It is an illuminating book that provides hope and clarity to those seeking to demystify cancer.

The Willpower Instinct

The Willpower Instinct
Author: Kelly McGonigal
Publisher: Penguin
Total Pages: 290
Release: 2013-12-31
Genre: Psychology
ISBN: 1583335080

Based on Stanford University psychologist Kelly McGonigal's wildly popular course "The Science of Willpower," The Willpower Instinct is the first book to explain the science of self-control and how it can be harnessed to improve our health, happiness, and productivity. Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, The Willpower Instinct explains exactly what willpower is, how it works, and why it matters. For example, readers will learn: • Willpower is a mind-body response, not a virtue. It is a biological function that can be improved through mindfulness, exercise, nutrition, and sleep. • Willpower is not an unlimited resource. Too much self-control can actually be bad for your health. • Temptation and stress hijack the brain's systems of self-control, but the brain can be trained for greater willpower • Guilt and shame over your setbacks lead to giving in again, but self-forgiveness and self-compassion boost self-control. • Giving up control is sometimes the only way to gain self-control. • Willpower failures are contagious—you can catch the desire to overspend or overeat from your friends­­—but you can also catch self-control from the right role models. In the groundbreaking tradition of Getting Things Done, The Willpower Instinct combines life-changing prescriptive advice and complementary exercises to help readers with goals ranging from losing weight to more patient parenting, less procrastination, better health, and greater productivity at work.

Gose

Gose
Author: Fal Allen
Publisher: Brewers Publications
Total Pages: 259
Release: 2018-09-07
Genre: Cooking
ISBN: 193846950X

Explore the sensation of tart, fruity and refreshing Gose-style beers, popular in Germany centuries ago and experiencing a renaissance today. Follow the development of this lightly sour wheat beer as it grew, then bordered on extinction, before surging into popularity due to the enthusiasm and experimentation of American craft brewers. Gose explores the history of this lightly sour wheat beer style, its traditional ingredients and special brewing techniques. Discover brewing methods from the Middle Ages and learn how to translate them to modern day beer. Learn about salinity, spices, and lactic acid as you experiment with Gose recipes from some of the best-known craft brewers of our time. This refreshing journey captures the innovation and experimentation that is occurring within the style and help you brew your own Gose-style beers.

The Return of the Political

The Return of the Political
Author: Chantal Mouffe
Publisher: Verso Books
Total Pages: 231
Release: 2020-04-07
Genre: Philosophy
ISBN: 1788739442

In this work, Mouffe argues that liberal democracy misunderstands the problems of ethnic, religious and nationalist conflicts because of its inadequate conception of politics. He suggests that the democratic revolution may be jeopardized by a lack of understanding of citizenship, community and pluralism. Mouffe examines the work of Schmidt and Rawls and explores feminist theory, in an attempt to place the project of radical and plural democracy on a more adequate foundation than is provided by liberal theory.