The Content Trap
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| Author | : Bharat Anand |
| Publisher | : Random House |
| Total Pages | : 464 |
| Release | : 2016-10-18 |
| Genre | : Business & Economics |
| ISBN | : 0812995392 |
“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal
| Author | : Melissa Perri |
| Publisher | : O'Reilly Media |
| Total Pages | : 200 |
| Release | : 2018-11-01 |
| Genre | : Business & Economics |
| ISBN | : 1491973765 |
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs
| Author | : Nate G. Hilger |
| Publisher | : MIT Press |
| Total Pages | : 306 |
| Release | : 2022-04-26 |
| Genre | : Political Science |
| ISBN | : 026236901X |
How parents have been set up to fail, and why helping them succeed is the key to achieving a fair and prosperous society. Few people realize that raising children is the single largest industry in the United States. Yet this vital work receives little political support, and its primary workers—parents—labor in isolation. If they ask for help, they are made to feel inadequate; there is no centralized organization to represent their interests; and there is virtually nothing spent on research and development to help them achieve their goals. It’s almost as if parents are set up to fail—and the result is lost opportunities that limit children’s success and make us all worse off. In The Parent Trap, Nate Hilger combines cutting-edge social science research, revealing historical case studies, and on-the-ground investigation to recast parenting as the hidden crucible of inequality. Parents are expected not only to care for their children but to help them develop the skills they will need to thrive in today’s socioeconomic reality—but most parents, including even the most caring parents on the planet, are not trained in skill development and lack the resources to get help. How do we fix this? The solution, Hilger argues, is to ask less of parents, not more. America should consider child development a public investment with a monumental payoff. We need a program like Medicare—call it Familycare—to drive this investment. To make it happen, parents need to organize to wield their political power on behalf of children—who will always be the largest bloc of disenfranchised people in this country. The Parent Trap exposes the true costs of our society’s unrealistic expectations around parenting and lays out a profoundly hopeful blueprint for reform.
| Author | : Matthew Hindman |
| Publisher | : Princeton University Press |
| Total Pages | : 254 |
| Release | : 2020-11-10 |
| Genre | : Business & Economics |
| ISBN | : 0691210209 |
Why there is no such thing as a free audience in today's attention economy The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else, and reveals what small players can do to survive in a game that is rigged against them. Challenging some of the most enduring myths of digital life, Matthew Hindman explains why net neutrality alone is no guarantee of an open internet, and demonstrates what it really takes to grow a digital audience in today's competitive online economy.
| Author | : Ashesh Mukherjee |
| Publisher | : University of Toronto Press |
| Total Pages | : 126 |
| Release | : 2018-01-18 |
| Genre | : Business & Economics |
| ISBN | : 1442621613 |
Whether we are checking emails, following friends on Facebook and Twitter, catching up on gossip from TMZ, planning holidays on TripAdvisor, arranging dates on Match.com, watching videos on Youtube, or simply browsing for deals on Amazon, the Internet pervades our professional and personal environments. The Internet has revolutionized our lives, but at what cost? In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book uses everyday examples to explain these costs including how surfing the Internet anonymously can encourage bad behavior, using social media can make us envious and unhappy, and doing online research can devalue the product finally chosen. The book also provides actionable solutions to minimize these costs. For example, the book reveals how deciding not to choose is as important as deciding what to choose, setting up structural barriers to temptation can reduce overspending on e-commerce websites, and comparisons with others on social media websites needs to be cold rather than hot. The Internet Trap provides a new perspective on the dark side of the Internet, and gives readers the tools to become smarter users of the Internet.
| Author | : Russ Harris |
| Publisher | : Exisle Publishing |
| Total Pages | : 282 |
| Release | : 2013 |
| Genre | : Body, Mind & Spirit |
| ISBN | : 1921966343 |
A guide to ACT: the revolutionary mindfulness-based program for reducing stress, overcoming fear, and finding fulfilment – now updated. International bestseller, 'The Happiness Trap', has been published in over thirty countries and twenty-two languages. NOW UPDATED. Popular ideas about happiness are misleading, inaccurate, and are directly contributing to our current epidemic of stress, anxiety and depression. And unfortunately, popular psychological approaches are making it even worse! In this easy-to-read, practical and empowering self-help book, Dr Russ Harries, reveals how millions of people are unwittingly caught in the 'The Happiness Trap', where the more they strive for happiness the more they suffer in the long term. He then provides an effective means to escape through the insights and techniques of ACT (Acceptance and Commitment Therapy), a groundbreaking new approach based on mindfulness skills. By clarifying your values and developing mindfulness (a technique for living fully in the present moment), ACT helps you escape the happiness trap and find true satisfaction in life. Mindfulness skills are easy to learn and will rapidly and effectively help you to reduce stress, enhance performance, manage emotions, improve health, increase vitality, and generally change your life for the better. The book provides scientifically proven techniques to: reduce stress and worry; rise above fear, doubt and insecurity; handle painful thoughts and feelings far more effectively; break self-defeating habits; improve performance and find fulfilment in your work; build more satisfying relationships; and, create a rich, full and meaningful life.
| Author | : Thomas Kolster |
| Publisher | : Routledge |
| Total Pages | : 264 |
| Release | : 2020-05-28 |
| Genre | : Business & Economics |
| ISBN | : 1000034682 |
Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more. "Try to fly like a superman, and you will come down like a tin of soup." Market economists have long told us that we’re driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, world-renowned purpose-pioneer, Thomas Kolster, uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a 20-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global non-profits fighting for men’s health, Movember – and how you can empower people to do the same. Today’s power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers. Drawing on top-line marketing case studies and in-depth interviews, Kolster demonstrates how people are truly motivated to act when they’re in charge of their own life and happiness. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your organisation, changing behaviours at scale and unlocking sustainable growth that benefits all.
| Author | : Bernard S. Mayer |
| Publisher | : John Wiley & Sons |
| Total Pages | : 278 |
| Release | : 2022-01-26 |
| Genre | : Business & Economics |
| ISBN | : 1119793246 |
Work for social change through constructive engagement and systems disruption in this practical resource for social change advocates and conflict specialists In The Neutrality Trap, expert mediators and facilitators Bernard Mayer and Jacqueline N. Font-Guzmán deliver an insightful and practical exploration of how to understand the conflicts we face as social change agents. You'll learn about systems disruption and constructive engagement: how to develop the relationships and change strategies that help people, systems, and societies confront their most important social challenges. In this important book, you will: Discover how to challenge the status quo in an effective way Practice how to "get into good trouble," and pick the battles worth fighting Learn to be strategic in your approach to social change and sustain your efforts over the long term Perfect for anyone interested in progressing and achieving social justice, The Neutrality Trap is an indispensable guide to engaging in and managing the necessary conflict that comes with meaningful change.
| Author | : Andrew Clements |
| Publisher | : Simon and Schuster |
| Total Pages | : 160 |
| Release | : 2014-07-22 |
| Genre | : Juvenile Fiction |
| ISBN | : 1416997296 |
This map-tastic middle grade story from Andrew Clements gives the phrase “uncharted territory” a whole new meaning! Alton Barnes loves maps. He’s loved them ever since he was little, and not just for the geography. Because maps contain more information than just locations, and that’s why he likes to draw them as well as read them. Regular “point A to point B” ones, sure, but also maps that explain a whole lot more—like what he really thinks about his friends. And teachers. Even the principal. So when Alton’s maps are stolen from his locker, there’s serious trouble on the horizon…and he’ll need some serious cartographic skills to escape it. From “a genius of gentle, high-concept tales set in suburban middle schools” (The New York Times), this stand-alone story is off the charts.
| Author | : Carl Hiaasen |
| Publisher | : Open Road Media |
| Total Pages | : 181 |
| Release | : 2010-12-28 |
| Genre | : Fiction |
| ISBN | : 1453210679 |
A Key West fishing captain takes on Florida’s drug lords in this “splendidly written” crime story coauthored by the #1 New York Times–bestselling novelist (The New York Times Book Review). Though he is one of Key West’s most skilled fishing captains, Breeze Albury barely ekes out a living on the meager earnings of his trade. Meanwhile, Cuban and Colombian drug smugglers thrive all around—and they have their sights set on Albury and his fishing boat. After the smugglers cut his three hundred trap lines and crush his livelihood, Albury is forced to run drugs to survive. But when he gets busted by the crooked chief of police and becomes a target of the drug machine’s brutal hit men, Albury becomes a vigilante on the seas of Florida, unleashing a fiery and relentless vengeance on the most dangerous criminals south of Miami. Along with Powder Burn and A Death in China, this is one of the early suspense thrillers written by Carl Hiaasen and Bill Montalbano, a writing team praised for their “fine flair for characters and settings” (Library Journal). Perfect for fans of the Doc Ford novels by Randy Wayne White, Trap Line is an action-packed preview of Hiaasen’s stellar Florida-set crime novels including Sick Puppy, Tourist Season, and Razor Girl.
