Introduction to Business

Introduction to Business
Author: Lawrence J. Gitman
Publisher:
Total Pages: 1455
Release: 2024-09-16
Genre: Business & Economics
ISBN:

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Resource Management for Individuals and Families

Resource Management for Individuals and Families
Author: Elizabeth B. Goldsmith
Publisher: Cengage Learning
Total Pages: 348
Release: 1996
Genre: Business & Economics
ISBN: 9780314044655

This text uses a consumerism theme to help students make intelligent decisions about resources, time, energies and purchases. Using the latest census and demographic data, the text relates examples to current events and attitudes. An emphasis has been placed on singles and/or single parent families as a demographic group throughout the text. In addition, the text takes on an interdisciplinary, global and multicultural focus. Unique coverage of management history is covered in Chapter 2 and Chapter 14 discusses future challenges of technology, family and global change and the environment.

The Service-Dominant Logic of Marketing

The Service-Dominant Logic of Marketing
Author: Robert F. Lusch
Publisher: Routledge
Total Pages: 676
Release: 2014-12-18
Genre: Business & Economics
ISBN: 1317454634

Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.

The Lecturer's Guide to Quality and Standards in Colleges and Universities

The Lecturer's Guide to Quality and Standards in Colleges and Universities
Author: Professor Kate Ashcroft
Publisher: Routledge
Total Pages: 263
Release: 2005-08-12
Genre: Education
ISBN: 113571990X

A follow-up volume to "Managing Teaching and Learning in Further Education and Higher Education", this text provides a guide to managing quality and standards from the lecturer's point of view. It covers key issues such as teaching, learning, student support, assessment, evaluation, course design, bidding for and managing resources, marketing and research.; Based on the model of lecturer as reflective practitioner, this book is intended to help enable the lecturer to make sense of the changing climate of quality control and academic standards. Its interactive design introduces stimulating ideas and suggestions for further reading and provides guidelines on issues of relevance to individual readers.

Family Resource Management

Family Resource Management
Author: Tami James Moore
Publisher: SAGE Publications
Total Pages: 542
Release: 2017-10-04
Genre: Family & Relationships
ISBN: 1483383164

Conversational in style and rich in application and discussion, Family Resource Management shows students how to apply knowledge and theory to the study of how families manage their resources for both survival and fulfillment. Multiple perspectives are used to broaden the base of understanding in a contemporary environment. The book unlocks the complexity of family decision making, enabling students to grasp both the concepts and the underlying explanations of family behavior. A strong theory base and the organization of material within the decision-making process framework facilitate understanding and retention. The Third Edition has been enhanced through surveys of educational professionals and extensive research of contemporary challenges emerging post 2008 recession and the 2016 election.

Advanced Topics in Information Resources Management, Volume 1

Advanced Topics in Information Resources Management, Volume 1
Author: Khosrow-Pour, D.B.A., Mehdi
Publisher: IGI Global
Total Pages: 398
Release: 2001-07-01
Genre: Business & Economics
ISBN: 1591400309

Advanced Topics in Information Resources Management features the latest research findings dealing with all aspects of information resources management, managerial and organizational applications, as well as implications of information technology organizations. It aims to be instrumental in the improvement and development of the theory and practice of information resources management, appealing to both practicing managers and academics.

Human Motivation

Human Motivation
Author: David C. McClelland
Publisher: Cambridge University Press
Total Pages: 694
Release: 1988-01-29
Genre: Medical
ISBN: 1316101681

Human Motivation, originally published in 1987, offers a broad overview of theory and research from the perspective of a distinguished psychologist whose creative empirical studies of human motives span forty years. David McClelland describes methods for measuring motives, the development of motives out of natural incentives and the relationship of motives to emotions, to values and to performance under a variety of conditions. He examines four major motive systems - achievement, power, affiliation and avoidance - reviewing and evaluating research on how these motive systems affect behaviour. Scientific understanding of motives and their interaction, he argues, contributes to understanding of such diverse and important phenomena as the rise and fall of civilisations, the underlying causes of war, the rate of economic development, the nature of leadership, the reasons for authoritarian or democratic governing styles, the determinants of success in management and the factors responsible for health and illness. Students and instructors alike will find this book an exciting and readable presentation of the psychology of human motivation.

ICAME 2019

ICAME 2019
Author: Ming Yu Cheng
Publisher: European Alliance for Innovation
Total Pages: 249
Release: 2019-10-25
Genre: Education
ISBN: 1631902504

We are delighted to present the proceeding of the 4th International Conference on Accounting, Management, and Economics (ICAME – 2019) held on 25th October 2019 in Makassar, Indonesia. ICAME is an annual agenda of the Faculty of Economics and Business Universitas Hasanuddin. The rapid advancement in the business industry in the industrial revolution 4.0 era brings significant challenges not only to the business environment but also to university as higher education institutions to produce graduates who are able to compete globally as well as to adapt with changes in technology development. This is the background of ICAME – 2019 theme which is “Enlightening Research Paradigm in Business and Economics beyond Industrial Revolution 4.0”. The purpose of this conference is to produce qualified research and publications which is in turn expected to be referenced in solving society issues. In addition, this event is a forum to establish a network among academicians and business practitioners to encourage the growth of innovation and creativity in the field of Accounting, Management, and Economics. The conference invited academicians, students, and business practitioners to participate in the Call for Paper to share their research results. Therefore, we are pleased to present this proceedings of the conference.

A Mathematical Approach to Human Resources

A Mathematical Approach to Human Resources
Author: Teena Mishra
Publisher: Cambridge Scholars Publishing
Total Pages: 230
Release: 2024-01-19
Genre: Business & Economics
ISBN: 1527557928

This book focuses on the requirements of the field of modern human resources (HR) to develop a new mathematical model that is not only organisational output-focused but also employee-focused. The book presents recommendations for understanding human resource practice and investigates and debates various measurement and evaluation approaches to human resource practice. Currently, HR professionals only use one or two aspects of HR practice that are linked to good employee performance and emphasise output-generating HR practices. This book facilitates the adoption of alternative approaches to human resources through its exploration of various measurement and assessment concepts.

The Behaviour Change Wheel

The Behaviour Change Wheel
Author: Susan Michie
Publisher:
Total Pages: 329
Release: 2014-05
Genre: Behavior modification
ISBN: 9781912141005

Designing Interventions' brings together theory-based tools developed in behavioural science to understand and change behaviour to form a step-by-step intervention design manual. This book is for anyone with an interest in changing behaviour regardless of whether they have a background in behavioural science.