The Conscious Marketer Inspiring A Deeper And More Conscious Brand Experience
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| Author | : Jim Joseph |
| Publisher | : Mascot Books |
| Total Pages | : 216 |
| Release | : 2020-05-05 |
| Genre | : Business & Economics |
| ISBN | : 9781684018710 |
The parameters of what constitutes successful marketing are shifting. In today's increasingly competitive, global marketplace it is essential for companies and brands to not only understand what consumers are buying, but why they are making those purchases. That is where the Conscious Marketer comes in. It's one thing to be conscious, but it's something else entirely to do something impactful with that consciousness. In this expansive guide, Jim Joseph breaks down the ways the marketing industry is changing to meet the needs of a more conscious, engaged consumer, and how those within the marketing industry can adapt to meet those expectations. The Conscious Marketer provides readers with the tools to navigate the ever-changing landscape of effective marketing and branding, explaining how to market empathetically, actively, and with intent.
| Author | : Pete Canalichio |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 348 |
| Release | : 2018-02-12 |
| Genre | : Business & Economics |
| ISBN | : 1787437825 |
In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.
| Author | : Carolyn Tate |
| Publisher | : John Wiley & Sons |
| Total Pages | : 223 |
| Release | : 2015-07-07 |
| Genre | : Business & Economics |
| ISBN | : 0730309649 |
In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike. In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include: What's wrong with marketing and why it doesn't work What "conscious" means to the consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the shift from traditional to conscious practices The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.
| Author | : Katie Didit |
| Publisher | : Mascot Books |
| Total Pages | : 38 |
| Release | : 2020-06-02 |
| Genre | : |
| ISBN | : 9781645433910 |
This book was written to let children know that no matter where their family may come from, or what it may look like, it's okay because families come in many different variations. There's not just one way for a family to look or be; the caring, acceptance, and love is what matters. May each and every family, regardless of its origin or form, receive much enjoyment and comfort as you read this book.
| Author | : Jim Joseph |
| Publisher | : AMACOM |
| Total Pages | : 241 |
| Release | : 2010-05-19 |
| Genre | : Business & Economics |
| ISBN | : 0814415555 |
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brand’s target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands’ marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.
| Author | : Nigel D. Clayton |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 100 |
| Release | : 2012-04-26 |
| Genre | : |
| ISBN | : 9781466430983 |
During the boom years at the end of the 20th Century, 65 percent of entrepreneurial businesses failed within their first five years. They're considered the backbone of the American economy. We live in a great country; as long as it's legal, you can start whatever kind of business you want here almost immediately. But the numbers don't lie: Most of them fail. What's not apparent to most people is why. Do certain people have the magic touch, or do they know something the rest of us don't? This doesn't seem to be the case. For every example of what ti takes to be successful, it seems that you can find the contrary. People that have incredible educations seem to fail just as often as those that don't. Some people get rich from selling something that doesn't even seem sellable. When Starbucks started it's business, the number of coffee drinkers was down while the price of coffee was going up. In most U.S. cities today, you only need to drive a few blocks before finding a Starbucks. And despite the jokes about the company's seven-dollar cup of coffee, customers keep coming. There are hundreds of books on how to be successful, lots of them specifically for the entrepreneurial business owner. So, why do so many fail? Do the business owners not read these books? Do they just not understand what the author is trying to tell them? Are entrepreneurs just stupid? We know this isn't true simply by looking at examples like Google and Youtube. Not only did the entrepreneurs behind these ventures succeed, but they came up with products so effective that they positively impact the way most of us conduct our day-to-day lives. How did the creative minds that started these businesses succeed so wildly while most others-many of whom are equally talented-fail so miserably? There are seminars galore on how to be successful. There are many people that are willing to coach you to success. It these work, why are the statistics so bad? This book is about how I came up with the answers for myself. I am a successful entrepreneur. I have owned one of my businesses for 25 years, and several years ago I started a second business, soon followed by a third business. I love what I do all day long and mu businesses continue to grow every year. I found the secret to my success. And you can too!
| Author | : Tara-Nicholle Nelson |
| Publisher | : Berrett-Koehler Publishers |
| Total Pages | : 176 |
| Release | : 2017-03 |
| Genre | : Business & Economics |
| ISBN | : 1626568847 |
This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.
| Author | : John Mackey |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 368 |
| Release | : 2014-01-07 |
| Genre | : Business & Economics |
| ISBN | : 1625271751 |
The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment. Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.
| Author | : Jim Joseph |
| Publisher | : Happy About |
| Total Pages | : 197 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 160005241X |
If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The bestselling author of The Experience Effect has now turned his attention to building that most precious of all brands -- you. In an economy where so many people are struggling, trying to recreate themselves and build new skillsets, the value of a personal brand becomes paramount. As we market ourselves for new careers or take ourselves in new directions, we need to think of ourselves as a brand. What are we projecting? How do those qualities, traits or experiences that we project create a brand that works for us? In other words, how do we create a Personal Experience Effect? Peppered with relevant examples, the book defines what it means to be a brand. The choices we make, their rational and emotional components, the energy we expend towards their projection...all these and more go into creating our personal brands. How do we keep it all conscious and consistent? A personal brand, like any good brand, needs to be consciously managed and controlled. Occasionally, as with corporate brands, a measure of fire-fighting may be required. This book shows us the what, the why and the how. The Personal Experience Effect is not only about big picture strategy. Practical details are discussed too. For example, an entire section is dedicated to creating the perfect elevator pitch. How can a personal brand work not just for today but into the future? Can a personal brand be enhanced over time? What measures of circumspection are required in our digital age, when memories can remain online long after they've been erased in our minds? The author shares this and more, honestly and caringly, narrating personal experiences as well as discussing celebrity brands. With inspiring examples and attention to detail, The Personal Experience Effect shows you how to win support to define, build, and nurture your personal brand. Jim Joseph's eminently readable book helps you Be Who You Want To Be.
| Author | : Mark Batey |
| Publisher | : Routledge |
| Total Pages | : 231 |
| Release | : 2015-12-07 |
| Genre | : Psychology |
| ISBN | : 1317558022 |
This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
