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| Author | : Edwin E. Bobrow |
| Publisher | : |
| Total Pages | : 342 |
| Release | : 1997 |
| Genre | : Business & Economics |
| ISBN | : |
This one-of-a-kind guide shows how to turn ideas into money-making opportunities. Featured are tips on avoiding legal problems and advice on protecting that great idea from being pirated. Exercises for developing creativity and worksheets and checklists for filtering, researching, and test marketing are included.
| Author | : Melissie Clemmons Rumizen |
| Publisher | : Penguin |
| Total Pages | : 340 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780028641775 |
Discusses management models and concepts, strategies for sharing knowledge, and ways to implement the concept within a company.
| Author | : Sunny Baker |
| Publisher | : Penguin |
| Total Pages | : 452 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9781592571192 |
This fully updated edition features new templates, forms, and examples and complies with official PMI and PMBOK standards for project management.
| Author | : Arthur R. Pell |
| Publisher | : Penguin |
| Total Pages | : 368 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780028641942 |
You’re no idiot, of course. You know that your employees are essential to your company’s success. But when it comes to training, motivating, hiring, and firing them, you feel like a few of the many hats you wear don’t fit as well as they should. Don’t outsource your HR function just yet! The Complete Idiot’s Guide® to Human Resource Management will simplify everything you need to know about the people business. In this Complete Idiot’s Guide®, you learn: --How to locate, hire, and retain the most qualified people for positions. --What you need to know about the law and regulations to avoid costly legal battles. --How to organize and administer an effective compensation and benefits plan. --Training tools and techniques to boost employee motivation and performance.
| Author | : Robert W. Bly |
| Publisher | : Penguin |
| Total Pages | : 394 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780028642109 |
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
| Author | : Damon Brown |
| Publisher | : Penguin |
| Total Pages | : 274 |
| Release | : 2012-03-06 |
| Genre | : Business & Economics |
| ISBN | : 1101577150 |
• Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals
| Author | : Alan Axelrod |
| Publisher | : Penguin |
| Total Pages | : 426 |
| Release | : 2000 |
| Genre | : History |
| ISBN | : 9780028633794 |
You're no idiot, of course. You know the American Revolution started when those guys in Boston threw some tea off a boat. Or was it when Paul Revere made his famous ride? Let's face it: when it comes to knowing about our nation's struggle for independence, our grade-school memories are about as trustworthy as Benedict Arnold. Don't blush red (or white, or blue) yet! The Complete Idiot's Guide® to the American Revolution is an authoritative overview of the conflict, filled with little-known facts that will enlighten even the most educated history buff. In this Complete Idiot's Guide®, you get:
| Author | : Marcia Layton Turner |
| Publisher | : Penguin |
| Total Pages | : 324 |
| Release | : 2008-10-07 |
| Genre | : Design |
| ISBN | : 1440652155 |
If you can dream it, you can design it Whether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot’s Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on how to apply those elements and principles to a variety of projects. • Covers art supplies, software, concept development, reproduction needs, and much more • Sample projects include business cards, print and web ads, and graphic T-shirts • Follows the success of other titles aimed at the aspiring artist, including the Complete Idiot’s Guide® titles on digital photography, drawing, and manga
| Author | : Susan Drake |
| Publisher | : Penguin |
| Total Pages | : 356 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 9781592576715 |
With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
| Author | : Troy Brant |
| Publisher | : Penguin |
| Total Pages | : 473 |
| Release | : 2010-09-07 |
| Genre | : Computers |
| ISBN | : 1101462302 |
Take a bite out of Apple's iPhoneTM success. The Complete Idiot's Guide® to Developing iPhoneTM Apps is the perfect introduction for aspiring iPhoneTM app creators, offering a step-by-step approach exploring all of the tools and key aspects of programming using the iPhoneTM software development kit, including getting the finished product distributed through the App Store. ?Apple also reports more than one billion downloads of their more than 25,000 available applications, and both the number of applications and the appetite for them keeps growing ?Of the more than 50,000 companies and individuals who have registered as program developers, 60 percent have never before developed an Apple platform
