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| Author | : Robert W. Bly |
| Publisher | : Penguin |
| Total Pages | : 394 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780028642109 |
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
| Author | : Susan Drake |
| Publisher | : Penguin |
| Total Pages | : 356 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 9781592576715 |
With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
| Author | : Edward C. Rosenthal Ph.D. |
| Publisher | : Penguin |
| Total Pages | : 419 |
| Release | : 2011-03-01 |
| Genre | : Mathematics |
| ISBN | : 1101478845 |
Gain some insight into the game of life... Game Theory means rigorous strategic thinking. It is based on the idea that everyone acts competitively and in his own best interest. With the help of mathematical models, it is possible to anticipate the actions of others in nearly all life's enterprises. This book includes down-to-earth examples and solutions, as well as charts and illustrations designed to help teach the concept. In The Complete Idiot's Guide® to Game Theory, Dr. Edward C. Rosenthal makes it easy to understand game theory with insights into: • The history of the discipline made popular by John Nash, the mathematician dramatized in the film A Beautiful Mind • The role of social behavior and psychology in this amazing discipline • How important game theory has become in our society and why
| Author | : Keith Rosen |
| Publisher | : Dorling Kindersley Ltd |
| Total Pages | : 407 |
| Release | : 2004-08-03 |
| Genre | : Business & Economics |
| ISBN | : 0241881773 |
Does this sound familiar? 'If I could get in front of the prospect, the rest of the selling process becomes easier. It's just getting in front of them that's the challenge'. The fact is most cold-calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort but because they lack a prospecting system they are comfortable with, and can trust to generate greater, consistent results. If you are feeling the same way you have been for the last several years (including the 'calling to check in, touch base or follow-up' approach) or haven't been prospecting at all, you're simply making it easier for your competition to take away the new business you are working so hard to earn. So, if you love to sell but hate (or don't like) to prospect, this book is your opportunity to maximize your cold calling potetnial and boost your income by learning how to get in front of the right prospects in less time and create greater selling opportunities without the fear, pressure or anxiety associated with cold calling.
| Author | : Jerry Howell |
| Publisher | : Penguin |
| Total Pages | : 363 |
| Release | : 2009-12-01 |
| Genre | : Business & Economics |
| ISBN | : 110115201X |
How many haircuts is that tune-up worth? With money tight, bartering is growing in popularity. Over 70,000 businesses make cashless transactions throughout America. Here is the only complete, step-by-step guide to how this potentially lucrative process works, including: • The advantages of direct versus national barter networks • How to save and increase profitability • How to increase sales and revenue • How to start a trade exchange. • From a national expert and bareter entrepreneur • Detailed resource section exchanges and business associations
| Author | : Harold D. Underdown |
| Publisher | : Penguin |
| Total Pages | : 392 |
| Release | : 2004 |
| Genre | : Reference |
| ISBN | : 9781592571437 |
Provides practical and timely advice on writing different types of children's books, working with publishers, understanding the publishing process, the importance of illustrators, and building a career in the field of children's literature. Original. 12,000 first printing.
| Author | : Susan Friedmann |
| Publisher | : Dorling Kindersley Ltd |
| Total Pages | : 422 |
| Release | : 2009-08-04 |
| Genre | : Business & Economics |
| ISBN | : 0241883717 |
Twenty-first century tools and tactics to get the word out. You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: *Five easy steps to identify the most lucrative niche markets *Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs *Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas *Highly-effective and low-budget advertising strategies and customer retention techniques
| Author | : Sarah White |
| Publisher | : Penguin |
| Total Pages | : 490 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9781592571352 |
In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.
| Author | : Frank Fiore |
| Publisher | : Alpha Books |
| Total Pages | : 370 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : |
The Complete Idiot's Guide to Starting an Online Business shows why and how to establish company Web sites and Intranets. It speaks specifically to the idea of distributed information as capital and how to use the Web and Web technologies to positively impact revenues. See how to set objectives, create strategies, and implement programs for Web-related communications that will impact your company's marketing, sales and financial activities. Learn to manage a Web site and maximize the use of information gleaned from an online presence. Also included: an overview of E-commerce, explanations of various Web software tools, the basics of Web design and how to set up a company Intranet.
| Author | : Brian Fugere |
| Publisher | : Simon and Schuster |
| Total Pages | : 194 |
| Release | : 2005-02-22 |
| Genre | : Business & Economics |
| ISBN | : 9780743269094 |
There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.
