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| Author | : Hollis Hatfield Weishar |
| Publisher | : Section of Law Practice Management |
| Total Pages | : 272 |
| Release | : 1999 |
| Genre | : Law |
| ISBN | : |
A complete guide to marketing law firm or practice. Contains strategies and insights from the country's top legal marketers.
| Author | : Catherine Alman MacDonagh |
| Publisher | : American Bar Association |
| Total Pages | : 66 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9781590318331 |
This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
| Author | : James A. Durham |
| Publisher | : American Bar Association |
| Total Pages | : 332 |
| Release | : 2004 |
| Genre | : Law |
| ISBN | : 9781590313558 |
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
| Author | : David Pearson |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 336 |
| Release | : 2013-12-03 |
| Genre | : Business & Economics |
| ISBN | : 0749471077 |
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.
| Author | : Robert J. Posch |
| Publisher | : Prentice Hall |
| Total Pages | : 874 |
| Release | : 1988 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : Gregory H. Siskind |
| Publisher | : American Bar Association |
| Total Pages | : 204 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9781590318768 |
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
| Author | : Jodee Blanco |
| Publisher | : Skyhorse Publishing Inc. |
| Total Pages | : 308 |
| Release | : 2004-05 |
| Genre | : Business & Economics |
| ISBN | : 9781581153491 |
This text provides authors and publishers with information on how to conceptualize, develop and implement a winning, multi-dimensional book campaign. It discusses differences between trade and consumers and how to construct a campaign and also includes exercises.
| Author | : David H. Bernstein |
| Publisher | : Law Journal Seminars Press |
| Total Pages | : |
| Release | : 2017-10-28 |
| Genre | : Law |
| ISBN | : 9781588521729 |
The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices.
| Author | : Spencer Marc Aronfeld |
| Publisher | : AuthorHouse |
| Total Pages | : 165 |
| Release | : 2011-01-17 |
| Genre | : Business & Economics |
| ISBN | : 1456733133 |
In "Make It Your Own Law Firm: The Ultimate Law Student's Guide to Owning, Managing, and Marketing Your Own Successful Law Firm" Spencer Aronfeld writes a personal and revealing account on how to start your own law firm. Whether you are in law school, recently graduated or a practicing attorney thinking of establishing your own law firm, this book provides a step-by-step road map. Aronfeld started his own law practice upon graduation from law school. He provides practical advice that will enable anyone with a deep passion to practice law to become the lawyer that they always wanted to be. Here is what lawyers are saying: "Whether you have ever considered starting your own firm or simply want to improve your practice at your existing firm (whether big or small), I urge you to purchase the book Make It Your Own Law Firm by Spencer Aronfeld, a trial attorney in Miami, Florida. I recommend you buy it not so much for the helpful advice he gives on how to develop your practice (and theres plenty of that) but more for the writing. What Spencer does, which few non-fiction writers can do, is to move you emotionally. He tells stories and puts you in the middle of them with him and makes you feel what he did. It is a unique and valuable gift for a lawyer, because ultimately we are story-tellers and we are tasked not only to affect the jurors minds but also to touch their hearts. Spencers writing style demonstrates he is the consummate story-teller and his diction and cadence and style are worth emulating. So, buy the book. Yes, it has great practice tips. But buy it because you will see what great writing is about. Clear, direct, moving and effective. Keep writing Spencer." Frank Ramos, Esquire
| Author | : Troy Waugh |
| Publisher | : John Wiley & Sons |
| Total Pages | : 290 |
| Release | : 2004-04-26 |
| Genre | : Business & Economics |
| ISBN | : 0471654752 |
"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!
