The Commonwealth Brand

The Commonwealth Brand
Author: Victoria te Velde
Publisher: Routledge
Total Pages: 205
Release: 2016-03-23
Genre: Political Science
ISBN: 1317037685

te Velde examines Commonwealth identity through the lens of its membership criteria, its recent enlargement and its constant reincarnation. Far from being an old relic of the past, the Commonwealth is a growing, vibrant modern international organisation and despite its traditional image, Commonwealth membership is shown to be a rather fluid concept that evolves with the times. This book identifies and discusses the different theoretical approaches to analysing the Commonwealth. In so doing it exposes various shortcomings in current thinking about international relations and the Commonwealth. Furthermore, it reveals how a number of turning points in the Commonwealth's history have shaped its membership rules and illustrates how the official Commonwealth still has the potential to expand and develop to best reflect an organisation that represents a third of the world's population. In terms of further growth of the organisation, this book examines the cases of a number of eligible states to assess their likelihood of achieving membership. It also incorporates a handful of non-eligible states that, notwithstanding the new 'rules', are still bent on joining.

The Commonwealth Brand

The Commonwealth Brand
Author: Dr Victoria te Velde
Publisher: Ashgate Publishing, Ltd.
Total Pages: 224
Release: 2013-04-28
Genre: Political Science
ISBN: 1409476537

te Velde examines Commonwealth identity through the lens of its membership criteria, its recent enlargement and its constant reincarnation. Far from being an old relic of the past, the Commonwealth is a growing, vibrant modern international organisation and despite its traditional image, Commonwealth membership is shown to be a rather fluid concept that evolves with the times. This book identifies and discusses the different theoretical approaches to analysing the Commonwealth. In so doing it exposes various shortcomings in current thinking about international relations and the Commonwealth. Furthermore, it reveals how a number of turning points in the Commonwealth's history have shaped its membership rules and illustrates how the official Commonwealth still has the potential to expand and develop to best reflect an organisation that represents a third of the world's population. In terms of further growth of the organisation, this book examines the cases of a number of eligible states to assess their likelihood of achieving membership. It also incorporates a handful of non-eligible states that, notwithstanding the new 'rules', are still bent on joining.

Commonwealth

Commonwealth
Author: Ann Patchett
Publisher: HarperCollins
Total Pages: 279
Release: 2016-09-13
Genre: Fiction
ISBN: 0062491814

“Exquisite. . .Commonwealth is impossible to put down.” — New York Times #1 New York Times Bestseller | NBCC Award Finalist | New York Times Best Book of the Year | USA Today Best Book | TIME Magazine Top 10 Selection | Oprah Favorite Book | New York Magazine Best Book of The Year The acclaimed, bestselling author—winner of the PEN/Faulkner Award and the Orange Prize—tells the enthralling story of how an unexpected romantic encounter irrevocably changes two families’ lives. One Sunday afternoon in Southern California, Bert Cousins shows up at Franny Keating’s christening party uninvited. Before evening falls, he has kissed Franny’s mother, Beverly—thus setting in motion the dissolution of their marriages and the joining of two families. Spanning five decades, Commonwealth explores how this chance encounter reverberates through the lives of the four parents and six children involved. Spending summers together in Virginia, the Keating and Cousins children forge a lasting bond that is based on a shared disillusionment with their parents and the strange and genuine affection that grows up between them. When, in her twenties, Franny begins an affair with the legendary author Leon Posen and tells him about her family, the story of her siblings is no longer hers to control. Their childhood becomes the basis for his wildly successful book, ultimately forcing them to come to terms with their losses, their guilt, and the deeply loyal connection they feel for one another. Told with equal measures of humor and heartbreak, Commonwealth is a meditation on inspiration, interpretation, and the ownership of stories. It is a brilliant and tender tale of the far-reaching ties of love and responsibility that bind us together.

Research Handbook on Major Sporting Events

Research Handbook on Major Sporting Events
Author: Harry A. Solberg
Publisher: Edward Elgar Publishing
Total Pages: 875
Release: 2024-01-18
Genre: Sports & Recreation
ISBN: 1800885652

Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the organisation and administration of such events, including the bidding process, planning, management, sponsorship issues, and marketing.

Whole Earth

Whole Earth
Author: John Markoff
Publisher: Penguin
Total Pages: 433
Release: 2022-03-22
Genre: Biography & Autobiography
ISBN: 0735223955

Told by one of our greatest chroniclers of technology and society, the definitive biography of iconic serial visionary Stewart Brand, from the Merry Pranksters and the generation-defining Whole Earth Catalog to the marriage of environmental consciousness and hacker capitalism and the rise of a new planetary culture—the story behind so many other stories Stewart Brand has long been famous if you know who he is, but for many people outside the counterculture, early computing, or the environmental movement, he is perhaps best known for his famous mantra “Stay Hungry. Stay Foolish.” Steve Jobs’s endorsement of these words as his code to live by is fitting; Brand has played many roles, but one of the most important is as a model for how to live. The contradictions are striking: A blond-haired WASP with a modest family inheritance, Brand went to Exeter and Stanford and was an army veteran, but in California in the 1960s he became an artist and a photographer in the thick of the LSD revolution. While tripping on acid on the roof of his building, he envisioned how valuable it would be for humans to see a photograph of the planet they shared from space, an image that in the end landed on the cover of his Whole Earth Catalog, the defining publication of the counterculture. He married a Native American woman and was committed to protecting indigenous culture, which connected to a broader environmentalist mission that has been a through line of his life. At the same time, he has outraged purists because of his pragmatic embrace of useful technologies, including nuclear power, in the fight against climate change. The famous tagline promise of his catalog was “Access to Tools”; with rare exceptions he rejected politics for a focus on direct power. It was no wonder, then, that he was early to the promise of the computer revolution and helped define it for the wider world. Brand's life can be hard to fit onto one screen. John Markoff, also a great chronicler of tech culture, has done something extraordinary in unfolding the rich, twisting story of Brand’s life against its proper landscape. As Markoff makes marvelously clear, the streams of individualism, respect for science, environmentalism, and Eastern and indigenous thought that flow through Brand’s entire life form a powerful gestalt, a California state of mind that has a hegemonic power to this day. His way of thinking embraces a true planetary consciousness that may be the best hope we humans collectively have.

Managing Sport Business

Managing Sport Business
Author: David Hassan
Publisher: Routledge
Total Pages: 674
Release: 2018-05-11
Genre: Business & Economics
ISBN: 1351967282

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.

Brand Zeitgeist

Brand Zeitgeist
Author: Chris Houchens
Publisher: iUniverse
Total Pages: 108
Release: 2010-02-08
Genre: Business & Economics
ISBN: 9781450206808

Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why connecting is a whole lot more than todays buzzword? This is the book for you. Kelly Erickson, author of Maximum Customer Experience Most people know that branding is the most effective marketing strategy to build a long-term relationship with a dedicated group of customers. But many of us forget about the zeitgeist. The zeitgeist is the evolving collective consciousness of society, and it is what people are talking about. Its what determines trends and buying behaviors. Companies can tap into the power of the zeitgeist by providing customers with the tools they need to spread marketing messages through word-of-mouth and other viral channels. Chris Houchens, a marketing expert, uses real-world examples to show how branding works. Discover: Methods to craft and hone messages How to make the most out of first impressions Ways to harness groupthink The importance of logos and visual brand elements How to use social media How to measure the effectiveness of branding efforts And much more! If you have no idea how to create a marketing strategy or if you just need a fresh perspective on branding, then Brand Zeitgeist is for you.

The Contemporary Commonwealth

The Contemporary Commonwealth
Author: James Mayall
Publisher: Routledge
Total Pages: 437
Release: 2009-09-25
Genre: Political Science
ISBN: 1135238294

This collection of essays has been assembled to mark the centenary of The Round Table. It provides an analysis of the modern Commonwealth since the establishment of the Secretariat in 1965. Providing an overview of the contemporary Commonwealth, this book places the organization in its rich historical context while assessing its achievements, failures and prospects. The volume is divided into two parts: • Part I concentrates on a series of themes, dealing with the structure and functioning of the Commonwealth and its major activities, including the work of the secretary general and secretariat, its championing of the interests of small states, human rights and the world economy. • Part II adopts a regional perspective, identifying the impact of the Commonwealth on regional relations generally and particular problems that affect these relations. It also examines the ways in which the Commonwealth sometimes reinforces regional loyalties and interests but also the extent to which these have also reduced the importance of the Commonwealth in the foreign policy of its member states. The Contemporary Commonwealth will be of interest to students and scholars of international politics and international organisations, practitioners ,journalists and those working in NGOs involved in Commonwealth affairs. This collection of essays is intended as a companion volume to The Commonwealth and International Affairs, edited by Alex May, marking the centenary of The Round Table.

Protecting the Brand

Protecting the Brand
Author: Peter Hlavnicka
Publisher: Business Expert Press
Total Pages: 273
Release: 2022-04-26
Genre: Business & Economics
ISBN: 1637422075

Protecting the Brand, Volume II: Busting the Bootlegs follows Volume I which provides a unique combination of legal and business best practices related to intellectual property protection. This second volume showcases U.S. states specific legal statues and examples related to the legal approach to counterfeiting and grey market issues. The primary emphasis is to provide advice to U.S. companies navigating the complex domestic legislation and provide a single source of reference for both law practitioners and those tasked with intellectual property rights enforcement and compliance who need to understand the applicable state legislation. Both volumes of this book are focused on leveraging trademark enforcement while also commenting on copyright and patent enforcement, establishing a framework for successful brand protection in the future.

Opinions and Orders

Opinions and Orders
Author: Illinois. Public Utilities Commission
Publisher:
Total Pages: 1198
Release: 1920
Genre: Public utilities
ISBN: