The Ceos Strategy Handbook
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| Author | : Stuart Cross |
| Publisher | : Global Professional Publishing |
| Total Pages | : 0 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 9781906403669 |
There are many books on strategy, but very few focus on helping CEOs fulfill their role in leading strategy in their organization. The CEO's Strategy Handbook will give CEOs and senior executives provocative insights and pragmatic advice to setting strategy, leading the strategy process, and turning winning strategies into great results. The term strategy has, with the help of consultants and academics, developed a mystique that makes it sound difficult, complicated and only for people with an IQ greater than 150. Stuart Cross smashes through this misconception, showing CEOs that this critical element in improving the performance of their business is a straightforward--and even enjoyable--process that they can feel confident in mastering. The fundamentals to great strategy and effective implementation remain the same. Setting a clear direction, rigorously identifying and pursuing opportunities where the organization has competitive advantages, combined with an ability to make trade-offs, focus on priorities, communicate the bigger picture and drive accountabilities are the ways in which the CEO can make a strategy come to life and deliver dramatic and sustainable success. This book shows CEOs how they can make this happen in their own organization. It includes case studies, self-tests, interviews with leading CEOs, charts, frameworks and action plans to bring the ideas alive for the readers.
| Author | : Lonny Kocina |
| Publisher | : Greenleaf Book Group |
| Total Pages | : 246 |
| Release | : 2017-10-24 |
| Genre | : Business & Economics |
| ISBN | : 0999069314 |
This is the most practical marketing book you will ever read. It outlines a six-step process that will bring clarity to marketing like you’ve never experienced before. It’s literally a step-by-step guide to more leads, higher sales and a stronger brand. The first step is simply being a competent marketer. As the CEO of your organization, this should worry you: Your marketing team knows a lot less about marketing than they let on. And you can prove it in an instant. Ask them to explain the difference between the marketing mix and the promotional mix. It’s a basic question but surprisingly most marketers don’t know the answer. Imagine asking your accounting staff the difference between a balance sheet and an income statement and finding out you stumped them. Now consider this: You can maybe ring another 20% in sales out of your current customers, but that’s offset by the hole in your customer bucket. Real growth comes from new business development and you’ve entrusted a good share of that to a marketing team that can't define a basic marketing term. Not good. I suggest you buy a copy of this book for yourself first. I’ll show you the six steps of Strategically Aimed Marketing or the SAM 6® process for short. It will get you up to speed quickly. Then buy copies for your staff and have them integrate the process into your organization. If you are a marketing manager, writer, graphic designer or anyone else who has a hand in marketing, you should buy this book and beat your CEO to the punch. I’m not kidding when I say The CEO’s Guide to Marketing will make you the smartest marketer in the room. You are going to wish you had this book years ago. Lonny Kocina
| Author | : Steve Wagh |
| Publisher | : |
| Total Pages | : 156 |
| Release | : 2003 |
| Genre | : Chief executive officers |
| ISBN | : 9780971856295 |
The CEO Handbook is a pocket guide containing the author's direct answers to their most frequently asked questions. It offers step-by-step advice and includes anecdotes from my personal experiences to help you avoid some of the same mistakes made by others.
| Author | : Beverly Behan |
| Publisher | : Macmillan |
| Total Pages | : 190 |
| Release | : 2011-05-15 |
| Genre | : Business & Economics |
| ISBN | : 0230120547 |
Despite the many changes in governance regulation over the past decade, few boards function as a true corporate asset to the companies they oversee. In this book, Behan offers practical advice that a CEO, Chairman or board member can introduce at the very next meeting. Boardrooms are filled with intelligent, accomplished people—yet seldom achieve their full potential and add the kind of value for the CEO, executive team and company shareholders that many boards are actually capable of. Beverly Behan draws on her experience working with more than 100 boards over the past 14 years—from major Fortune 500s to recent IPOs—offering no-nonsense insights that can take any board from mediocrity to the top of its game including establishing a constructive working relationship with your board; addressing some of the dysfunction that may lie within the board you’ve inherited, and making your board a significant asset to you, your company, and your executive team. Working with the Board of Directors is one of the most important components of any CEO’s job—and most will admit it is something they wish they knew more about. Nearly all CEOs want to change at least something about their board, yet many are unsure how to go about this in the right way. This book not only alerts the reader to common pitfalls that CEO's can make with their boards, it provides workable approaches to a tackle a variety of boardroom issues from getting new talent into the boardroom to engaging effectively with the board on strategy and succession planning.
| Author | : Elad Gil |
| Publisher | : Stripe Press |
| Total Pages | : 396 |
| Release | : 2018-07-17 |
| Genre | : Business & Economics |
| ISBN | : 1953953379 |
High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.
| Author | : The Economist |
| Publisher | : The Economist |
| Total Pages | : 321 |
| Release | : 2015-05-26 |
| Genre | : Business & Economics |
| ISBN | : 1610394771 |
The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organized and consequently disastrous. This updated guide looks at the whole process of strategic decision-making, from vision, forecasting, and resource allocation, through to implementation and innovation. Strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for timidity or confusion. Although the CEO and the board decide a company's overall direction, it is the managers at all levels of the organization who will determine how the vision can be transformed into action. In short, everyone is involved in strategy. But getting it right involves difficult choices: which customers to target, what products to offer, and the best way to keep costs low and service high. And constantly changing business conditions inevitably bring risks. Even after business strategy has been developed, a company must remain nimble and alert to change, and view strategy as an ongoing and evolving process. The message of this guide is simple: strategy matters, and getting it right is fundamental to business success.
| Author | : Carolyn Dewar |
| Publisher | : Simon and Schuster |
| Total Pages | : 384 |
| Release | : 2022-03-15 |
| Genre | : Business & Economics |
| ISBN | : 1982179678 |
"Based on extensive interviews with today's . . . corporate leaders, this look at how the best CEOs do their jobs focuses on the mindsets and actions that foster an environment of excellence"--
| Author | : Matt Blumberg |
| Publisher | : John Wiley & Sons |
| Total Pages | : 486 |
| Release | : 2020-08-04 |
| Genre | : Business & Economics |
| ISBN | : 1119723663 |
You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.
| Author | : Jerry L. Mills |
| Publisher | : |
| Total Pages | : |
| Release | : 2020-03 |
| Genre | : |
| ISBN | : 9780988693272 |
This book is for owners of closely-held companies who want to sell their businesses in the next few years. They represent only about 8% of the population in the United States, yet they employ between 60% and 70% of all USA employees.
| Author | : Deborah Coviello |
| Publisher | : Skillbites LLC |
| Total Pages | : 158 |
| Release | : 2021-08-20 |
| Genre | : |
| ISBN | : 9781952281433 |
Are you ready to lead your team with confidence, empathy, and peace of mind? The CEO's Compass helps you systematically identify your team's current blindspots and determine seven key areas you need to focus on to get back on track in days - not months. A recent study showed nearly 60% of leaders feel depleted at the end of day. This feeling is a key indicator of burnout and makes it difficult to lead and inspire others. If you've ever experienced that restless exhaustion, you know why CEOs are among the most likely candidates for experiencing job frustration and burnout. The CEO's Compass is your guide to confronting these feelings and creating a plan that is sustainable for you and your organization. Deborah A. Coviello has spent decades utilizing her skills as an engineer and STEM professional to assess and solve problems in the flavors and fragrance industries. Deborah climbed the ranks of several organizations, transforming people and production processes alike. It was in one of those leadership roles she realized that the same process used to master Quality and Operational Excellence on the production floor could be transferred into the boardroom, helping C-Suite leaders put the right people in the right roles for optimal performance. It was that same process that inspired The CEO's Compass, and now she's sharing it with you. In this book you will find: ●The real reason you're feeling off track... and no, it has nothing to do with your expertise! ●A seven-point assessment you can use to find the problem in days...not months! ●Actionable steps to complete your assessment with worksheets, videos, and more ●Real-world examples of how this process has transformed organizations from production lines to leadership teams ●Why your peace of mind is critical for the success of you and your organization It's time to change the way you think about leadership, starting with the way you assess your team. Let's get back on track together.
