The Buying Brain
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| Author | : A. K. Pradeep |
| Publisher | : John Wiley & Sons |
| Total Pages | : 38 |
| Release | : 2010-07-16 |
| Genre | : Business & Economics |
| ISBN | : 0470646845 |
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.
| Author | : Patrick Renvoise |
| Publisher | : HarperCollins Leadership |
| Total Pages | : 257 |
| Release | : 2007-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1418570303 |
The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.
| Author | : Rita Carter |
| Publisher | : Penguin |
| Total Pages | : 258 |
| Release | : 2009-08-31 |
| Genre | : Medical |
| ISBN | : 075666215X |
The Human Brain Book is a complete guide to the one organ in the body that makes each of us what we are - unique individuals. It combines the latest findings from the field of neuroscience with expert text and state-of-the-art illustrations and imaging techniques to provide an incomparable insight into every facet of the brain. Layer by layer, it reveals the fascinating details of this remarkable structure, covering all the key anatomy and delving into the inner workings of the mind, unlocking its many mysteries, and helping you to understand what's going on in those millions of little gray and white cells. Tricky concepts are illustrated and explained with clarity and precision, as The Human Brain Book looks at how the brain sends messages to the rest of the body, how we think and feel, how we perform unconscious actions (for example, breathing), explores the nature of genius, asks why we behave the way we do, explains how we see and hear things, and how and why we dream. Physical and psychological disorders affecting the brain and nervous system are clearly illustrated and summarized in easy-to-understand terms.
| Author | : Peter Russell |
| Publisher | : Routledge |
| Total Pages | : 278 |
| Release | : 2013-08-21 |
| Genre | : Psychology |
| ISBN | : 1135853843 |
The best popular introduction to the human brain and how to make the most of it!
| Author | : Roger Dooley |
| Publisher | : John Wiley & Sons |
| Total Pages | : 308 |
| Release | : 2011-10-21 |
| Genre | : Business & Economics |
| ISBN | : 1118175948 |
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
| Author | : Lee W. Frederiksen |
| Publisher | : |
| Total Pages | : 172 |
| Release | : 2013-09 |
| Genre | : Business & Economics |
| ISBN | : 9780982881965 |
| Author | : Liam Drew |
| Publisher | : Penguin |
| Total Pages | : 74 |
| Release | : 2021-05-11 |
| Genre | : Juvenile Nonfiction |
| ISBN | : 0744049385 |
It's a wrinkly, spongy mass the size of a cauliflower that sits in our heads and controls everything we do! Welcome to the world of the brain... What is the brain made of? How does it work? Why do we need one at all? Discover the answers to these questions and much more in this fun, fact-packed introduction to the brain. Filled with colorful illustrations and bite-sized chunks of information, this book covers everything from the anatomy of the brain and nervous system to how information is collected and sent around the body. Other topics include how we learn, memory, thinking, emotions, animal brains, sleep, and even questions about the brain that are yet to be answered. With entertaining illustrated characters, clear diagrams, and fascinating photographs, children will love learning about their minds and this all-important organ. The Brain Book is an ideal introduction to the brain and nervous system. Perfect for budding young scientists, it is a great addition to any STEAM library.
| Author | : Sean D'Souza |
| Publisher | : |
| Total Pages | : 180 |
| Release | : 2009-08 |
| Genre | : Business & Economics |
| ISBN | : 9780473175047 |
How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.
| Author | : Mary Hoffman |
| Publisher | : Frances Lincoln Children's Books |
| Total Pages | : 41 |
| Release | : 2020-03-03 |
| Genre | : Juvenile Nonfiction |
| ISBN | : 0711241546 |
You're brain is absolutely amazing! They are responsible for absolutely every single thing we do. Every time we breath, or walk or talk or eat, it’s all because of our brilliant brains! When we feel happy or sad, when we drop something, when we run or draw - none of this would be possible without our fantastic brains. Find out how our brains work, how they control the rest of the body and how they change over time. From how they create our memories, to how they help us learn new things and what happens to them when we are asleep, great ready to uncover lots of fascinating facts about the brain. And don’t forget to look out for the friendly cat on every page, helping us learn all about our wonderful brains!
| Author | : A. David Redish |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 392 |
| Release | : 2013-08 |
| Genre | : Education |
| ISBN | : 0199891885 |
With verve and humor in an easily readable style, David Redish brings together cutting edge research in psychology, robotics, economics, neuroscience, and the new fields of neuroeconomics and computational psychiatry, to show how vulnerabilities, or "failure-modes," in the decision-making system can lead to serious dysfunctions, such as irrational behavior, addictions, problem gambling, and PTSD. Ranging widely from the surprising roles of emotion, habit, and narrative in decision-making, to the larger philosophical questions of how mind and brain are related, what makes us human, the nature of morality, free will, and the conundrum of robotics and consciousness, The Mind within the Brain offers fresh insight into one of the most complex aspects of human behavior.
