The Business of Graphic Design
| Author | : Ed Gold |
| Publisher | : |
| Total Pages | : 184 |
| Release | : 1995 |
| Genre | : Art |
| ISBN | : |
Auth: University of Baltimore, 24 designers explain their approach to business.
The Business Of Graphic Design
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Inside the Business of Graphic Design
| Author | : Catharine Fishel |
| Publisher | : Simon and Schuster |
| Total Pages | : 327 |
| Release | : 2002-09-01 |
| Genre | : Design |
| ISBN | : 1621531171 |
Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
Start Your Own Graphic Design Business
| Author | : |
| Publisher | : Entrepreneur Press |
| Total Pages | : 154 |
| Release | : 2008 |
| Genre | : Entrepreneurship |
| ISBN | : 1599181630 |
The Business Side of Creativity
| Author | : Cameron S. Foote |
| Publisher | : W. W. Norton & Company |
| Total Pages | : 444 |
| Release | : 2002 |
| Genre | : Antiques & Collectibles |
| ISBN | : 9780393730937 |
Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.
Designing Corporate Identity
| Author | : Pat Matson Knapp |
| Publisher | : Rockport Publishers |
| Total Pages | : 170 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9781564967978 |
How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.
The Graphic Designer's Guide to Creative Marketing
| Author | : Linda Cooper Bowen |
| Publisher | : John Wiley & Sons |
| Total Pages | : 224 |
| Release | : 1999-03-08 |
| Genre | : Architecture |
| ISBN | : 9780471293149 |
You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including: * Developing and implementing a marketing plan * Researching prospective clients * Creating effective marketing materials * Cold calling and follow-ups * Effective communication * Dressing for success * Resumes, cover letters, and portfolios * Proposals, bids, and contracts * Keeping good clients-account management Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.
The Graphic Designer's Business Survival Guide
| Author | : Lawrence J. Daniels |
| Publisher | : AMACOM Div American Mgmt Assn |
| Total Pages | : 241 |
| Release | : 2013 |
| Genre | : Art |
| ISBN | : 0814432417 |
Real-world business wisdom they don't teach in design school.
What is Graphic Design For?
| Author | : Alice Twemlow |
| Publisher | : Rotovision |
| Total Pages | : 264 |
| Release | : 2006 |
| Genre | : Art |
| ISBN | : |
"In the 21st century, graphic designers throughout the world are facing tough but exciting challenges: new technologies, new ways for clients to interact with customers, and an audience that is increasingly literate when it comes to design, global influences, and cultures. This book starts by exploring the issues that shape design today : sustainability, ethics, technology, theory, and developments in other fields that impact globally on local cultures. [This book] breaks the discipline down into its elements. The book examines traditional practices such as typography, signage, advertising, and book design, as well as more recent developments including VJing, games design, software design, and interactive design. There is no single ideal for how a designer should be: a designer can practice along or be part of a large group ; a designer can also write, edit, curate, take photographs, design typefaces, and be an entrepreneur. This book concludes with a showcase of the work of cutting-edge designers from many parts of the world."--Page 4 of cover.
The Big Book of Graphic Design
| Author | : Roger Walton |
| Publisher | : Harper Collins |
| Total Pages | : 340 |
| Release | : 2007-11-06 |
| Genre | : Graphic arts |
| ISBN | : 0061215244 |
This anthology features material from established and emerging major designers and is filled with hundreds of examples that are forging new graphic ground across a complete range of visual media. For ease of reference, illustrators' work is categorised as follows: Editorial: Magazines and books, Stationery: Corporate and personal, Corporate: Identity and brochures, Advertising: Editorial, billboards, and posters, Music: Record sleeves, CD covers and posters, Exhibitions: Installations and signage, Packaging, Websites. It contains a visual index for quick reference and designers' contact details.
The Psychology of Graphic Design Pricing
| Author | : Michael C Janda |
| Publisher | : Independently Published |
| Total Pages | : 208 |
| Release | : 2019-02-07 |
| Genre | : |
| ISBN | : 9781794390140 |
Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.
