The Business Of Aspiration
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| Author | : Ana Andjelic |
| Publisher | : Routledge |
| Total Pages | : 71 |
| Release | : 2020-10-26 |
| Genre | : Business & Economics |
| ISBN | : 1000201503 |
The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules. By contrast, in the aspirational economy, consumers increasingly convey status through collecting knowledge, taste, micro-communities, and influence. This new capital changes the way businesses and entire markets operate, and yet the modern aspirational economy is still an under-explored area in business and culture. The Business of Aspiration changes that. In this book, marketers will find examples, analyses and tools on how brands can successfully grow in the modern aspirational economy. The Business of Aspiration answers questions like, "what is good for my brand long-term?", "how is this business decision going to impact our culture?" or "what are the main objectives of our growth?" Marketers will learn to shift their brand narrative and competitive strategy, to create and distribute new brand symbols, and to ensure that their brand’s products and services create both monetary and social value.
| Author | : Agnes Callard |
| Publisher | : Oxford University Press |
| Total Pages | : 303 |
| Release | : 2018-03-01 |
| Genre | : Philosophy |
| ISBN | : 0190639504 |
Becoming someone is a learning process; and what we learn is the new values around which, if we succeed, our lives will come to turn. Agents transform themselves in the process of, for example, becoming parents, embarking on careers, or acquiring a passion for music or politics. How can such activity be rational, if the reason for engaging in the relevant pursuit is only available to the person one will become? How is it psychologically possible to feel the attraction of a form of concern that is not yet one's own? How can the work done to arrive at the finish line be ascribed to one who doesn't (really) know what one is doing, or why one is doing it? In Aspiration, Agnes Callard asserts that these questions belong to the theory of aspiration. Aspirants are motivated by proleptic reasons, acknowledged defective versions of the reasons they expect to eventually grasp. The psychology of such a transformation is marked by intrinsic conflict between their old point of view on value and the one they are trying to acquire. They cannot adjudicate this conflict by deliberating or choosing or deciding-rather, they resolve it by working to see the world in a new way. This work has a teleological structure: by modeling oneself on the person he or she is trying to be, the aspirant brings that person into being. Because it is open to us to engage in an activity of self-creation, we are responsible for having become the kinds of people we are.
| Author | : Greg Mills |
| Publisher | : Hurst & Company |
| Total Pages | : 358 |
| Release | : 2020 |
| Genre | : Africa |
| ISBN | : 1787384454 |
In 1960, the GDP per capita of Southeast Asian countries was nearly half of that of Africa. By 1986 the gap had closed and today the trend is reversed, with more than half of the world's poorest now living in sub Saharan Africa. Why has Asia developed while Africa lagged? The Asian Aspiration chronicles the stories of explosive growth and changing fortunes: the leaders, events and policy choices that lifted a billion people out of abject poverty within a single generation, the largest such shift in human history. The relevance of Asia's example comes as Africa is facing a population boom, which can either lead to crisis or prosperity, and as Asia is again transforming, this time out of low-cost manufacturing into hi-tech, leaving a void that is Africa's for the taking. Far from the optimistic determinism of Africa Rising, this book calls for unprecedented pragmatism in the pursuit of African success.
| Author | : Alan G. Lafley |
| Publisher | : Harvard Business Press |
| Total Pages | : 274 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 142218739X |
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
| Author | : Dilip Hiro |
| Publisher | : New Press, The |
| Total Pages | : 401 |
| Release | : 2015-10-06 |
| Genre | : History |
| ISBN | : 1620971410 |
Nearly four decades ago, Dilip Hiro's Inside India Today, banned by Indira Gandhi's government, was acclaimed by The Guardian as simply “the best book on India.” Now Hiro returns to his native country to chronicle the impact of the dramatic economic liberalization that began in 1991, which ushered India into the era of globalization. Hiro describes how India has been reengineered not only in its economy but also in its politics and cultural mores. Places such as Gurgaon and Noida on the outskirts of Delhi have been transformed from nondescript towns into forests of expensive high-rise residential and commercial properties. Businessmen in Bollywood movies, once portrayed as villains, are now often the heroes. The marginal, right-wing Hindu militants of the past now rule the nominally secular nation, with Prime Minister Narendra Modi as their avatar, one whose electoral victory was funded by big business. Hiro provides a gripping account of the role played by Indians who have settled in the United States and Britain since 1991 in boosting India's GDP. But he also highlights the negatives: the exponential growth in sleaze in the public and private sectors, the impoverishment of farmers, and the rise in urban slums. A masterful panorama, The Age of Aspiration covers the whole social spectrum of Indians at home and abroad.
| Author | : Mary Kay Plantes |
| Publisher | : Greenleaf Book Group |
| Total Pages | : 258 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 1929774737 |
Commoditisation is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers. "Beyond Price" will teach readers how to innovate their business models to escape the gravity of commoditisation and price-driven competition. Business leaders will find immediate value in this systematic guide to transforming a company from one-of-many to one-of-a-kind, a company whose offerings competitors will find hard to copy and customers will feel excited to discover. A strategically differentiated business model, executed effectively, will create: Customers willing to pay a premium for a product; Long-term relationships with customers and suppliers; A collaborative environment focused on shared goals of where and how to win business; Faster decisions about how and when to pursue opportunities; Better resource leveraging through clear direction and focus. A well-defined roadmap to building a thriving business, "Beyond Price" identifies and integrates all the areas of change, beyond strategy, leaders must address to break out of and stay out of commodity competition.
| Author | : Ved Arya, Dhruvi Shah |
| Publisher | : Notion Press |
| Total Pages | : 73 |
| Release | : 2020-12-15 |
| Genre | : Biography & Autobiography |
| ISBN | : 1636695698 |
The Book of Aspiration is a collection of memoirs of ten carefully selected social leaders. Apoorva Oza, Farhad Merchant, Geeta Goel, Noorjehan Safia Niaz, Pankaj Ballabh, Pavithra YS, Rajeshwari Narendran, Ravi Sreedharan, Suresh Reddy and Vivek Prakash had the passion to do something meaningful in their lives. In their autobiographical accounts, they mention influence of their parents, friends and spouses, and effects of various forces beyond their control, fortuitous coincidences, mentors, etc. Yet, reaching where they have reached is a result of several conscious choices they made on the way. Their stories will inspire young Indians to do something about their surroundings and guide them in creating a future they desire for themselves.
| Author | : Edward F. Fischer |
| Publisher | : Stanford University Press |
| Total Pages | : 278 |
| Release | : 2014-10-01 |
| Genre | : Social Science |
| ISBN | : 0804792615 |
What could middle-class German supermarket shoppers buying eggs and impoverished coffee farmers in Guatemala possibly have in common? Both groups use the market in pursuit of the "good life." But what exactly is the good life? How do we define wellbeing beyond material standards of living? While we all may want to live the good life, we differ widely on just what that entails. In The Good Life, Edward Fischer examines wellbeing in very different cultural contexts to uncover shared notions of the good life and how best to achieve it. With fascinating on-the-ground narratives of Germans' choices regarding the purchase of eggs and cars, and Guatemalans' trade in coffee and cocaine, Fischer presents a richly layered understanding of how aspiration, opportunity, dignity, and purpose comprise the good life.
| Author | : Ed Mayo |
| Publisher | : Routledge |
| Total Pages | : 86 |
| Release | : 2017-09-08 |
| Genre | : Business & Economics |
| ISBN | : 1351283820 |
What matters to us? One way of answering that question is through the lens of values, which have a powerful influence on our attitudes and behaviours. Yet it can be difficult for businesses to realize the true potential of values, which is to engage staff, customers and suppliers in an emotional way that touches on their own core motivations. Drawing on a range of case studies worldwide, including “profit with purpose” businesses such as co-operatives, this short guide reveals how to make a success of values. By unpacking what we mean by values and ethics, and setting out a series of practical approaches, Ed Mayo presents how values can become a natural part of commercial life. This book identifies both the pitfalls and the potential of bringing values into the heart of an organization, from a bank that responds to an ethical crisis to a fast-growing worker co-operative founded on the values of equality. The values that guide your business are not necessarily the ones that are written down, or that you would expect. There is no one right or wrong set of values, but there is power and potential in making the most of the values that are right for the business you are in. By reading Values: How to Bring Values to Life in Your Business, you will find out more about the business that you are, and the business that you could be.
| Author | : Kristian Livolsi |
| Publisher | : Peritia Press |
| Total Pages | : 176 |
| Release | : 2019-11-28 |
| Genre | : Business & Economics |
| ISBN | : 0648666700 |
"Succinct, educational and inspiring, a must-read for those looking to grow." The Hon Bob Baldwin Stuck? Frustrated? Frightened? You know your business, you know your customers, but do you know how to grow? Your skills and talents have got you a long way. You have a loyal customer base and a good reputation. Even so, running a business brings all kinds of challenges, and you recognise that in order to move forward and grow you need to develop your skillset - and your mindset - so that you can avoid pitfalls and overcome the difficulties that present themselves on your road to successful business growth. From understanding leadership and culture through to developing a clearer picture of how your business’s finances operate, An Introduction to a Business Growth Mindset asks the questions that will get you thinking about what you need to focus on in order to take your business to the next level. With over twenty years’ experience as an entrepreneur and business owner, Kristian Livolsi has been involved with 76 companies, advised more than 500 businesses, and consulted in 18 countries. With dramatic career highs and lows, Kristian’s knowledge of what you need to succeed in business is forged from extensive experience – of both resounding success and catastrophic failure. Drawing on the lessons that he has learned, Kristian presents a straight-talking, no-nonsense guide to creating the business growth mindset that will give you the confidence and skills to take your business to new heights. “With this introductory book, Kristian Livolsi has captured all the key challenges facing entrepreneurs who want to grow their business, and better yet it gives the reader the tools to develop solutions. Succinct and easy to digest, this is a must-read for any new entrepreneur navigating the often-treacherous path of growth.” -- Elaine Stead, South Australian Venture Fund Manager, Director and Venture Capitalist “Kristian’s business growth strategies have been honed at the coal face and on the job so they’re not just theories, they’ve been tested. Founders will no doubt get some great ideas about growing their business from this book.” - Renee Hakendorf, Innovation Hub Manager, ThincLab, University of Adelaide “It is no surprise that Kristian would pen his thoughts on leadership, growth and aspiration. The young man I met in 2005 was always determined to lead from the front and by example. He is living testimony to his personal creed so well reflected in this book. The book is succinct, educational and inspiring, a must-read for those looking to grow.” The Hon Bob Baldwin
