The Business Of Advertising Rle Advertising
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The Business of Advertising (RLE Advertising)
Author | : Clarence Moran |
Publisher | : Routledge |
Total Pages | : 228 |
Release | : 2013-05-02 |
Genre | : Business & Economics |
ISBN | : 1136669930 |
The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905.
The Economics of Advertising (RLE Advertising)
Author | : Frederic Wilfred Taylor |
Publisher | : Routledge |
Total Pages | : 154 |
Release | : 2013-05-02 |
Genre | : Business & Economics |
ISBN | : 1136670491 |
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.
The Advertising Agency (RLE Marketing)
Author | : Floyd Y. Keeler |
Publisher | : Routledge |
Total Pages | : 319 |
Release | : 2014-09-19 |
Genre | : Business & Economics |
ISBN | : 1317638565 |
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
Commercial Advertising (RLE Advertising)
Author | : Thomas Russell |
Publisher | : Routledge |
Total Pages | : 205 |
Release | : 2013-06-26 |
Genre | : Business & Economics |
ISBN | : 1136668810 |
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.
Outdoor Advertising (RLE Advertising)
Author | : Richard Nelson |
Publisher | : Routledge |
Total Pages | : 183 |
Release | : 2013-05-02 |
Genre | : Business & Economics |
ISBN | : 113666937X |
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site. From there the industry has grown apace, and Outdoor Advertising makes sense of these changes by looking at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as looking at specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story. First published in 1953.
Masters of Advertising Copy (RLE Marketing)
Author | : J. George Frederick |
Publisher | : Routledge |
Total Pages | : 358 |
Release | : 2020-03-27 |
Genre | : Business & Economics |
ISBN | : 1000082954 |
This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
Advertising A New Approach (RLE Advertising)
Author | : Walter Taplin |
Publisher | : Routledge |
Total Pages | : 163 |
Release | : 2013-06-26 |
Genre | : Business & Economics |
ISBN | : 113666629X |
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day. First published in 1960.
Planning Advertisements (RLE Advertising)
Author | : Gilbert Russell |
Publisher | : Routledge |
Total Pages | : 205 |
Release | : 2013-05-02 |
Genre | : Business & Economics |
ISBN | : 1136669582 |
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings. First published in 1935.
The Early Advertising Scene
Author | : Harden Bryant Leachman |
Publisher | : Routledge Library Editions: Marketing |
Total Pages | : 256 |
Release | : 2015-12-18 |
Genre | : Advertising |
ISBN | : 9781138989092 |
Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.