The Business and Practice of Coaching: Finding Your Niche, Making Money, & Attracting Ideal Clients

The Business and Practice of Coaching: Finding Your Niche, Making Money, & Attracting Ideal Clients
Author: Wendy Allen
Publisher: W. W. Norton & Company
Total Pages: 311
Release: 2005-09-17
Genre: Business & Economics
ISBN: 0393709833

Building a thriving coaching business is a challenge. An estimated 30,000 coaches have entered the coaching profession during the past five years. Unfortunately, the majority report they are unable to earn a living wage from their coaching services. Competition is high, and the knowledge of how to succeed in the business is often lacking. To survive today, coaches must match their enthusiasm with strong business and marketing expertise. Lynn Grodzki and Wendy Allen are veteran business coaches who understand how to strategically approach the business and the practice of coaching as well as how to mentor new coaches entering the profession. The Business and Practice of Coaching is the first text to combine a coaching approach (step-by-step exercises, direct suggestions, insider's tips, and motivational plans) with solid business information and ideas in order to give new and experienced coaches exactly what they need to prosper in the competitive business of coaching. Grodzki and Allen help coaches succeed by giving them the right information, showing them how to develop an entrepreneurial mind-set, and demonstrating how to customize a business plan that can spell the difference between accomplishment and collapse. Grodzki and Allen gives each reader the ability to: * Build a coaching business that has relevance to the larger community around it and be aligned with the new realities of the coaching profession. * Refine your coaching skill set to incorporate the five coaching competencies that signal to the public that you are a masterful coach. * Define your innate coaching specialty and target a profitable niche market so you can make a bigger impact as a coach. * Implement the eight best marketing strategies to attract coaching clients (and know the marketing ideas that coaches do best to avoid). * Set and raise your fees the right way, develop multiple streams of coaching income, and build a six-figure business that you can own and sell. * Institute risk management policies that ensure your practice is legally safe, ethically sound, and trouble free. Covering all of the territory from positioning your coaching business, differentiating it from the competition, acquiring basic entrepreneurial skills, and learning from profiles of master coaches The Business and Practice of Coaching offers a wealth of information and accessible, yet expert guidance. Readers will discover how to take advantage of current trends and avoid distracting hype within the quickly changing coaching profession so that the coaching business they build today will be viable tomorrow.

Therapy with a Coaching Edge: Partnership, Action, and Possibility in Every Session

Therapy with a Coaching Edge: Partnership, Action, and Possibility in Every Session
Author: Lynn Grodzki
Publisher: W. W. Norton & Company
Total Pages: 248
Release: 2018-05-22
Genre: Psychology
ISBN: 0393712486

Bringing “coaching skills” to a therapy practice and clients. In Therapy with a Coaching Edge, professional practice guru Lynn Grodzki offers a new, paradigm-changing therapy model—adding the leverage and action of a coaching approach to the wisdom and goals of psychotherapy. This book presents a set of powerful coaching strategies that have been adapted and designed specifically for therapy—to provide more reach and range for therapists and counselors while not requiring a wholesale abandonment of therapeutic principles. Using this model, therapists at all levels of experience can promote behavioral change without insisting on homework or rigid protocols. Clients can spot results in each and every therapy session. Resistance to treatment often softens and client retention improves. Grodzki gives new and veteran clinicians the skills to not only improve client outcomes, but also energize themselves as practitioners. Therapists feel empowered as they learn to ask compelling questions that generate "ah-ha" moments. They help clients go beyond a discussion of symptoms to explore topics of core values. They show clients how to make decisions based on both necessity and a vision of a better future. The model provides readers with just-in-time learning, to identify a skill when it is needed an then immediately apply the steps in a session. Grodzki, an expert psychotherapist and master certified coach, has proven herself to be a trusted voice for therapists through her writing and workshops; she makes the steps to using a coaching approach understandable by offering lively case examples, "your turn" exercises, and sample scripts to give her readers the confidence and context to move forward.

Niche Marketing for Coaches

Niche Marketing for Coaches
Author: Hannah McNamara
Publisher: Thorogood Publishing
Total Pages: 266
Release: 2007
Genre: Business & Economics
ISBN: 1854184830

Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice. Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice. As you read through the pages, you'll discover how to: * Identify your own, personal niche * Use the marketing techniques which work best for coaches * Anticipate your prospective clients' wants and needs * Work with coaching tools and models when planning your marketing strategy * Set your coaching rates and put packages together * Win business from individuals, sole traders, and large organizations * Write press releases, brochures, websites, sales letters and much, much more

Christian Coaching, Second Edition

Christian Coaching, Second Edition
Author: Gary Collins
Publisher: Tyndale House
Total Pages: 302
Release: 2014-02-27
Genre: Religion
ISBN: 1615215255

Do you long to make a difference in the lives of others? Every day, companies, churches, families, and individuals turn to coaches for help in navigating life’s transitions. A widely used and respected resource for leaders, pastors, and counselors, Christian Coaching will equip you with the tools to help people overcome obstacles and turn their potential into reality. Now updated and expanded, this groundbreaking guide presents a unique biblically based coaching model, designed to help you: Develop and refine your active listening skills Connect with people on a meaningful level Clarify a vision and defining steps to put it into practice Guide someone through obstacles and life transitions Coach people in a variety of career, marriage, family, and church situations Empower people to establish healthy boundaries with friends, family, and work And much more Now with interactive forms and questionnaires for you and your clients, this comprehensive guide may be the most helpful and entertaining book on coaching you’ll read. “Dr. Gary Collins takes all the vital elements of coaching and brings them together into one valuable resource. This book is essential for anyone—not just Christians—who wants to make a difference in the lives of others.” —Ken Blanchard, coauthor of The One Minute Manager and Lead Like Jesus

A Generous Presence

A Generous Presence
Author: Rochelle Melander
Publisher: Rowman & Littlefield
Total Pages: 385
Release: 2006-08-28
Genre: Religion
ISBN: 156699456X

A Generous Presence is a collection of story-driven essays about the philosophy, tools, and work of coaching that is designed to support all spiritual leaders in deepening and enriching their personal and professional relationships. By practicing the coaching tools Rochelle Melander offers, spiritual leaders will be better equipped to guide those they work with toward accepting the past, creating a life vision, and setting goals for the future. Additionally, the tools provided in this book will help leaders understand themselves and enable them to strengthen their definitions for healthy living, raise their awareness about their own life and relationship skills, and improve their skills in relating to individuals and groups.

Essential Life Coaching Skills

Essential Life Coaching Skills
Author: Angela Dunbar
Publisher: Routledge
Total Pages: 271
Release: 2009-09-10
Genre: Psychology
ISBN: 1135266921

Essential Life Coaching Skills provides a comprehensive guide to the complete range and depth of skills required to succeed as a life coach. Angela Dunbar uses theoretical background alongside practical examples to provide a clear understanding of what makes a successful life coach. This book focuses on seven essential skill sets that are necessary for effective life coaching, with each chapter giving specific examples of how these skills are used in life coaching, and how they can be developed and improved. The book also includes a comprehensive, current overview of life coaching processes, practices and issues, from both the coach and client perspectives. Essential Life Coaching Skills will be ideal reading for new and existing life coaches who wish to find ways to enhance their competence and ability. It will also be of use to therapists and counsellors looking to expand into coaching.

Essential Life Caoching Skills

Essential Life Caoching Skills
Author: Angela Dunbar
Publisher: Routledge
Total Pages: 212
Release: 2009-09-10
Genre: Business & Economics
ISBN: 113526693X

This book provides a comprehensive guide to the complete range and depth of skills required to succeed as a life coach. It will be ideal reading for new and existing life coaches who wish to find ways to enhance their competence and ability.

An Introduction to Human Operations Psychotherapy

An Introduction to Human Operations Psychotherapy
Author: Steve Davidson
Publisher: Rowman & Littlefield
Total Pages: 243
Release: 2017-08-08
Genre: Psychology
ISBN: 1442256648

In this book, Steve Davidson offers an innovative approach to psychotherapy and to personal development that builds upon operations theory and the idea that by methodically building operational competence, by identifying needs and wants, and then taking necessary action, we have a better opportunity to find happiness and personal fulfillment. Outlining human operations theory in a clear and concise framework, Davidson explores the fundamental components of personality and how the process of psychotherapy can become the process of helping people develop their personalities. Later chapters offer practical applications to working with a range of patients, including those suffering from anxiety, depression, and addiction. Provocative and insightful, An Introduction to Human Operations Psychotherapy is a valuable resource for mental health and human service professionals, including those in administration and coaching positions and as well as students and those in training.

Attracting Perfect Customers

Attracting Perfect Customers
Author: Stacey Hall
Publisher: Berrett-Koehler Publishers
Total Pages: 234
Release: 2001-10-15
Genre: Business & Economics
ISBN: 1609940377

“A step-by-step approach to increasing your happiness, as well as your profitability and success in business . . . A very provocative concept.” —Gerry Myers, author of Targeting the New Professional Woman Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones—even customers who are ultimately more trouble than they’re worth. Attracting Perfect Customers invites readers to move beyond the notions that “business is war” and winning market share means “beating” the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that war-like marketing techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization—the kind of customers it is a pleasure to serve. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customers will take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.

Brave Thinking

Brave Thinking
Author: Mary Morrissey
Publisher: Waterside Pub
Total Pages: 192
Release: 2015-01-20
Genre: Self-Help
ISBN: 9781939116741

BRAVE THINKING is the culmination of more than 40 years of study, and 30 years of teaching this technology of transformation. People struggle with relationships. They struggle with money. They struggle with health. I’ve been coaching first as a minister, then for the last decade as a trainer outside the church world. But teaching, studying, and working in this laboratory called life. I’ve been both a student, and I’ve been a trainer in this laboratory, helping people unlock what it is they would love to have, be, do, give in their life. And helping them understand their capacity to do this. To use brave thinking and tap into the field of infinite possibility, potentiality, and work with a particular dream vision for their lives, so they can begin to see the pattern. Because once you see the pattern of how thoughts become things and how you can take what looks like very little and translate it into something much more – it’s as different as moving from simple addition to squaring in math. When you are working with simple addition, the only way to get to 25 is you must amass 25 ones. When you learn to multiply you find that you only need two 5’s to get to that same result. It takes way less effort and you have way more results. And when you move up the ladder of awareness a little bit further, you see you only need one 5. Brave Thinking will help people recognize that they have everything they need to live a life they love living, and a life that really has meaning and purpose and substance and significance. And I know how to do that. I know how to help them. BRAVE THINKING provides the code to a very different kind of thinking. Either one opens the doors to a potential that is something we are in love with, or something we fear. The purpose of this book is to provide very concrete direct clear simple understandings. Such as the world was flat or other kinds of commonplace thinking and help them recognize how much of that has governed their lives or the lives of people they know. It will show examples of people who dared to think beyond the boundaries of ordinary thinking and who dared to learn a new system of thinking. Rather than being condition based in a way of living life, they began to live a life that is vision-driven. And they came from a vision rather than living from circumstance. Most people think that when the circumstances change, ¡§then I can make a new decision, “then I can have something” “then I can be something,” “then I can do something.” What if it’s just the opposite? When you watch your television, and there are other common examples we’ll use, when you turn on a TV, the picture you are seeing comes from the frequency that your tuner is tuned to. And when you go to a movie theater, the dancing images on the screen are simply reflections of the light passing through the film that’s held before the projector.