The Bubble Of Confirmation Bias
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| Author | : Alex Acks |
| Publisher | : Enslow Publishing, LLC |
| Total Pages | : 80 |
| Release | : 2018-12-15 |
| Genre | : Young Adult Nonfiction |
| ISBN | : 1978504489 |
Confirmation bias is the tendency of people to interpret, remember, and specifically seek out information that confirms beliefs they already have. It's part of how the human brain works. Being aware of its existence and how it can creep into your life is the best defense. A growing feeder of confirmation bias in the modern world is the internet, particularly social media, where it's easy to surround yourself with a "bubble" of like-minded people. In this text we will explore the ways that the social media bubble encourages confirmation bias, and how to combat it.
| Author | : Alex Acks |
| Publisher | : Enslow Publishing, LLC |
| Total Pages | : 82 |
| Release | : 2018-12-15 |
| Genre | : Young Adult Nonfiction |
| ISBN | : 1978505663 |
Confirmation bias is the tendency of people to interpret, remember, and specifically seek out information that confirms beliefs they already have. It's part of how the human brain works. Being aware of its existence and how it can creep into your life is the best defense. A growing feeder of confirmation bias in the modern world is the internet, particularly social media, where it's easy to surround yourself with a "bubble" of like-minded people. In this text we will explore the ways that the social media bubble encourages confirmation bias, and how to combat it.
| Author | : Jennifer L. Clinehens |
| Publisher | : Jennifer L. Clinehens |
| Total Pages | : 219 |
| Release | : 2020-06-16 |
| Genre | : Business & Economics |
| ISBN | : |
What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com
| Author | : Pragya Agarwal |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 449 |
| Release | : 2020-04-02 |
| Genre | : Social Science |
| ISBN | : 147297137X |
'Passionate and urgent.' Guardian, Book of the Week 'A must-read for all.' Stylist, best new books for 2020 'Cogently argued and intensely persuasive. Groundbreaking Work.' Waterstones, best new books of April 'Impressive and much-needed.' Financial Times, Best Business Books April to June 'Admirably detailed.' Prospect Magazine 'Practical, useful, readable and essential for the times we are living in.' Nikesh Shukla 'An eye-opening book that I hope will be widely read.' Angela Saini 'If you think you don't need to read this book, you really need to read this book.' Jane Garvey 'An eye-opening book looking at unconscious bias. Meticulously researched and well written. It will make you think hard about the judgements you make. An essential read for our times.' Kavita Puri, BBC Journalist and author For the first time, behavioural and data scientist, activist and writer Dr Pragya Agarwal unravels the way our implicit or 'unintentional' biases affect the way we communicate and perceive the world, how they affect our decision-making, and how they reinforce and perpetuate systemic and structural inequalities. Sway is a thoroughly researched and comprehensive look at unconscious bias and how it impacts day-to-day life, from job interviews to romantic relationships to saving for retirement. It covers a huge number of sensitive topics - sexism, racism, ageism, homophobia, colourism - with tact, and combines statistics with stories to paint a fuller picture and enhance understanding. Throughout, Pragya clearly delineates theories with a solid grounding in science, answering questions such as: do our roots for prejudice lie in our evolutionary past? What happens in our brains when we are biased? How has bias affected technology? If we don't know about it, are we really responsible for it? At a time when partisan political ideologies are taking centre stage, and we struggle to make sense of who we are and who we want to be, it is crucial that we understand why we act the way we do. This book will enables us to open our eyes to our own biases in a scientific and non-judgmental way.
| Author | : B. J. Burchell |
| Publisher | : |
| Total Pages | : |
| Release | : 1986 |
| Genre | : |
| ISBN | : |
| Author | : David McRaney |
| Publisher | : Penguin |
| Total Pages | : 288 |
| Release | : 2013-07-30 |
| Genre | : Self-Help |
| ISBN | : 1101621788 |
The author of the bestselling You Are Not So Smart shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brains David McRaney’s first book, You Are Not So Smart, evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon. Like You Are Not So Smart, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including: The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us) Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”) Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality) McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come.
| Author | : Shane Parrish |
| Publisher | : Penguin |
| Total Pages | : 209 |
| Release | : 2024-10-15 |
| Genre | : Business & Economics |
| ISBN | : 0593719972 |
Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
| Author | : Daniel Chandler |
| Publisher | : Oxford University Press |
| Total Pages | : 257 |
| Release | : 2016-03-03 |
| Genre | : Computers |
| ISBN | : 0192518526 |
This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. From the authors of the popular Dictionary of Media and Communication, Daniel Chandler and Rod Munday, comes a title that complements and supplements their previous dictionary, and that will be of great use to social media marketing specialists, bloggers, and to any general internet user.
| Author | : Bailey Perkins |
| Publisher | : |
| Total Pages | : 0 |
| Release | : |
| Genre | : |
| ISBN | : 9781489187475 |
| Author | : Judith Soto |
| Publisher | : Emereo Publishing |
| Total Pages | : 210 |
| Release | : 2014-10-09 |
| Genre | : Reference |
| ISBN | : 9781488853784 |
Break out of the Confirmation bias mold. There has never been a Confirmation bias Guide like this. It contains 120 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about Confirmation bias. A quick look inside of some of the subjects covered: Belief perseverance - Biased interpretation, Inductive reasoning - Biases, Informational listening - Potential Hindrances, Fraud in parapsychology - Questionable validity of parapsychology research, Freethought, Group-think, Decision-making - Cognitive and personal biases, Reid technique - Process, Pseudoarcheology - Description, List of cognitive biases, Network theory in risk assessment, List of statistics articles - C, Clairvoyant - Scientific reception, List of biases in judgment and decision making, Social psychology - Social cognition, Attitude polarization, Index of psychology articles - C, Pseudoscientific, Thematic Apperception Test - Procedure, Woozle effect - Origin of the term, definition of the effect, and related notions, Peter Cathcart Wason, Intuition (MBTI) - Reliability, Confirmation bias - Informal observation, Sanjay Gupta - Michael Moore dispute, John Stuart Mill, Psychokinesis - Explanations in terms of bias, Birth order - Personality, Epistemic closure - Epistemic closure in U.S. political discussion, Social psychology (psychology) - Social cognition, Naive realism (psychology), Momentum investing, Decision maker - Cognitive and personal biases, Parapsychology - Evaluation, Astral projection - Scientific reception, Experimental techniques - Avoiding false positives, and much more...
