The British Code Of Sales Promotion Practice
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Author | : Roddy Mullin |
Publisher | : Kogan Page Publishers |
Total Pages | : 320 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 0749450215 |
Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Author | : Julian Cummins |
Publisher | : Kogan Page Publishers |
Total Pages | : 282 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9780749438647 |
This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and keep existing ones buying. This book amounts to a DIY sales promotion kit.
Author | : Dennis Campbell |
Publisher | : Kluwer Law International B.V. |
Total Pages | : 438 |
Release | : 1997-09-17 |
Genre | : Law |
ISBN | : 9041107215 |
The use of unfair trading practices constitutes a breach of the law against unfair competition. The principle of freedom of competition is vital to any market. Without it, there exists no protection against large companies' obtaining monopolies and then ruthlessly exercising market dominance. The ability of other companies to freely compete with such entities is necessary to protect consumers from, for example, highly inflated prices. On the other hand, the right to compete must be tempered to avoid abuse by traders using unscrupulous methods to sell products or services. Such misuse also threatens to impede the businesses of others and breach the principle of fair competition. This subject is particularly relevant in today's society, where competition plays such an important role and new technologies, such as the Internet, provide more and more room for competition. This special volume of the Comparative Law Yearbook of International Business addresses this important, controversial subject. It gives a country-by-country account of the provisions and procedures laid down in various jurisdictions worldwide. Each contribution is provided by a leading practitioner in the area of competition law. As a result, Unfair Trading Practices is a useful tool for anyone having to deal with unfair acts in the course of trading.
Author | : David Jobber |
Publisher | : Pearson UK |
Total Pages | : 703 |
Release | : 2019 |
Genre | : Electronic books |
ISBN | : 1292205075 |
This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
Author | : John Macleod |
Publisher | : Routledge |
Total Pages | : 1602 |
Release | : 2009-06-02 |
Genre | : Law |
ISBN | : 1135241864 |
Fully updated and revised, this comprehensive and informative textbook provides readers with an overview of current consumer sales law and equips them with a view of how this fast-changing subject has, and will continue to develop through the inclusion of new reform proposals. This book analyzes the interaction of consumer sales law with politics, the appeal of consumer protection to politicians and the influence of the European Union and the EU Directives. It also discusses the removal of consumer sales law from its traditional realm of legal professionals to consumer and debt advisors and public officials with the power to seek injunctions to protect consumers. In addition to this, it: fully integrates both the Unfair Commercial Practices Directive 2005 and the Consumer Credit Act 2006 into the basic 1974 Act explains how the sale of Goods Act 1979 has been modified by the 1999 Directive combines the public protection of consumers under the Enterprise Act 2002 (e.g. Office of Fair Trading) is supplemented by comprehensive e-updates on its Companion Website, keeping the content current between editions. Written by an author with forty years experience of teaching sales and finance law to undergraduates, this textbook is an essential tool for all undergraduates studying commercial and consumer sales law.
Author | : Jessica Borge |
Publisher | : McGill-Queen's Press - MQUP |
Total Pages | : 296 |
Release | : 2020-09-23 |
Genre | : Business & Economics |
ISBN | : 0228004268 |
From humble beginnings wholesaling at a small tobacconist-hairdresser shop in 1915, the London Rubber Company rapidly became the UK's biggest postwar producer and exporter of disposable rubber condoms. A first-mover and innovator, the company's continuous product development and strong brands (including Durex) allowed it to dominate supply to the retail trade and family planning clinics, leading it to intercede in the burgeoning women's market. When oral contraceptives came along, however, the company was caught in a bind between defending condoms against the pill and claiming a segment of the new birth control market for itself. In this first major study on the company, Jessica Borge shows how, despite the "unmentionable" status of condoms that inhibited advertising in the early twentieth century, aggressive business practices were successfully deployed to protect the monopoly and squash competition. Through close, evidence-based examination of LRC's first fifty years, encompassing its most challenging decades, the 1950s and 1960s, as well as an overview of later years including the AIDS crisis, Borge argues that the story of the modern disposable condom in Britain is really the story of the London Rubber Company, the circumstances that befell it, the struggles that beset it, the causes that opposed it, and the opportunities it created for itself. LRC's historic intervention in and contribution to female contraceptive practices sits uneasily with existing narratives centred on women's control of reproduction, but the time has come, Borge argues, for the condom to find its way back to the centre of these debates. Protective Practices thereby re-examines a key transitional moment in social and cultural history through the lens of this unusual case study.
Author | : David Campbell |
Publisher | : Routledge |
Total Pages | : 443 |
Release | : 2012-07-23 |
Genre | : Law |
ISBN | : 1135345333 |
The authors argue for constitutional reform which would facilitate British citizens' effective participation in the making of the decisions that set the basic pattern of their collective life. They assert that this failure of the British Constitution is unacceptable.
Author | : Dennis Lock |
Publisher | : Gower Publishing, Ltd. |
Total Pages | : 1308 |
Release | : 1998 |
Genre | : Business & Economics |
ISBN | : 9780566079382 |
The Gower Handbook of Management is widely regarded as a manager's bible: an authoritative, gimmick-free and practical guide to best practice in management. By covering the broadest possible range of subjects, it replicates in book form a forum in which managers can meet experts from a range of professional disciplines. This edition features 36 completely new chapters, 65 expert contributors - many of them practising managers and many of them new to this edition. All of the contributors are recognized authorities in their field.
Author | : Charles Medawar |
Publisher | : Springer |
Total Pages | : 162 |
Release | : 1978-09-06 |
Genre | : Business & Economics |
ISBN | : 1349159085 |
Author | : Ardi Kolah |
Publisher | : Routledge |
Total Pages | : 444 |
Release | : 2012-06-25 |
Genre | : Business & Economics |
ISBN | : 1136405356 |
'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job: * 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context * 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site * 'Insight' offers background information, providing a broader practical or commercial context for a legal topic * 'Checklist' at end of each chapter itemises the key issues to bear in mind Essential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.