The Brand You 50 (Reinventing Work)

The Brand You 50 (Reinventing Work)
Author: Tom Peters
Publisher: Knopf
Total Pages: 252
Release: 1999-12-15
Genre: Business & Economics
ISBN: 037541097X

Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You. Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You. In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You. See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.

BrandingPays

BrandingPays
Author: Karen Kang
Publisher: Branding Pays Media
Total Pages: 208
Release: 2013-02
Genre:
ISBN: 9780988437524

Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand.

Reinvent Yourself

Reinvent Yourself
Author: James Altucher
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2017-01-03
Genre: Conduct of life
ISBN: 9781541137134

The author reinvented his career using the techniques shared in this work. What you are holding in your hand, the concepts and anecdotes, is what he used to find his way through the chaos of change and onto the path of new opportunity and success. It's the book he wish he'd had in his hands twenty years ago. He's hoping it will help you.

(Re)inventing the Brand

(Re)inventing the Brand
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
Total Pages: 248
Release: 2001
Genre: Business & Economics
ISBN: 9780749435936

Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.

Brave New Work

Brave New Work
Author: Aaron Dignan
Publisher: Penguin
Total Pages: 306
Release: 2019-02-19
Genre: Business & Economics
ISBN: 0525536213

“This is the management book of the year. Clear, powerful and urgent, it's a must read for anyone who cares about where they work and how they work.” —Seth Godin, author of This is Marketing “This book is a breath of fresh air. Read it now, and make sure your boss does too.” —Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg When fast-scaling startups and global organizations get stuck, they call Aaron Dignan. In this book, he reveals his proven approach for eliminating red tape, dissolving bureaucracy, and doing the best work of your life. He’s found that nearly everyone, from Wall Street to Silicon Valley, points to the same frustrations: lack of trust, bottlenecks in decision making, siloed functions and teams, meeting and email overload, tiresome budgeting, short-term thinking, and more. Is there any hope for a solution? Haven’t countless business gurus promised the answer, yet changed almost nothing about the way we work? That’s because we fail to recognize that organizations aren’t machines to be predicted and controlled. They’re complex human systems full of potential waiting to be released. Dignan says you can’t fix a team, department, or organization by tinkering around the edges. Over the years, he has helped his clients completely reinvent their operating systems—the fundamental principles and practices that shape their culture—with extraordinary success. Imagine a bank that abandoned traditional budgeting, only to outperform its competition for decades. An appliance manufacturer that divided itself into 2,000 autonomous teams, resulting not in chaos but rapid growth. A healthcare provider with an HQ of just 50 people supporting over 14,000 people in the field—that is named the “best place to work” year after year. And even a team that saved $3 million per year by cancelling one monthly meeting. Their stories may sound improbable, but in Brave New Work you’ll learn exactly how they and other organizations are inventing a smarter, healthier, and more effective way to work. Not through top down mandates, but through a groundswell of autonomy, trust, and transparency. Whether you lead a team of ten or ten thousand, improving your operating system is the single most powerful thing you can do. The only question is, are you ready?

Reinventing You, With a New Preface

Reinventing You, With a New Preface
Author: Dorie Clark
Publisher: Harvard Business Press
Total Pages: 234
Release: 2017-09-12
Genre: Business & Economics
ISBN: 1633693899

Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, Reinventing You, now in paperback with a new preface, provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make. Branding expert Dorie Clark mixes personal stories with engaging interviews and examples from Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others to show you how to think big about your professional goals, take control of your career, and finally live the life you want.

Business Model You

Business Model You
Author: Timothy Clark
Publisher: John Wiley & Sons
Total Pages: 259
Release: 2012-03-12
Genre: Business & Economics
ISBN: 1118225996

A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.

Women and Transition

Women and Transition
Author: Linda Rossetti
Publisher: Springer
Total Pages: 181
Release: 2015-11-05
Genre: Business & Economics
ISBN: 1137476559

In a recent study, ninety percent of women stated that they 'expect to transition' within the next five years. Rather than be frustrated, Rosetti argues that with thought and some elbow grease, transition is not only healthy but rewarding. Women and Transition is a step-by-step how-to guide that every woman can learn from.

Comeback Careers

Comeback Careers
Author: Mika Brzezinski
Publisher: Legacy Lit
Total Pages: 231
Release: 2020-01-14
Genre: Business & Economics
ISBN: 1602865892

STRONG, WISER, BETTER An Essential Guide for Reentering, Reinventing, or Rebooting Your Career at Any Age So many women hit their 40s or 50s and realize: it's time for a career change. Maybe you're yearning to try something new, or you're sensing that layoffs are coming and you need a backup plan. Perhaps you paused, or downsized your career to raise children, and you're ready to rejoin the workforce. How do you reboot, relaunch, return to, or reinvent a career at age 40? Or 50? Or 60? And how can you create a career and life that will provide you with purpose and financial security for years to come? In Comeback Careers, New York Times bestselling author and co-host of MSNBC's Morning Joe Mika Brzezinski and her sister-in-law Ginny Brzezinski have teamed up toshow you that career reinvention is possibleat any age. You have the skills, experience,and maturity; it's time to own them. For thisbook, Mika and Ginny interviewed dozens ofcareer-changers working in a variety of fields,from finance to academics to the arts. Theyshare successful relaunchers' secrets to overcomingobstacles, both internal and external, andtheir step-by-step processes and candid advice.They also reveal key strategies from top jobcoaches, résumé-writers, and LinkedIn experts,tailored to the special challenges of mid-careerjobseekers. It's time to rewrite the narrative. You are stronger, wiser, and better at the midpoint, and Comeback Careers is a roadmap to your career reinvention and fulfillment.

Pivot

Pivot
Author: Jenny Blake
Publisher: Penguin
Total Pages: 290
Release: 2016-09-06
Genre: Business & Economics
ISBN: 0698406702

“Looking to make a career change? Pivot is a book you will turn to again and again.”—Daniel H. Pink, author of To Sell Is Human and Drive If you've got the perfect job or business, congratulations. But if you are even a little bit uncertain that your current gig is the right one, it is time to start thinking about your next move. In the new world of work, it's the only move that matters. What's next? is a question we all have to ask and answer more frequently in an economy where the average job tenure is only four years, roles change constantly even within that time, and smart, motivated people find themselves hitting professional plateaus. But how do you evaluate options and move forward without getting stuck? Jenny Blake's solution: it's about small steps, not big leaps—and the answer is already right under your feet. This book will teach you how to pivot from a base of your existing strengths. Pivoting is a crucial strategy for Silicon Valley tech companies and startups. Jenny Blake—a former training and career development specialist at Google who now runs her own company as a career and business consultant and speaker—shows how pivoting can also be a successful strategy for individuals looking to make changes in their work lives, whether within their role, organization or business, or setting their sights on bigger shifts. When you pivot, you double down on your existing strengths and interests to move in a new, related direction, instead of looking so far outside of yourself for answers that you skip over your hard-won expertise and experience. It empowers you to navigate changes with flexibility and strength—now and throughout your entire career. Much like the lean business principles that took Silicon Valley by storm, pivoting is the crucial skill you need to stay agile, whether or not you are actively looking for a new position. No matter your age, industry, or bank account balance, Jenny's advice will help you move forward strategically. Her Pivot Method will teach you how to: · Double down on existing strengths, interests, and experiences. Identify what is working best and where you want to end up, then start to bridge the gap between the two. · Scan for opportunities and identify new skills without falling prey to analysis paralysis or compare and despair. Explore options by leveraging the network and experience you already have. · Run small experiments to determine next steps. Do side projects to test ideas for your next move, taking the pressure off so you don't need to have the entire answer up front. · Take smart risks to launch with confidence in a new direction. Set benchmarks to decide when the time is right to go all-in on your new direction. Pivot also includes valuable insight for leaders who want to have more frequent career conversations with their teams to help talented people pivot within their roles and the broader organization. No matter your current position, one thing is clear: your career success and satisfaction depends on your ability to determine your next best move. If change is the only constant, let's get better at it.