This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1907 edition. Excerpt: ... advanced a buyer one dollar to sell him half a dollar's worth of goods, if living, is in the asylum for the weak minded. A bottler who wants to succeed must charge full value for bottles and cases and always be prepared to refund money for them; thus, he not only inspires others with confidence in his business ability; but inspires the purchaser with confidence in the goods sold him. By J. P. TOLAND, Fort Worth Bottling Works, Fort Worth, Texas. Of all schemes and inducements there remains but one way of compelling a customer to care for your bottles, viz.: Charge him $I.00 for a case of Soda and remit him 40 cents or 50 cents as the case might be, for every full case returned, and you may rest assured that your bottles will be returned. You owe him 40 cents or 50 cents and he is going to return your bottles for his money, because for every bottle he loses 5 cents, and he can't afford it, therefore he will keep your bottles. Should he lose all your bottles you could not replace them with his money you have; but he won't lose many. Now, of course you have this objection: You say you won't do as much business this way. You are quite right; but for every case you sell you have sure profit and more bottles to take stock on, whereas as it is now in most places, you don't know whether you have lost or gained, and it results in a loss a good many times more than you want it to. Mr. Joe Says: "If I could get a li&le magazine about my business. as good as ' Sure pop. is about yours. I'd be a mighty glad man. And at the present time you can get " Sure Pop' for nothing. Maybe by the time this reaches you W611 be charging for it. If we do, it will still be cheap. Write us a line. If we do not...