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| Author | : Yanky Fachler |
| Publisher | : ASP / VUBPRESS / UPA |
| Total Pages | : 141 |
| Release | : 2010-04 |
| Genre | : Business & Economics |
| ISBN | : 9054875968 |
"My Hope is that Managers will read Business Books a bit More Critically, free from Delusions, their Deepest Fantasies and Fondest Hopes Tempered bya bit of Realism." Phil Rosenzweig, The Halo Effect --Book Jacket.
| Author | : LeBron James |
| Publisher | : Penguin |
| Total Pages | : 289 |
| Release | : 2023-08-01 |
| Genre | : Sports & Recreation |
| ISBN | : 059383044X |
The celebrated memoir from LeBron James - a poignant, thrilling tale of the power of teamwork to transform young lives, including his own "A book that will incredibly move and inspire you.” —Jay-Z "A heartwarming story of boys who became men, teammates who became brothers, players who became champions, wonderfully told through the maturing eyes of basketball's greatest star." — John Grisham Before LeBron James was an NBA superstar, he was just a kid from Akron, Ohio, who loved to play basketball on a team called the Shooting Stars. This is the story of how this motley group of ten-year-olds grew into a team and became men together - surviving the challenges of inner city America and enduring jealousy, hostility, exploitation, and the consequences of their own overconfidence in their quest to win a national championship. Shooting Stars is a poignant, thrilling tale of the power of teamwork to transform young lives.
| Author | : Beth Driscoll |
| Publisher | : Cambridge University Press |
| Total Pages | : 156 |
| Release | : 2020-10-22 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1108945309 |
The Frankfurt Book Fair is the leading global industry venue for rights sales, facilitating business-to-buzzness deals and international networks. In this Element, we pursue an Ullapoolist approach to excavate beneath the production of bestsellers at the Fair. Our investigation involved three consecutive years of fieldwork (2017–2019) including interviews and autoethnographic, arts-informed interventions. The Element argues that buzz at the Fair exists in two states: as market-ready media reports and partial, lived experiences linked to mood. The physical structures and absences of the Fair enact its power relations and direct the flow of books and buzz. Further, the Fair is not only a site for commercial exchange but a carnival of sorts, marked by disruptive historical events and problematic socio-political dynamics. Key themes emerging from the Element are the presence of excess, the pseudo(neo)liberal self-satisfaction of book culture, and the interplay of optimism and pessimism in contemporary publishing.
| Author | : Darcie Chan |
| Publisher | : Ballantine Books |
| Total Pages | : 416 |
| Release | : 2011-05-18 |
| Genre | : Fiction |
| ISBN | : 0615523773 |
The sensational New York Times bestseller The Mill River Recluse reminds us that friendship, family, and love can come from the most unexpected places. Perfect for fans of Maeve Binchy. From the outside, Mill River looks like any sleepy little Vermont town where everyone knows everyone and people never need to lock their doors. There are newcomers for whom this appeals, from police officer Kyle Hansen and his daughter Rowen, who are starting over after heartache, to Claudia Simon, the schoolteacher who is determined to reinvent herself. But on closer inspection, there are those in Mill River—including a stealthy arsonist, a covetous nurse, and a pilfering priest—who have things they wish to hide. None more than the widow Mary McAllister, who for the past sixty years has secluded herself in her marble mansion overlooking the town. Most of the residents have never even seen the peculiar woman. Only the priest, Father O’Brien, knows the deep secrets that keep Mary isolated—and that, once revealed, will forever change the community. Praise for The Mill River Recluse “[Darcie] Chan’s sweet novel displays her talent. . . . A comforting book about the random acts of kindness that hold communities together.”—Kirkus Reviews “A heartwarming story.”—Examiner “A real page-turner.”—IndieReader
| Author | : Jason I. Miletsky |
| Publisher | : Muska/Lipman |
| Total Pages | : 0 |
| Release | : 2009 |
| Genre | : Brand name products |
| ISBN | : 9781598638721 |
Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Branding is the first book to offer both sides of the story. In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Genevieve Smith gives the brand point of view on topics including what a brand actually is (not many people really get it, operationalizing the brand and making it tangible, successfully marketing the brand, the best ways to measure results, which brands do it right, and which brands do it wrong and a whole lot more. What makes this book different from other branding books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at branding as both the client and brand see it, leaving readers with a list of action items and a better understanding of core brand building concepts to dramatically improve their strategies.
| Author | : Shane Cragun |
| Publisher | : Greenleaf Book Group |
| Total Pages | : 217 |
| Release | : 2016-07-26 |
| Genre | : Business & Economics |
| ISBN | : 1626342873 |
The Age of Disruption Today’s disruptive, tumultuous, and ever-changing global business environment shows no signs of slowing. Authors Shane Cragun and Kate Sweetman believe it is time for a wake-up call to those hoping to thrive in the 21st century. Reinvention is the first business book to propose a simple algorithm, common principles, and set of tools that apply to both individuals and organizations facing disruptive and radical change. The ability to pivot quickly, profoundly, and effectively might be the most important core competency individuals and organizations must attain in order to prosper in the new economy. And it isn’t enough to be able to change when they have to; leaders must change before they have to, in proactive ways that allow their organizations to leverage incoming global shockwaves to accelerate performance. Cragun and Sweetman use contemporary examples to drive important points home. Key strategies are couched in metaphors to create visual maps that will help the reader implement their new learnings at the moment of need. The stories and case studies are compelling, eclectic, and global, and take the reader beyond just the world of business. Reinvention includes chapter insights written by six global experts from six different geographical business regions around the globe.
| Author | : Emanuel Rosen |
| Publisher | : Broadway Business |
| Total Pages | : 0 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780385496681 |
Strategies for creating and sustaining effective word-of-mouth campaigns drawing from more than 150 interviews with exucutives, marketing leaders, and researchers who have successfully built buzz for major brands.
| Author | : Buzz Bissinger |
| Publisher | : Houghton Mifflin Harcourt |
| Total Pages | : 312 |
| Release | : 2005 |
| Genre | : Sports & Recreation |
| ISBN | : 9780618405442 |
Showing that human nature--not statistics--dictates the outcome of ballgames, the authors watch from the dugout as a spectacular series unfolds between theCardinals and their archrivals, the Cubs.
| Author | : Corinna Norrick-Rühl |
| Publisher | : Cambridge University Press |
| Total Pages | : 75 |
| Release | : 2019-12-31 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9781108708814 |
In the 20th century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the 20th and into the 21st century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.
| Author | : Chris Ballard |
| Publisher | : Hachette Books |
| Total Pages | : 247 |
| Release | : 2012-05-15 |
| Genre | : Sports & Recreation |
| ISBN | : 140130432X |
"One Shot at Forever is powerful, inspirational. . . This isn't merely a book about baseball. It's a book about heart." -- Jeff Pearlman, New York Times bestselling author of Boys Will Be Boys and The Bad Guys Won In 1971, a small-town high school baseball team from rural Illinois, playing with hand-me-down uniforms and peace signs on their hats, defied convention and the odds. Led by an English teacher with no coaching experience, the Macon Ironmen emerged from a field of 370 teams to represent the smallest school in Illinois history to make the state final, a distinction that still stands. There the Ironmen would play against a Chicago powerhouse in a dramatic game that would change their lives forever. In this gripping, cinematic narrative, Chris Ballard tells the story of the team and its coach, Lynn Sweet: a hippie, dreamer, and intellectual who arrived in Macon in 1966, bringing progressive ideas to a town stuck in the Eisenhower era. Beloved by students but not administration, Sweet reluctantly took over the ragtag team, intent on teaching the boys as much about life as baseball. Together they embarked on an improbable postseason run that buoyed a small town in desperate need of something to celebrate. Engaging and poignant, One Shot at Forever is a testament to the power of high school sports to shape the lives of those who play them, and it reminds us that there are few bonds more sacred than that among a coach, a team, and a town. "Macon's run at the title reminds us why sports matter and why sportswriting has such great power to inspire. . . [It's] one hell of a good story, and Ballard has written one hell of a good book." -- Jonathan Eig, Chicago Tribune
