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| Author | : Krishnamurthy Sriramesh |
| Publisher | : Taylor & Francis |
| Total Pages | : 601 |
| Release | : 2003 |
| Genre | : Intercultural communication |
| ISBN | : 0805839224 |
Starting with a theoretical framework for global public relations research and practice, this book presents contributions that examine PR practice as it takes place around the world. Each chapter covers the history, development and status of public relations within a specified country.
| Author | : Alison Theaker |
| Publisher | : Psychology Press |
| Total Pages | : 392 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9780415317924 |
In this updated edition of the successful handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: * interviews with press officers and PR agents about their working practices * case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police * specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology * over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
| Author | : Krishnamurthy Sriramesh |
| Publisher | : Routledge |
| Total Pages | : 805 |
| Release | : 2009-01-13 |
| Genre | : Business & Economics |
| ISBN | : 1135845549 |
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
| Author | : T. Watson |
| Publisher | : Springer |
| Total Pages | : 175 |
| Release | : 2015-04-08 |
| Genre | : Business & Economics |
| ISBN | : 1137427515 |
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.
| Author | : W. Timothy Coombs |
| Publisher | : John Wiley & Sons |
| Total Pages | : 154 |
| Release | : 2013-07-08 |
| Genre | : Business & Economics |
| ISBN | : 1118554043 |
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars
| Author | : Krishnamurthy Sriramesh |
| Publisher | : Routledge |
| Total Pages | : 298 |
| Release | : 2012-05-04 |
| Genre | : Business & Economics |
| ISBN | : 1136514449 |
Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.
| Author | : Betteke van Ruler |
| Publisher | : Walter de Gruyter |
| Total Pages | : 517 |
| Release | : 2008-08-22 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3110197197 |
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
| Author | : Alison Theaker |
| Publisher | : Routledge |
| Total Pages | : 402 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 0415676479 |
Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.
| Author | : Marieke de Mooij |
| Publisher | : SAGE Publications |
| Total Pages | : 416 |
| Release | : 2013-08-27 |
| Genre | : Business & Economics |
| ISBN | : 1483315452 |
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
| Author | : Various |
| Publisher | : Routledge |
| Total Pages | : 17176 |
| Release | : 2021-11-05 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136630538 |
The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.
