The Best Of Guerrilla Marketing Guerrilla Marketing Remix
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| Author | : Jay Levinson |
| Publisher | : Entrepreneur Press |
| Total Pages | : 476 |
| Release | : 2011-10-01 |
| Genre | : Business & Economics |
| ISBN | : 1613081650 |
Cash in with Guerrilla Marketing’s Greatest Hits Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.com For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker, www.PublishedandProfitable.com
| Author | : Jay Levinson |
| Publisher | : Entrepreneur Press |
| Total Pages | : 202 |
| Release | : 2013-02-01 |
| Genre | : Business & Economics |
| ISBN | : 1613081863 |
Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.
| Author | : Jay Conrad Levinson |
| Publisher | : |
| Total Pages | : 464 |
| Release | : 2011 |
| Genre | : Advertising |
| ISBN | : |
| Author | : Jay Conrad Levinson |
| Publisher | : Houghton Mifflin Harcourt |
| Total Pages | : 404 |
| Release | : 1994 |
| Genre | : Business & Economics |
| ISBN | : 9780395700136 |
Marketing strategy for maximum return, for large & small businesses.
| Author | : Jay Conrad Levinson |
| Publisher | : HarperCollins |
| Total Pages | : 385 |
| Release | : 2007-05-22 |
| Genre | : Business & Economics |
| ISBN | : 0547347669 |
NATIONAL BESTSELLER The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.
| Author | : Jay Conrad Levinson |
| Publisher | : HarperCollins |
| Total Pages | : 209 |
| Release | : 2003-09-04 |
| Genre | : Business & Economics |
| ISBN | : 0547347154 |
The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent. Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means. * Hold a giveaway contest. You'll attract customers and acquire names for your mailing list. * Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time. * Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message. * Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition. Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.
| Author | : Jay Conrad Levinson |
| Publisher | : Houghton Mifflin Harcourt |
| Total Pages | : 252 |
| Release | : 1993 |
| Genre | : Business & Economics |
| ISBN | : 9780395608449 |
Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.
| Author | : Shel Horowitz |
| Publisher | : Chelsea Green Publishing Company |
| Total Pages | : 324 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 9781890132682 |
In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).
| Author | : Jay Conrad Levinson |
| Publisher | : Morgan James Publishing |
| Total Pages | : 148 |
| Release | : 2011-08-01 |
| Genre | : Business & Economics |
| ISBN | : 1933596112 |
The multimillion-selling creator of Guerrilla Marketing offers action steps for businesses stuck in a rut or roiled by a recession. Chances are, your business could use some help about now, regardless of the ups or downs of the economy. Let’s face it, we all could. In this book, bestselling author Jay Conrad Levinson gives you a treasure trove of marketing tactics to help you weather even the toughest times. It tells you exactly how to position your business so you can propel to new heights you never dreamt were possible. Each of the twelve chapters in Guerrilla Marketing During Tough Times includes action steps you can use, and an exercise to help you focus your energy on the areas of your business you must change. It’s real-life advice from a real marketing expert.
| Author | : Bill Gallagher |
| Publisher | : Houghton Mifflin Harcourt |
| Total Pages | : 230 |
| Release | : 1992 |
| Genre | : Business & Economics |
| ISBN | : 9780395578209 |
Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.
