The Best in Trade & Exhibition Stand Design
Author | : Stafford Cliff |
Publisher | : |
Total Pages | : 224 |
Release | : 1992 |
Genre | : Display of merchandise |
ISBN | : 9782880461447 |
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Author | : Stafford Cliff |
Publisher | : |
Total Pages | : 224 |
Release | : 1992 |
Genre | : Display of merchandise |
ISBN | : 9782880461447 |
Author | : Stafford Cliff |
Publisher | : B. T. Batsford Limited |
Total Pages | : 224 |
Release | : 1992-01-01 |
Genre | : Exhibit booths |
ISBN | : 9780713471335 |
Author | : Stafford Cliff |
Publisher | : Watson-Guptill Publications |
Total Pages | : 0 |
Release | : 1996-02 |
Genre | : Exhibit booths |
ISBN | : 9780823064434 |
Following the success of the first edition, this new book presents the most striking and effective stands seen at recent trade fairs throughout the world. Representing a diversity of approaches, these eye-catching examples show how good design can promote products and services while also conveying the corporate image.
Author | : Stafford Cliff |
Publisher | : B. T. Batsford Limited |
Total Pages | : 224 |
Release | : 1995-01-01 |
Genre | : Design, Industrial |
ISBN | : 9780713479379 |
A successful trade and exhibition-stand design is one which can achieve the dual purpose of promoting the products and services on display, and creating a friendly and inviting business environment. Featuring over 200 designs, this book aims to reflect the diversity of approaches that can be seen on exhibition floors around the world. It discusses the complete exhibition environment as well as the use of strong graphics to create an individual identity, and includes interviews with leading designers.
Author | : Christian Schittich |
Publisher | : Walter de Gruyter |
Total Pages | : 178 |
Release | : 2012-12-17 |
Genre | : Architecture |
ISBN | : 3034615558 |
From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image. And at least since large companies like BMW and Mercedes began introducing commercialized museum concepts designed to stage their brands, the phenomenon has come full circle. Not infrequently, planners today must not only accomplish the demanding task of designing an exhibition; they must also meet full service demands, from briefings and CI design to realization. How to do this successfully is the subject of short articles by authors from the relevant fields. With extensively documented project examples organized by presentation or exhibition type, these valuable technical articles offer a detailed roadmap to practical success.
Author | : International Trade Centre UNCTAD/GATT. |
Publisher | : |
Total Pages | : 62 |
Release | : 1987 |
Genre | : Display of merchandise |
ISBN | : |
Author | : Llorenç Bonet |
Publisher | : Rockport Pub |
Total Pages | : 242 |
Release | : 2006-07 |
Genre | : Architecture |
ISBN | : 9781592532803 |
Exhibition design has become a significant architectural way to present an idea or a product; to communicate its meaning; to show its beauty; and, ideally, to increase sales. This book shows how trade fair and exhibition design projects have evolved into a perfect demonstration of architectural art: an art that combines the forming of space with the use of materials and lighting to achieve a convincing narrative and setting. Whether we find them in trade fairs or in museums, this book gathers the best recent installations, featured through full-color pictures, drawing plans, and sketches; and supplemented with descriptive text with practical information on manufacturers, furniture, and materials.
Author | : Nigel Jackson |
Publisher | : Taylor & Francis |
Total Pages | : 243 |
Release | : 2017-07-14 |
Genre | : Business & Economics |
ISBN | : 1317426657 |
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
Author | : Philip Hughes |
Publisher | : Laurence King Publishing |
Total Pages | : 232 |
Release | : 2015-09-08 |
Genre | : Architecture |
ISBN | : 9781780676067 |
Exhibition Design 2 describes the skills needed to become an exhibition designer, including: developing a brief and working with clients; design principles for graphics, circulation, lighting, and accessibility; presenting ideas to clients; and the practicalities of production. A wealth of visual material includes photographs of completed exhibitions by world-renowned designers, concept drawings, computer renderings, charts and tables of information—all for a wide range of exhibitions around the world, permanent and temporary, including museums and galleries, visitor centres, brand experiences, festivals and trade fairs. This second edition includes new examples, updated information on the latest digital technology, and expanded coverage of interactives and sound and film.