The Best Guide to Marketing for Audiologists
Author | : |
Publisher | : |
Total Pages | : 101 |
Release | : 2008-01-01 |
Genre | : Audiology |
ISBN | : 9780976629429 |
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Author | : |
Publisher | : |
Total Pages | : 101 |
Release | : 2008-01-01 |
Genre | : Audiology |
ISBN | : 9780976629429 |
Author | : Brian Taylor |
Publisher | : Plural Publishing |
Total Pages | : 393 |
Release | : 2015-04-01 |
Genre | : Medical |
ISBN | : 1597567965 |
Marketing in an Audiology Practice provides a unique, in-depth look into all facets of marketing and is a must-have for audiologists looking to market themselves and grow their business. It demonstrates how marketing and branding are instrumental to the long-term sustainability of an audiology or hearing instrument dispensing practice. It is written for two audiences: graduate students who often do not get enough exposure to business-related coursework during their graduate school tenure and experienced audiologists who are looking for some material of a practical nature. This practical text strives to further the autonomy of the profession by presenting an A-to-Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.
Author | : Geoffrey Cooling |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 136 |
Release | : 2016-08-15 |
Genre | : |
ISBN | : 9781539945505 |
The hearing aid business has been subject to the forces of the internet just like every other sector. Modern prospects are searching for their hearing health providers online, if you aren't there, you are dead in the water. In the book I set out a step by step strategy to ensure that your online presence works for you, not against you. I also detail the articles you should write and why with a crash course introduction to all of the facets of inbound marketing for audiology. I explain what Audiology SEO is and how you can use it to ensure your business gets in front of prospects.
Author | : Gerald Dubrino |
Publisher | : AuthorHouse |
Total Pages | : 114 |
Release | : 2008-09-24 |
Genre | : Education |
ISBN | : 1468569554 |
Achieving a Return On Investment is not happenstance. It is a direct result of utilizing sound business practices. Dr. DuBrino has contributed 4 articles to Advance for Audiologists and Advance for Nurse Practitioners over the past 5 years that have presented the research and day to day experiences of consulting with various audiologists throughout the industry. Erecting a sign outside the office; and publishing one's name and picture in the newspaper has not guaranteed a successful marketing campaign that resulted in a bottom line that paid the bills and afforded the business owner a good living. The major obstacle in the hearing industry in assisting individuals to overcome their communication difficulties is to get them to pick up the phone and call for an appointment. Education begins with having an audience that is motivated to seek the information one has to offer. It must also address the concerns people have; and offer a solution in a way that gives them the opportunity to decide how well they need to hear and understand others within an investment that is both comfortable and affordable to their needs. Therefore, it must be notable, succinct and attractive to the target audience you seek so that they will call your practice. Signage, brochures, flyers, business cards, direct mail, Newspaper ads, Television commercials, radio spots, all have to have a consistent and encouraging message. Sound business practices are concomitant with sound professional practices in Audiology and Hearing Instument Sciences. This component of Business Acumen has admittedly been lacking in curriculums within the schools of Audiology. He believes that the information in this book would complete the pattern for success for those professionals who would venture into private practice.
Author | : Gyl A. Kasewurm |
Publisher | : Plural Publishing |
Total Pages | : 153 |
Release | : 2019-03-22 |
Genre | : Medical |
ISBN | : 163550208X |
Dr. Gyl's Guide to a Successful Hearing Care Practice is a must-have resource for private practice owners in hearing healthcare. Author Gyl Kasewurm, AuD, known in the audiology field as "Dr. Gyl", has owned and operated a practice for thirty-five years, generating ten times the annual revenue of a typical practice, despite being in a town of only 12,000 people. Readers will benefit from her unique expertise and insight whether they are just starting a new practice or current practice owners looking to implement new strategies to take their business to the next level. While most private practice owners spend their time working in their businesses, Dr. Gyl highlights the importance of working on their businesses. The book is full of simple and hands-on tips for a more productive and profitable business. The book covers starting a practice, monitoring the health of the business, innovative marketing strategies, patient retention efforts, financials, Dr. Gyl's personal "Tips for Success", and more!
Author | : Brain Taylor |
Publisher | : Plural Publishing |
Total Pages | : 257 |
Release | : 2011-11-30 |
Genre | : Medical |
ISBN | : 1597566942 |
Author | : Brian Taylor |
Publisher | : Plural Publishing |
Total Pages | : 337 |
Release | : 2013-04-30 |
Genre | : Medical |
ISBN | : 1597566721 |
Author | : Jacqueline L. Rogers |
Publisher | : |
Total Pages | : 238 |
Release | : 1999 |
Genre | : Audiology |
ISBN | : |
Author | : Angela M. Loavenbruck |
Publisher | : Grune & Stratton, Incorporated |
Total Pages | : 234 |
Release | : 1981 |
Genre | : Medical |
ISBN | : |
Author | : Ross J. Roeser |
Publisher | : Thieme |
Total Pages | : 420 |
Release | : 1996 |
Genre | : Audiology |
ISBN | : 9780865775749 |
Praise for the best-selling first edition: fills a much needed gap in audiological literature, providing a source of essential facts, figures and diagrams the information is precise and easy to read, while the contents and index pages are also very detailed, making it easy to locate information. -- Journal of Otolaryngology Audiologists are often pressed for time and need an up-to-date reference for quick consultation in their daily practice. Roeser's Audiology Desk Reference, Second Edition, is an accessible resource containing all the latest facts, figures, diagrams, and standards that are essential to an audiologist's practice. Key Features: Covers relevant topics such as anatomy and physiology, audiologic and vestibular testing, instruments and procedures, hearing conservation, and much more! Includes thousands of practical facts, figures, and tables for use in daily practice Contains valuable information on all aspects of audiology diagnosis and treatment Compiled and edited by Dr. Roeser along with four seasoned experts in the audiology profession This invaluable clinical guide will be the reference of choice for all busy practitioners and students in audiology and speech-language pathology.