The Best Digital Marketing Campaigns In The World
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| Author | : Damian Ryan |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 224 |
| Release | : 2011-06-03 |
| Genre | : Business & Economics |
| ISBN | : 0749460636 |
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
| Author | : Damian Ryan |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 266 |
| Release | : 2014-03-03 |
| Genre | : Business & Economics |
| ISBN | : 0749469692 |
In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.
| Author | : FigueroaA Cecilia |
| Publisher | : BPB Publications |
| Total Pages | : 519 |
| Release | : 2019-09-20 |
| Genre | : Business & Economics |
| ISBN | : 9389328195 |
Skyrocket your business goals with this hands on guideKey Features Online advertising Online marketing campaigns Mail marketing Website marketing Opt-in email Mobile marketing Marketing data Digital strategy Consumer marketing DescriptionSocial media marketing has stemmed from people's communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand thechanges and transformations the field of marketing has undergone until now, it is important to know its origin.This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics andonline advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? What are the prerequisites for a successful business? What will happen if your company does not use digital marketing for your business? Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently? What will you learn Design, organize, and monitor strategies. Optimize your website SEO. Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. Integrate mobile marketing and mail marketing campaigns. Use Google Analytics. Improve the accessibility and usability of a website and UX. Stand out on LinkedIn. Apply Big data and machine learning to digital marketing.Who this book is forAnyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. Table of contents1. Define your audience: Marketing plan & value proposition.2. Content strategy: Key process to improve content creation.3. Use social media for your business.4. Social ads: Make people think and talk.5. SEO for beginners: Title, URL, & CTR6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search)7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms.8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization.9. Analyze what people do in your website: Google Analytics & Big data.10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch About the authorCecilia Figueroa is an expert in digital marketing and specializes in tactical and strategic innovation to achieve maximum business success. With ten years of experience in the sales and business world, in 2016 she switched to digital marketing and has been designing marketing campaigns for American and European companies.
| Author | : Damian Ryan |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 432 |
| Release | : 2014-06-03 |
| Genre | : Business & Economics |
| ISBN | : 0749471034 |
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.
| Author | : Ryan Deiss |
| Publisher | : John Wiley & Sons |
| Total Pages | : 375 |
| Release | : 2020-07-27 |
| Genre | : Business & Economics |
| ISBN | : 1119660491 |
Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
| Author | : Simon Kingsnorth |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 344 |
| Release | : 2016-05-03 |
| Genre | : Business & Economics |
| ISBN | : 0749474718 |
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
| Author | : Eric Greenberg |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 369 |
| Release | : 2013-09-06 |
| Genre | : Business & Economics |
| ISBN | : 0071819517 |
THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you’ll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.
| Author | : Simon Kingsnorth |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 289 |
| Release | : 2022-01-03 |
| Genre | : Business & Economics |
| ISBN | : 1398603406 |
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
| Author | : Saravanan S |
| Publisher | : |
| Total Pages | : 250 |
| Release | : 2020-07-14 |
| Genre | : |
| ISBN | : |
Master the basics of digital marketing with packed full of practical exercises and real-world examples to help you turn knowledge into action.Skills you'll learn Business strategy Content MarketingDisplay Advertising E-commerce Email Marketing Local MarketingMobileThe online opportunity Today's world is a digital one, with nearly half of the global population online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a website, videos or social media could help you reach your goals.Build your web presence From websites to local listings, mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Even more importantly, having design and usability best practices under your belt will help you build a website that tells your story well, and allow your customers to find what they need.Plan your online business strategy From identifying your goals to knowing how to track your progress, this topic will show you how to put your best foot forward when creating a digital business strategy. Learn how to stand apart from the competition and how to impress customers at every point of their experience.Improve your search campaigns The world of Search Engine Marketing (SEM) is full of opportunities, but to benefit you'll first need to master research tools and keyword selection. From there, you can improve and optimise your search campaigns ensure you get maximum value for what you spend.Get noticed with social media Everyone's on social media, so it makes sense for your business to be there too. Take advantage of popular social media networks by understanding why you need to be there, joining the right social media sites and growing your presence by engaging with your networks.Deep dive into social media An organised social media plan and strategy will go a long way in saving you time and energy. Become familiar with what social content works best, why advertising on social can be a powerful addition to your strategy, and how to measure success so that you can optimise future social content.Connect through email Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out, this topic will teach you the basics of effective email marketing campaigns.Advertise on other websites By incorporating a mix of both display and search engine advertising, you'll be able to maximise your online visibility. Learn about the benefits of display and search ads, how they differ and how to find and target the right audience, so that you have the skills to correctly structure your ad campaigns.Get started with analytics Web analytics can provide a world of information when it comes to understanding your web users. By clearly outlining your business goals, you can then utilise analytics data to help you refine and improve your website and meet your objectives.Build your online shop Tap into the world of e-commerce and learn how to effectively sell your products online. From the tools you'll need to build your online shop from scratch, to payment methods and managing orders, this introductory topic will get you on your way.Best Seller Ebook
| Author | : Alvis Wilderman |
| Publisher | : Independently Published |
| Total Pages | : 0 |
| Release | : 2023-11-18 |
| Genre | : |
| ISBN | : |
Digital Marketing Essentials: Practical Strategies For Thriving In The Online World Do you want to learn how to use digital marketing to grow your business and your brand online? Do you want to master the skills and tools that will help you reach and connect with your audience and customers in the digital age? Do you want to discover the secrets and best practices of successful digital marketers and businesses? If you answered YES to any of these questions, then this book is for you. Digital Marketing Essentials is a comprehensive and practical guide that will teach you the essentials of online marketing and how to use them to thrive in the online world. In this book you will learn: The essentials of online marketing and how to use them to thrive in the online world How to create and execute a digital marketing strategy that aligns with your business goals and vision How to use various digital channels and platforms, such as websites, social media, email, video, and online ads, to create and distribute valuable and relevant content for your audience and customers How to use data and analytics to measure and improve your digital marketing performance and impact How to comply with data privacy regulations and gain user trust in data handling How to use case studies and real-world examples to learn from successful digital marketing campaigns and businesses Discovering the secrets and best practices of successful digital marketers and businesses Applying the lessons and insights from this book to your own situation and context Digital Marketing Essentials is written by Alvis Wilderman, a digital marketing expert and consultant with over 10 years of experience in the field. He has helped hundreds of businesses and organizations to achieve their online marketing goals and grow their online presence. He has also taught and mentored thousands of students and learners who are interested in demystifying digital marketing and mastering the essentials of online marketing. Whether you are a beginner or an advanced digital marketer, whether you are a small business owner or a large corporation, and whether you are a student or a professional, this book will help you to learn and apply the essentials of digital marketing to your situation and context. Don't miss this opportunity to learn and master the essentials of online marketing and to thrive in the online world. Get your copy of Digital Marketing Essentials today and start your digital marketing journey.
