The Benefits And Challenges Of Leveraging Social Media Recruitment Practices
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| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Richard C. Kearney |
| Publisher | : CQ Press |
| Total Pages | : 538 |
| Release | : 2015-07-30 |
| Genre | : Political Science |
| ISBN | : 1483393461 |
Public Human Resource Management: Problems and Prospects brings together exemplary contributors who provide concise essays on major contemporary public human resources management issues. Organized into four parts – setting, techniques, issues and prospects – and covering the major process, function and policy issues in the field, the text offers valuable wisdom to students and practitioners alike. With sixteen new and eleven updated chapters authored by the leading figures in the field as well as by up-and-coming new scholars, the new edition works as a primary or supplementary text for courses in human resource management or issues in public administration.
| Author | : Chavadi, Chandan |
| Publisher | : IGI Global |
| Total Pages | : 384 |
| Release | : 2023-08-29 |
| Genre | : Computers |
| ISBN | : 1668474514 |
Social media applications have emerged in the last 20 years to meet the different needs of individuals, and private sector and public organizations have not been indifferent to these technologies. Social media tools help public institutions and organizations communicate directly with citizens as well as enable two-way communication and enable citizens to participate in all stages from agenda setting to evaluation of policy processes. Central and local governments, which use innovative methods to involve citizens in this process, attach significance to the development of e-participation tools. Ensuring the participation of citizens in policy processes not only determines the wishes and priorities of citizens but also uses scarce resources effectively and efficiently. Global Perspectives on Social Media Usage Within Governments reveals the best practices of various countries regarding the use of social media by central and local governments according to public administration models. The book presents various case studies on the impact of public administration models on social media use in order to contribute to public administration and social media use. Covering topics such as climate action, knowledge behaviors, and citizen participation, this premier reference source is an essential resource for government officials, public administrators, public policy scholars, social media experts, public affairs scholars, students and educators of higher education, librarians, researchers, and academicians.
| Author | : Andy Headworth |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 224 |
| Release | : 2015-05-03 |
| Genre | : Business & Economics |
| ISBN | : 0749473711 |
As the recruiting landscape changes, different methods are needed to attract talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the knowledge and understanding to create a social media recruiting strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it. In a series of easy-to-follow chapters and manageable steps, Social Media Recruitment covers the essentials from the beginning to the end of the process, including: how to implement a social media strategy; the crossover between HR, recruiting and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using technology in recruiting, such as video interviewing; social media as an internal collaboration and communication tool across companies; how social media will impact recruiting and HR in the future. Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, Social Media Recruitment focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives.
| Author | : Nelson Lim |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2019-11-30 |
| Genre | : Business & Economics |
| ISBN | : 9781977403421 |
The authors identified current, desired, and prospective data-enabled practices that the U.S. Department of Defense and the services might be able to deploy in their outreach and recruiting processes.
| Author | : Claire A Simmers |
| Publisher | : Routledge |
| Total Pages | : 257 |
| Release | : 2018-03-19 |
| Genre | : Business & Economics |
| ISBN | : 1351725076 |
The transformational technologies of the Internet-Web compound continue to exert a vast and readily apparent influence on the way we live and work. In recent times, internet penetration is now very high in most parts of the world, impacting the context and content of the workplace and the boundary between work and private life is even more porous. Not only has the reach increased, but the technologies to access the Internet-Web have further evolved towards increasing portability. The hardware evolution from desktops to laptops to mobile technologies (phones, tablets, watches, eyeglasses) marches forward. The increasing mobility and 24/7 accessibility offers the opportune time to revisit the transformations occurring. Today the Internet consists of billions of digital devices, people, services and other physical objects with the potential to seamlessly connect, interact and exchange information about themselves and their environment. Organizations now use these digital devices and physical objects to produce and consume Internet-based services. This new Internet ecosystem is commonly referred to as the Internet of People, Things and Services (IoPTS). In this follow-up to their 2006 volume, Simmers & Anandarajan examine how The Internet of People, Things and Services (IoPTS) transforms our workplaces. Information and communications technology (ICT) expansion from desktops to laptops to ubiquitous smart objects that sense and communicate directly over the internet – the IoPTS - offers us the opportune time to revisit how the Internet transforms our workplaces.
| Author | : St. Clements University Academic Staff |
| Publisher | : Prof. Dr. Bilal Semih Bozdemir |
| Total Pages | : 549 |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : |
Human Resources Management Talent Acquisition Employee Onboarding and Training Performance Management Compensation and Benefits Employee Relations HR Compliance and Risk Management The Future of HR
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 1865 |
| Release | : 2021-05-28 |
| Genre | : Computers |
| ISBN | : 179989021X |
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
| Author | : Even, Angela M. |
| Publisher | : IGI Global |
| Total Pages | : 485 |
| Release | : 2023-10-30 |
| Genre | : Business & Economics |
| ISBN | : 1668491745 |
The post-pandemic era has brought about significant disruptions to the human resources management function, exacerbating existing challenges such as labor shortages and global skills gaps. As a result, effectively managing employee engagement and productivity in a multigenerational workforce has become more challenging than ever. Enhancing Employee Engagement and Productivity in the Post-Pandemic Multigenerational Workforce, editors Even and Christiansen provide a holistic perspective on the changing global landscape of human resources management. The book offers practical insights and strategies for managing employee engagement and productivity in a multigenerational workforce, including DEI, work-life balance, job satisfaction, and hiring and retention practices. Targeting academic scholars in the human resource management sphere, this publication offers a contemporary resource that addresses the current challenges faced by businesses and organizations. Whether you're a scholar-practitioner or graduate student, this book provides a comprehensive guide to navigating the post-pandemic multigenerational workforce and enhancing employee engagement and productivity.
| Author | : Richard N. Landers |
| Publisher | : Springer |
| Total Pages | : 387 |
| Release | : 2016-05-03 |
| Genre | : Psychology |
| ISBN | : 3319299891 |
This timely resource offers fresh research on companies’ use of social media platforms—from Twitter and Facebook to LinkedIn and other career sites—to find and hire personnel. Its balanced approach explains why and how social media are commonly used in both employee recruitment and selection, exploring relevant theoretical constructs and practical considerations about their appropriateness and validity. Contributors clarify a confusing cyberscape with recommendations and best practices, legal and ethical issues, pitfalls and problems, and possibilities for standardization. And the book’s insights on emerging and anticipated developments will keep the reader abreast of the field as it evolves. Included in the coverage: · Social media as a personnel selection and hiring resource: Reservations and recommendations. · Game-thinking within social media to recruit and select job candidates. · Social media, big data, and employment decisions. · The use of social media by BRIC nations during the selection process. · Legal concerns when considering social media data in selection. · Online exclusion: Biases that may arise when using social media in talent acquisition. · Is John Smith really John Smith? Misrepresentations and misattributions of candidates using social media and social networking sites. Social Media in Employee Selection and Recruitment is a bedrock reference for industrial/organizational psychology and human resources academics currently or planning to conduct research in this area, as well as for academic libraries. Practitioners considering consulting social media as part of human resource planning or selection system design will find it a straight-talking guide to staying competitive.
