The Behavioral Economics Of Digital Customer Firm Interactions
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| Author | : Camila Back |
| Publisher | : BoD – Books on Demand |
| Total Pages | : 222 |
| Release | : 2022-07-27 |
| Genre | : Business & Economics |
| ISBN | : 3756232484 |
The use of digital technologies have given rise to new forms of customer-firm interactions (e.g., the use of digital assistants in customer service). The shift towards digitization of customer-firm interactions enables a wide and easily scalable new set of offerings to consumers. From a consumer perspective, the increased use of digital technologies constantly shape individual decisions and attitudes towards firms. This dissertation examines the extent to which customers benefit from these technological advances by taking on a behavioral economics perspective. The main focus of the dissertation lies on two aspects which are highly relevant for firms: (i) customer satisfaction, and (ii) the quality of customers' economic decisions. The dissertation employs a wide set of methods (theoretical modelling, analysis of experimental data, analysis of observational data) and consists of three articles. Article 1 is conceptual in nature and lays the theoretical foundation by providing theoretical insights on customer-related decision processes from a behavioral economics perspective. Article 2 looks at how the availability and presentation of information influences customer satisfaction. The focus of Article 3 lies on technology's impact on economic decision making with a particular interest on automated investment advice from a robo-advisor, and the role of social design elements.
| Author | : Camila Back |
| Publisher | : BoD – Books on Demand |
| Total Pages | : 219 |
| Release | : 2022-08-19 |
| Genre | : Business & Economics |
| ISBN | : 3756863387 |
The use of digital technologies have given rise to new forms of customer-firm interactions (e.g., the use of digital assistants in customer service). The shift towards digitization of customer-firm interactions enables a wide and easily scalable new set of offerings to consumers. From a consumer perspective, the increased use of digital technologies constantly shape individual decisions and attitudes towards firms. This dissertation examines the extent to which customers benefit from these technological advances by taking on a behavioral economics perspective. The main focus of the dissertation lies on two aspects which are highly relevant for firms: (i) customer satisfaction, and (ii) the quality of customers' economic decisions. The dissertation employs a wide set of methods (theoretical modelling, analysis of experimental data, analysis of observational data) and consists of three articles. Article 1 is conceptual in nature and lays the theoretical foundation by providing theoretical insights on customer-related decision processes from a behavioral economics perspective. Article 2 looks at how the availability and presentation of information influences customer satisfaction. The focus of Article 3 lies on technology's impact on economic decision making with a particular interest on automated investment advice from a robo-advisor, and the role of social design elements.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Alice Harter |
| Publisher | : BoD – Books on Demand |
| Total Pages | : 146 |
| Release | : |
| Genre | : |
| ISBN | : 3758347041 |
| Author | : Victor J. Tremblay |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 483 |
| Release | : 2018 |
| Genre | : Economics |
| ISBN | : 178471898X |
The Handbook of Behavioral Industrial Organization integrates behavioral economics into industrial organization. Chapters cover concepts such as relative thinking, salience, shrouded attributes, cognitive dissonance, motivated reasoning, confirmation bias, overconfidence, status quo bias, social cooperation and identity. Additional chapters consider industry issues, such as sports and gambling industries, neuroeconomic studies of brands and advertising, and behavioral antitrust law. The Handbook features a wide array of methods (literature surveys, experimental and econometric research, and theoretical modelling), facilitating accessibility to a wide audience.
| Author | : Giuseppe A. Veltri |
| Publisher | : John Wiley & Sons |
| Total Pages | : 212 |
| Release | : 2019-10-25 |
| Genre | : Social Science |
| ISBN | : 1509529330 |
To analyse social and behavioural phenomena in our digitalized world, it is necessary to understand the main research opportunities and challenges specific to online and digital data. This book presents an overview of the many techniques that are part of the fundamental toolbox of the digital social scientist. Placing online methods within the wider tradition of social research, Giuseppe Veltri discusses the principles and frameworks that underlie each technique of digital research. This practical guide covers methodological issues such as dealing with different types of digital data, construct validity, representativeness and big data sampling. It looks at different forms of unobtrusive data collection methods (such as web scraping and social media mining) as well as obtrusive methods (including qualitative methods, web surveys and experiments). Special extended attention is given to computational approaches to statistical analysis, text mining and network analysis. Digital Social Research will be a welcome resource for students and researchers across the social sciences and humanities carrying out digital research (or interested in the future of social research).
| Author | : David Marz |
| Publisher | : Cuvillier Verlag |
| Total Pages | : 276 |
| Release | : 2021-02-03 |
| Genre | : Business & Economics |
| ISBN | : 373696370X |
The widespread diffusion of digital, connected objects such as smartphones or tablets as well as the increasing integration of computing and connectivity capabilities into everyday artifacts like TVs and cars have significantly changed individual behavior in recent decades: it has become the norm to interact with technology and to be connected with online resources regardless of time and place. Social interactions have increasingly become intertwined with technology, making it almost impossible to fully participate in everyday life activities without IT. As a final example, with the integration of network connectivity, digital technologies, products, and services are not used in isolation anymore, but working together as assemblages, thereby expanding the range of what they and their users can do. Overall, we have witnessed that IT has become deeply socially embedded in everyday life and routines. Understanding individual behavior has a long tradition in information systems research. However, given the fundamental changes in recent years related to technology use, it is questionable whether traditional models and theories are still applicable in the digital age. The goal of this dissertation is to address respective shortcomings. As a first step, a comprehensive review of the literature on digital transformation is performed for a better understanding of this phenomenon surrounding the changes we have witnessed regarding individual behavior. Afterwards, new concepts to explain and measure individual behavior and expectations related to connected objects are developed and examined. Furthermore, as the topic of connected objects is closely connected to the concept of personalization, a design study is performed that 1) provides an artifact to handle the efficiency-personalization trade-off in the provision of firm offerings and 2) illustrates how personalization influences the user perceptions of respective products and services. Based on the findings, a framework for the study of connected objects is synthesized and presented. Overall, the findings of this dissertation have relevant implications for research and practice in the fields of technology acceptance, digital life, and digital transformation.
| Author | : Mikhail Kaz |
| Publisher | : Springer Nature |
| Total Pages | : 313 |
| Release | : 2019-09-16 |
| Genre | : Business & Economics |
| ISBN | : 3030262847 |
This proceedings volume contains research trends, issues and developments in global economics and management with particular focus on the digital postindustrial economy—Economy 4.0. Featuring papers presented at the Economic and Management session of the 2018 Prospects of Fundamental Science Development International Conference (PFSD 2018) held in Tomsk, Russia, this book presents new models, methods, analyses, and approaches to different sectors of economics and management such as tax policy, labor economics, econometrics, municipal management systems, and international finance, among others. The papers are related to three main topics: Theoretical approaches to the development of Economy 4.0, the construction of a postindustrial society, and their impact on the labor market, finance, public and social values. Innovative methods and models are mentioned as well. The creation and implementation of cryptocurrencies and block chain technology. Comparative analysis of regional and institutional economics in different countries such as Russia, China, the United States and the EU, among others. Regulation, supervision, accounting and economic security measures are also explored. Featuring industry-specific case studies in sectors such as oil and gas, agriculture, pharmaceuticals, IT and ecology, this book is a useful reference for academics, students, practitioners, and scholars in economics.
| Author | : Colin F. Camerer |
| Publisher | : Princeton University Press |
| Total Pages | : 768 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 0691116822 |
Today, behavioral economics has become virtually mainstream.
| Author | : |
| Publisher | : Elsevier |
| Total Pages | : 749 |
| Release | : 2018-09-27 |
| Genre | : Business & Economics |
| ISBN | : 0444633898 |
Handbook of Behavioral Economics: Foundations and Applications presents the concepts and tools of behavioral economics. Its authors are all economists who share a belief that the objective of behavioral economics is to enrich, rather than to destroy or replace, standard economics. They provide authoritative perspectives on the value to economic inquiry of insights gained from psychology. Specific chapters in this first volume cover reference-dependent preferences, asset markets, household finance, corporate finance, public economics, industrial organization, and structural behavioural economics. This Handbook provides authoritative summaries by experts in respective subfields regarding where behavioral economics has been; what it has so far accomplished; and its promise for the future. This taking-stock is just what Behavioral Economics needs at this stage of its so-far successful career. - Helps academic and non-academic economists understand recent, rapid changes in theoretical and empirical advances within behavioral economics - Designed for economists already convinced of the benefits of behavioral economics and mainstream economists who feel threatened by new developments in behavioral economics - Written for those who wish to become quickly acquainted with behavioral economics
