Web Metrics

Web Metrics
Author: Jim Sterne
Publisher: John Wiley & Sons
Total Pages: 450
Release: 2003-05-12
Genre: Computers
ISBN: 0471450502

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers

The World Republic of Letters

The World Republic of Letters
Author: Pascale Casanova
Publisher: Harvard University Press
Total Pages: 446
Release: 2004
Genre: Literary Criticism
ISBN: 9780674013452

The "world of letters" has always seemed a matter more of metaphor than of global reality. In this book, Pascale Casanova shows us the state of world literature behind the stylistic refinements--a world of letters relatively independent from economic and political realms, and in which language systems, aesthetic orders, and genres struggle for dominance. Rejecting facile talk of globalization, with its suggestion of a happy literary "melting pot," Casanova exposes an emerging regime of inequality in the world of letters, where minor languages and literatures are subject to the invisible but implacable violence of their dominant counterparts. Inspired by the writings of Fernand Braudel and Pierre Bourdieu, this ambitious book develops the first systematic model for understanding the production, circulation, and valuing of literature worldwide. Casanova proposes a baseline from which we might measure the newness and modernity of the world of letters--the literary equivalent of the meridian at Greenwich. She argues for the importance of literary capital and its role in giving value and legitimacy to nations in their incessant struggle for international power. Within her overarching theory, Casanova locates three main periods in the genesis of world literature--Latin, French, and German--and closely examines three towering figures in the world republic of letters--Kafka, Joyce, and Faulkner. Her work provides a rich and surprising view of the political struggles of our modern world--one framed by sites of publication, circulation, translation, and efforts at literary annexation.

Shandygaff; A Number of Most Agreeable Inquirendoes Upon Life & Letters, Interspersed with Short Stories & Skits, the Whole Most Diverting to the Reader

Shandygaff; A Number of Most Agreeable Inquirendoes Upon Life & Letters, Interspersed with Short Stories & Skits, the Whole Most Diverting to the Reader
Author: Christopher Morley
Publisher: Alpha Edition
Total Pages: 0
Release: 2023-12-10
Genre: Literary Collections
ISBN: 9789357972338

Shandygaff; A number of most agreeable Inquirendoes upon Life & Letters, interspersed with Short Stories & Skits, the whole most Diverting to the Reader, is a classical and a rare book, that has been considered important throughout the human history, and so that this work is never forgotten we at Alpha Editions have made efforts in its preservation by republishing this book in a modern format for present and future generations. This whole book has been reformatted, retyped and redesigned. These books are not made of scanned copies of their original work, and hence their text is clear and readable. This remarkable volume falls within the genres of Language and Literatures American and Canadian literature