The Bank Employee's Marketing Handbook
Author | : Donald R. German |
Publisher | : Warren Gorham & Lamont |
Total Pages | : 214 |
Release | : 1975 |
Genre | : Bank marketing |
ISBN | : 9780882620855 |
Download The Bank Employees Marketing Handbook full books in PDF, epub, and Kindle. Read online free The Bank Employees Marketing Handbook ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Donald R. German |
Publisher | : Warren Gorham & Lamont |
Total Pages | : 214 |
Release | : 1975 |
Genre | : Bank marketing |
ISBN | : 9780882620855 |
Author | : Evelyn Ehrlich |
Publisher | : John Wiley & Sons |
Total Pages | : 214 |
Release | : 2012-02-08 |
Genre | : Business & Economics |
ISBN | : 111823636X |
The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
Author | : Kenneth Andrew |
Publisher | : |
Total Pages | : 226 |
Release | : 1986 |
Genre | : Bank marketing |
ISBN | : 9780859413336 |
Author | : R. Eric Reidenbach |
Publisher | : Irwin Professional Publishing |
Total Pages | : 155 |
Release | : 1994-01 |
Genre | : Business & Economics |
ISBN | : 9781557387134 |
Author | : Sybil Stershic |
Publisher | : WME Books |
Total Pages | : 152 |
Release | : 2007-10-01 |
Genre | : Communication in personnel management |
ISBN | : 9781934229040 |
Author | : Robert J. McMahon |
Publisher | : Irwin Professional Publishing |
Total Pages | : 339 |
Release | : 1986 |
Genre | : Business & Economics |
ISBN | : 9780872671027 |
Author | : Quint Studer |
Publisher | : Fire Starter Publishing |
Total Pages | : 0 |
Release | : 2012 |
Genre | : Employment (Economic theory) |
ISBN | : 9780982850336 |
will update
Author | : Sheila Black |
Publisher | : |
Total Pages | : 179 |
Release | : 1985 |
Genre | : Bank marketing |
ISBN | : 9780861761814 |
Author | : Christine Ennew |
Publisher | : Routledge |
Total Pages | : 518 |
Release | : 2013-07-18 |
Genre | : Business & Economics |
ISBN | : 1134075952 |
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.