The Asking Price *Columbia*
Author | : Caroline Upcher |
Publisher | : Orion |
Total Pages | : |
Release | : 2003-04-15 |
Genre | : |
ISBN | : 9780752862279 |
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Author | : Caroline Upcher |
Publisher | : Orion |
Total Pages | : |
Release | : 2003-04-15 |
Genre | : |
ISBN | : 9780752862279 |
Author | : Ko Unoki |
Publisher | : Routledge |
Total Pages | : 282 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 0415528747 |
In this book, the author weaves a unique narrative that looks at both empires of business created from mergers and acquisitions and global empires from world history in an attempt to answer the question: why do certain empires endure for long periods while others collapse in a short space of time.
Author | : Thomas Oliver |
Publisher | : Random House |
Total Pages | : 218 |
Release | : 2013-10-09 |
Genre | : Business & Economics |
ISBN | : 0804151318 |
“Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest marketing triumphs of all time.”—New York On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in New York City. News had leaked out that Coke, the king of soft drinks, would no longer be produced. In its place the Coca-Cola Company would offer a new drink with a new taste and would dare call it by the old name, Coca-Cola. The new Coke was launched—and the reaction of the American people was immediate and violent: three months of unrelenting protest against the loss of Coke. So fierce was the reaction across the country that it forced a response from the Coca-Cola Company. Stunned Coca-Cola executives stepped up to the microphone and publicly apologized to the American people. They announced that the company would reissue the original Coca-Cola formula under a new name, Coke Classic. The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand—and how consumers persuaded a corporate giant to bring back America’s old friend.
Author | : United States. Securities and Exchange Commission |
Publisher | : |
Total Pages | : 1016 |
Release | : 1962 |
Genre | : Securities |
ISBN | : |
Author | : John Nathan |
Publisher | : Houghton Mifflin Harcourt |
Total Pages | : 384 |
Release | : 2001-04-05 |
Genre | : Business & Economics |
ISBN | : 9780618126941 |
John Nathan uncovers the secrets of Sony's success in this thorough and entertaining history of the company that rose out of the ashes of World War II and came to embody Japan's postwar resurrection.
Author | : Kyle Barnett |
Publisher | : |
Total Pages | : 333 |
Release | : 2020 |
Genre | : Popular music |
ISBN | : 0472131036 |
"The 1920s was a crucial decade for the recording industry. Large record companies existed, but across the nation there were dozens of small, independently owned and regionally-oriented labels like Black Swan, Champion, Paramount, Gennett, Starr, Okeh, and others which catered to specific genres and audiences that were at the time outside the commercial mainstream: jazz, "race records," "old time" or "hillbilly" music, local religious music traditions, and exotica from abroad that the metropolitan record companies did not-yet-see as profitable. Kyle Barnett's book seeks to tell the story of the first big wave of consolidation of the record industry, when larger labels began to take an interest in what the smaller labels were doing, the growing pains that resulted in mainstream companies having to adapt their culture to promoting artists from the margins-poor or working class "hillbillies," African-Americans-and how the coming of the Depression threatened to turn back the clock of the industry's growth. In hindsight, the evolution of the recording industry toward consolidation looks inevitable, but there is no good, synthetic history of this crucial period that gives due credit to the development of the industry, both commercially and culturally"--
Author | : Philip Ranlet |
Publisher | : University Press of America |
Total Pages | : 238 |
Release | : 2004 |
Genre | : Biography & Autobiography |
ISBN | : 9780761829171 |
Richard B. Morris, an internationally known early American scholar, was a historian at both City College of New York and Columbia University. His dissertation, Studies in the History of American Law, helped establish American legal history as a field. This biography is based primarily upon Morris' extensive papers and the recollections of historians who knew him well.
Author | : R. S. O'Loughlin |
Publisher | : |
Total Pages | : 1012 |
Release | : 1899 |
Genre | : Dressmaking |
ISBN | : |