The Asia Pacific Marketing Pocket Book 2006
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Author | : |
Publisher | : |
Total Pages | : 296 |
Release | : 2006 |
Genre | : Market surveys |
ISBN | : 9781841161884 |
Published in association with Mediaedge: cia, 'The Asia Pacific Marketing Pocket Book 2006' provides marketing, advertising and media data for countries in Asia Pacific, Africa and the Middle East
Author | : World Advertising Research Center |
Publisher | : |
Total Pages | : 283 |
Release | : 2004 |
Genre | : Market surveys |
ISBN | : 9781841161501 |
Author | : |
Publisher | : |
Total Pages | : 295 |
Release | : 2005 |
Genre | : Market surveys |
ISBN | : 9781841161686 |
Author | : |
Publisher | : |
Total Pages | : 300 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 9781841161686 |
Author | : NTC Publications Ltd. World Advertising Research Center |
Publisher | : |
Total Pages | : 224 |
Release | : 2000 |
Genre | : |
ISBN | : 9781841160658 |
Author | : Gerard J Tellis |
Publisher | : SAGE |
Total Pages | : 513 |
Release | : 2007-10-24 |
Genre | : Business & Economics |
ISBN | : 1446265900 |
′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Author | : Roman Tomasic |
Publisher | : Routledge |
Total Pages | : 583 |
Release | : 2017-07-05 |
Genre | : Law |
ISBN | : 1351571532 |
The shift of economic gravity towards East Asia requires a critical examination of law's role in the Asian Century. This volume explores the diverse scholarly perspectives on law's role in the economic rise of East Asia and moves from general debates, such as whether law enjoys primacy over culture, state intervention or free markets in East Asian capitalism, to specific case studies looking at the nature of law in East Asian negotiations, contracts, trade policy and corporate governance. The collection of articles exposes the clefts and cleavages in the scholarly literature explaining law's form, function and future in the Asian Century.
Author | : Cheng-Few Lee |
Publisher | : Emerald Group Publishing |
Total Pages | : 299 |
Release | : 2024-04-04 |
Genre | : Business & Economics |
ISBN | : 1837538662 |
Advances in Pacific Basin Business, Economics and Finance (APBBEF) is a peer-reviewed series designed to focus on interdisciplinary research in finance, economics, and management among Pacific Rim countries.
Author | : |
Publisher | : |
Total Pages | : 704 |
Release | : 2010 |
Genre | : Statistical services |
ISBN | : 9781414465302 |
Author | : Salem Abdulla |
Publisher | : Lulu.com |
Total Pages | : 98 |
Release | : 2017-03-31 |
Genre | : Business & Economics |
ISBN | : 1365861333 |
This book investigates and explores the conditions of the Libyan business environment in relation to foreign and joint companies, particularly in the non-oil sectors.