The Asia Pacific Marketing Pocket Book
Author | : World Advertising Research Center |
Publisher | : |
Total Pages | : 283 |
Release | : 2004 |
Genre | : Market surveys |
ISBN | : 9781841161501 |
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Author | : World Advertising Research Center |
Publisher | : |
Total Pages | : 283 |
Release | : 2004 |
Genre | : Market surveys |
ISBN | : 9781841161501 |
Author | : |
Publisher | : |
Total Pages | : 295 |
Release | : 2005 |
Genre | : Market surveys |
ISBN | : 9781841161686 |
Author | : |
Publisher | : |
Total Pages | : 300 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 9781841161686 |
Author | : |
Publisher | : |
Total Pages | : 296 |
Release | : 2006 |
Genre | : Market surveys |
ISBN | : 9781841161884 |
Published in association with Mediaedge: cia, 'The Asia Pacific Marketing Pocket Book 2006' provides marketing, advertising and media data for countries in Asia Pacific, Africa and the Middle East
Author | : NTC Publications Ltd. World Advertising Research Center |
Publisher | : |
Total Pages | : 224 |
Release | : 2000 |
Genre | : |
ISBN | : 9781841160658 |
Author | : World Advertising Research Centre |
Publisher | : |
Total Pages | : 220 |
Release | : 2004 |
Genre | : Market surveys |
ISBN | : 9781841161495 |
This title contains marketing data for the Americas market place.
Author | : Siew Meng Leong |
Publisher | : Butterworth-Heinemann |
Total Pages | : 356 |
Release | : 1996 |
Genre | : Business & Economics |
ISBN | : |
Published in conjunction with Asia Pacific Marketing Federation Marketing Insights For The Asia Pacific provides a comprehensive treatment of the nature of marketing in the Asia Pacific region. This volume incorporates a variety of unique features, including: · a collection of 25 articles from various magazines and journals · a selection of readings relating to topics of vital interest to marketers in asia · references to a broad range of marketing situations -- consumer, industrial, and service markets A useful complement to users of Marketing Management:-- An Asian Perspective, by Philip Kotler, Swee Hoon Ang, and Chin Tiong Tan, Marketing Insights For The Asia Pacific includes the source articles that deal with the marketing concepts and applications introduced in the text. only student marketing book specifically covering the Asia Pacific region published in conjunction with Asia Pacific Marketing Federation
Author | : John Fahy |
Publisher | : McGraw Hill |
Total Pages | : 454 |
Release | : 2019-03-01 |
Genre | : Business & Economics |
ISBN | : 1526847353 |
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
Author | : Robert Kumaki |
Publisher | : Copy Workshop |
Total Pages | : 354 |
Release | : 2010 |
Genre | : Business & Economics |
ISBN | : 9781887229401 |
Insightful introductions to the major APA groups with historical background and cultural ethnography. This book provides understanding of common factors across all groups, "The APA Escalator," the "Americanization process," and generational shifts.
Author | : Steve D'Alessandro |
Publisher | : Cengage AU |
Total Pages | : 650 |
Release | : 2020-06-18 |
Genre | : Business & Economics |
ISBN | : 0170438961 |
Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap