Pickleball has taken the world by storm, captivating players of all ages with its addictive mix of strategy and quick-paced action. But this fast-growing sport is more than just a game - it's a gateway to unlocking a powerful mindset that can elevate your performance, both on and off the court. In this groundbreaking book, George M. Lee, Sherman Kho, and Patrik Segfeldt reveal the transformative principles of Picklenomics - a unique approach that seamlessly blends the lessons of pickleball with the challenges and opportunities of everyday life and business. George M. Lee is a professional with a background in economics and mathematics and a career in banking as the CEO and Co-Chairman of MetroBank Corp (MCBI NASDAQ). His expertise lies in business negotiations, structuring, and maintaining regulatory relationships. Patrick brings a wealth of experience as a professional player, coach, and sports management expert. His deep understanding of players’ mindsets across various age groups and skill levels makes him an invaluable asset in the sports industry. Sherman is a visionary coach with a scientific and technology-oriented approach, mainly focused on shaping the future of the game. His insights and innovative strategies contribute significantly to player development and performance enhancement. The combined expertise of all three authors has resulted in this ultimate pickleball guide. Whether you're a seasoned pickleball player looking to elevate your game or a newcomer seeking to jump start your game, this book is your ultimate playbook for success. Embrace the lessons of Picklenomics and enhance your life, your sport, and your business.