The Art of Cause Marketing

The Art of Cause Marketing
Author: Richard Earle
Publisher: McGraw Hill Professional
Total Pages: 342
Release: 2002
Genre: Business & Economics
ISBN: 9780071387026

"Richard Earle has written an invaluable book about how to use the medium for the benefit of the people instead of just selling Doritoes. I applaud him for making this contribution and reminding us of how even the advertising industry can have a conscience should it choose to realize the good it can do with its immense power." - Michael Moore, author of Stupid White Men ... and Other Sorry Excuses for the State of Nation! and film producer of Roger & Me This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs. The Art of Cause Marketing presents several case studies and 75 storyboards from actual cause advertising and print ads. Examples of cause marketing include memorable ads such as "This is your brain on drugs" and "A mind is a terrible thing to waste."

The Art of Cause Marketing

The Art of Cause Marketing
Author: Richard Earle
Publisher:
Total Pages: 344
Release: 2000
Genre: Business & Economics
ISBN:

"Explains how to develop a successful public service campaign. ... Includes important insights into the typical targets of cause ads, the creative process, the effectiveness of different media for cause efforts, and how to research, test, and measure the success of a cause ad campaign. ... Features information on the Advertising Council and how to apply for Ad Council sponsorship, ample cases studies, and over fifty illustrations taken from actual cause advertising commercials and print ads"--Back cover.

A Cause Marketing Campaign

A Cause Marketing Campaign
Author: Thurman Malabanan
Publisher: Independently Published
Total Pages: 108
Release: 2021-08-25
Genre:
ISBN:

This book works well as an introduction to cause marketing. The author has personal experience in the field so you'll hear her anecdotes along with stories of other non-profits. Building brand collaborations for the greater good are a smart way to differentiate yourself and you'll learn how to effectively do so in this text. In this book, you will learn: - The benefits of incorporating giving into your business - How to select the perfect nonprofit partner - The different types of campaigns you can implement - How to evaluate the success of your collaboration

The Business of Cause Marketing

The Business of Cause Marketing
Author: Christopher Rosica
Publisher:
Total Pages: 176
Release: 2011-06-01
Genre: Social marketing
ISBN: 9780979310102

The Business of Cause Marketing: Doing Good Means Doing Well. Most corporate partnerships with non-profits miss the boat. Learn how smart companies can successfully execute a cause-marketing program and do well by doing good.

Brand Spirit

Brand Spirit
Author: Hamish Pringle
Publisher: John Wiley & Sons
Total Pages: 316
Release: 2001-03-12
Genre: Business & Economics
ISBN:

Brand Spirit examines the business benefits of cause related marketing and demonstrates how a marketeer can harness these benefits and power to promote a product, service or corporate brand.

Path to Purpose

Path to Purpose
Author: Carolyn Butler-Madden
Publisher:
Total Pages:
Release: 2017-10-18
Genre: Brand name products
ISBN: 9780648087502

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems. In Australia's first book on cause marketing, readers will discover: - Why doing good is good for business - The science behind cause marketing - Fourteen real-life examples of world-class cause marketing strategies from Pampers, Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more - A simple six-step methodology to develop and implement a powerful and authentic cause marketing approach for your brand.

Cause-Related Marketing

Cause-Related Marketing
Author: M. Mercedes Galan-Ladero
Publisher: Springer Nature
Total Pages: 447
Release: 2021-03-27
Genre: Business & Economics
ISBN: 3030654559

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.

Cause Marketing

Cause Marketing
Author:
Publisher:
Total Pages: 223
Release: 2002
Genre: Social marketing
ISBN: 9781597340984

Draws important distinctions between a business embracing a cause and the broader issues relating to social responsibility. Marconi outlines what a commitment to socially responsible business and marketing can mean in terms of a company's image, reputation, market share, and profitability.

The Art of Community

The Art of Community
Author: Jono Bacon
Publisher: "O'Reilly Media, Inc."
Total Pages: 396
Release: 2009-08-17
Genre: Computers
ISBN: 1449379311

Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source software. The Art of Community will help you develop the broad range of talents you need to recruit members to your community, motivate and manage them, and help them become active participants. Author Jono Bacon offers a collection of experiences and observations from his decade-long involvement in building and managing communities, including his current position as manager for Ubuntu, arguably the largest community in open source software. You'll discover how a vibrant community can provide you with a reliable support network, a valuable source of new ideas, and a powerful marketing force. The Art of Community will help you: Develop a strategy, with specific objectives and goals, for building your community Build simple, non-bureaucratic processes to help your community perform tasks, work together, and share successes Provide tools and infrastructure that let contributors work quickly Create buzz around your community to get more people involved Track the community's work so it can be optimized and simplified Explore a capable, representative governance strategy for your community Identify and manage conflict, including dealing with divisive personalities