Applied Conjoint Analysis

Applied Conjoint Analysis
Author: Vithala R. Rao
Publisher: Springer Science & Business Media
Total Pages: 401
Release: 2014-02-20
Genre: Business & Economics
ISBN: 3540877533

Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.

Analyzing Decision Making

Analyzing Decision Making
Author: Jordan J. Louviere
Publisher: SAGE
Total Pages: 100
Release: 1988-03
Genre: Business & Economics
ISBN: 9780803927575

This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes and forecast the chosen behavior of individuals or the populations they represent.

Conjoint Measurement

Conjoint Measurement
Author: Anders Gustafsson
Publisher: Springer Science & Business Media
Total Pages: 372
Release: 2007-09-12
Genre: Business & Economics
ISBN: 3540714049

This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

Cambridge Handbook of Experimental Political Science

Cambridge Handbook of Experimental Political Science
Author: James N. Druckman
Publisher: Cambridge University Press
Total Pages: 577
Release: 2011-06-06
Genre: Political Science
ISBN: 0521192129

This volume provides the first comprehensive overview of how political scientists have used experiments to transform their field of study.

MARKETING RESEARCH

MARKETING RESEARCH
Author: Dr. Subhash Jagannath Jadhav
Publisher: Thakur Publication Private Limited
Total Pages: 256
Release: 2023-11-01
Genre: Education
ISBN: 9389863112

Buy Marketing Research e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.

The Market Research Toolbox

The Market Research Toolbox
Author: Edward F. McQuarrie
Publisher: SAGE
Total Pages: 273
Release: 2012
Genre: Business & Economics
ISBN: 1412991730

An ideal resource for those who want to conduct market research but have little experience in doing so, this book describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them.

Marketing Research and Modeling: Progress and Prospects

Marketing Research and Modeling: Progress and Prospects
Author: Yoram Wind
Publisher: Springer Science & Business Media
Total Pages: 343
Release: 2013-06-05
Genre: Business & Economics
ISBN: 0387286926

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

The Handbook of Marketing Research

The Handbook of Marketing Research
Author: Rajiv Grover
Publisher: SAGE
Total Pages: 721
Release: 2006-06-23
Genre: Business & Economics
ISBN: 141290997X

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

Multivariate Total Quality Control

Multivariate Total Quality Control
Author: Carlo Lauro
Publisher: Springer Science & Business Media
Total Pages: 247
Release: 2012-12-06
Genre: Business & Economics
ISBN: 3642487106

In the last decades, the production of goods and the offer of services have become quite complex activities mostly because of the markets globalisation, of the continuous push to the innovation and of the constant requests from more and more demanding markets. The main objective of a company system has become the achievement of the quality for the business management cycle. This cycle goes from the design (Plan) to the production (Do), from the control (Check) to the man agement (Action), as well as to the marketing and distribution. Nowadays, the Total Quality of the company system is evaluated, according to the ISO 9000 regulations, in terms of its capacity to adjust the design and the pro duction to the needs expressed (explicitly or implictly) by the final users of a product/service. In this process, the use of statistical techniques is essential not only in the classical approach of Quality Control of a product but also, and most importantly, in the Quality Design oriented to the satisfaction of customers. Thus, Total Quality refers to the global capacity of a company to fit its system to the real needs of its customers by designing products which are able to match the customers' taste and by implementing a statistical control of both the product and the Customer Satisfaction. In such a process of design and evaluation, several statistical variables are involved and with a different nature (numerical, categorical, ordinal).

Choice-Based Conjoint Analysis

Choice-Based Conjoint Analysis
Author: Damaraju Raghavarao
Publisher: CRC Press
Total Pages: 190
Release: 2010-08-03
Genre: Mathematics
ISBN: 1420099973

Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.