The Anti-Marketing Manifesto

The Anti-Marketing Manifesto
Author: Michelle Lopez Boggs
Publisher: FriesenPress
Total Pages: 219
Release: 2020-09-29
Genre: Business & Economics
ISBN: 1525580450

DO YOU WANT TO BUILD A SUSTAINABLE, ETHICAL, AND PROFITABLE BUSINESS WITHOUT FEELING LIKE A SELLOUT? Are you willing to be your true self in business and accept the consequences—and rewards—of doing so? People are sick to death of being targeted, manipulated, and conned into sales that don’t enrich their lives. Humanity deserves better than predatory marketing. Customers want to do business with real people, not fakes. They want the truth—your truth—not your BS. In today’s age of increasing transparency, you have to look inside and get 100% real with yourself. With her sharp, expressive writing style, veteran anti-marketer Michelle Lopez Boggs walks you through her unique philosophy for selling without being a sellout. In this book you’ll discover: • Why customers are done with predatory marketing and why you should use the MEI principle—Motivate, Educate, and Inspire— as the foundation for all your content and communication • How being your true self (flaws, emotions, quirks, and all) is the most valuable currency and the most satisfying path to profits • How to infuse your unique voice, personality, talents, and perspectives into every facet of your business from your packaging and email newsletter to your funnel) and how critical this is for growth • The profit-butchering enemy of your attention—and what to focus on instead • Why you should keep the three ride-or-die essentials on your desk (and learn to say “f*ck everything else”) Part sales and marketing, part self-development, and packed with examples and research, The Anti-Marketing Manifesto will guide you to big profits by bringing your best to the people you’re here to serve.

The Green Marketing Manifesto

The Green Marketing Manifesto
Author: John Grant
Publisher: John Wiley & Sons
Total Pages: 291
Release: 2009-08-11
Genre: Business & Economics
ISBN: 0470687312

We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

The Model Manifesto

The Model Manifesto
Author: Leanne Maskell
Publisher: Practical Inspiration Publishing
Total Pages: 239
Release: 2019-05-02
Genre: Business & Economics
ISBN: 1788600665

For such a beautiful industry, there is a lot of ugly behind the scenes in modelling. Exploitation has always existed in the fashion industry, because it is so aspirational. By cutting through the smoke and mirrors, The Model Manifesto empowers and educates models to take control of their lives into their own hands and educates the public on the reality of what's involved in modelling. Leanne Maskell has drawn on her 13 years of experience working as an international model together with her legal background to create this easy-to-understand, A-Z guide in order to end exploitation of vulnerable models and wanna-be models. With contributions from top industry experts, The Model Manifesto includes solid advice on everything from mental health issues to paying tax. It covers every aspect of the modelling industry in detail to give an honest and realistic insider view, covering both the highs and the lows. The way to end the exploitation and the ugly in the industry is by education, awareness and building change from the inside out.

The Future of Marketing

The Future of Marketing
Author: P. Kitchen
Publisher: Springer
Total Pages: 218
Release: 2003-02-04
Genre: Business & Economics
ISBN: 0230599850

This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.

Better Off Without 'Em

Better Off Without 'Em
Author: Chuck Thompson
Publisher: Simon and Schuster
Total Pages: 337
Release: 2013-07-16
Genre: Political Science
ISBN: 145161666X

The author of Smile When You're Lying describes his controversial road trip investigation into the cultural divide of the United States during which he met with possum-hunting conservatives, trailer park lifers and prayer warriors before concluding that both sides might benefit if former Confederacy states seceded.

The Anti-Communist Manifestos: Four Books That Shaped the Cold War

The Anti-Communist Manifestos: Four Books That Shaped the Cold War
Author: John V. Fleming
Publisher: W. W. Norton & Company
Total Pages: 369
Release: 2009-08-17
Genre: Biography & Autobiography
ISBN: 0393069257

The subject of this work consists of four influential books that had informedthe great political struggle known as the Cold War: "Darkness at Noon, Out ofthe Night, I Chose Freedom," and "Witness."

Manifesto for a Moral Revolution

Manifesto for a Moral Revolution
Author: Jacqueline Novogratz
Publisher: Henry Holt and Company
Total Pages: 256
Release: 2020-05-05
Genre: Business & Economics
ISBN: 1250222869

"An instant classic." —Arianna Huffington "Will inspire people from across the political spectrum." —Jonathan Haidt Longlisted for the Porchlight Business Book of the Year Award, an essential shortlist of leadership ideas for everyone who wants to do good in this world, from Jacqueline Novogratz, author of the New York Times bestseller The Blue Sweater and founder and CEO of Acumen. In 2001, when Jacqueline Novogratz founded Acumen, a global community of socially and environmentally responsible partners dedicated to changing the way the world tackles poverty, few had heard of impact investing—Acumen’s practice of “doing well by doing good.” Nineteen years later, there’s been a seismic shift in how corporate boards and other stakeholders evaluate businesses: impact investment is not only morally defensible but now also economically advantageous, even necessary. Still, it isn’t easy to reach a success that includes profits as well as mutually favorable relationships with workers and the communities in which they live. So how can today’s leaders, who often kick off their enterprises with high hopes and short timetables, navigate the challenges of poverty and war, of egos and impatience, which have stymied generations of investors who came before? Drawing on inspiring stories from change-makers around the world and on memories of her own most difficult experiences, Jacqueline divulges the most common leadership mistakes and the mind-sets needed to rise above them. The culmination of thirty years of work developing sustainable solutions for the problems of the poor, Manifesto for a Moral Revolution offers the perspectives necessary for all those—whether ascending the corporate ladder or bringing solar light to rural villages—who seek to leave this world better off than they found it.

Infinite Returns

Infinite Returns
Author: Robert T. Kiyosaki
Publisher:
Total Pages: 480
Release: 2022-05-31
Genre: Business & Economics
ISBN: 9781612681146

We are called to be architects of the future, not its victims." - R. BUCKMINSTER FULLER In Infinite Returns, Robert--with Kim and their top-notch team of Advisors--delves into how the economic and social climate of 2020 has set the stage for a decade of unprecedented challenges as well as opportunities. He draws on his study of Bucky Fuller for vision and guidance as well as noted economists in comparing and contrasting economic theories, and looks to the future, the decade ahead, through the lens of 'cosmic accounting.' Kiyosaki uses lessons from the past to envision the future and peppers that vision with doses of today's reality... while never losing sight of the power of optimism and the individual's power to affect change--in themselves and in our world. The book includes chapters from Kim, the Rich Dad Advisors, and the Rich Dad business team who offer insights on how to achieve infinite returns: Ken McElroy, Blair Singer, Garrett Sutton, Andy Tanner, Tom Wheelwright, Josh and Lisa Lannon, John MacGregor, Mona Gambetta, and Doctors Radha Gopalan and Nicole Srednicki.

The Conquest of Cool

The Conquest of Cool
Author: Thomas Frank
Publisher: University of Chicago Press
Total Pages: 340
Release: 1997
Genre: Business & Economics
ISBN: 9780226260129

Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.