The Anti Marketeers Handbook
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The Oxford Handbook of Critical Management Studies
Author | : Mats Alvesson |
Publisher | : OUP Oxford |
Total Pages | : 604 |
Release | : 2009-06-18 |
Genre | : Business & Economics |
ISBN | : 0191608092 |
Critical Management Studies (CMS) has emerged as a movement that questions the authority and relevance of mainstream thinking and practice. Critical of established social practices and institutional arrangements, it challenges prevailing systems of domination and promotes the development of alternatives to them. CMS draws upon diverse critical traditions. Of particular importance for its initial articulation was the thinking of members of the Frankfurt School of Critical Theory. From these foundations, CMS has grown into a pluralistic and inclusive movement incorporating a diverse range of perspectives - ranging from labour process theory to radical feminism. In recent times, a set of ideas broadly labelled 'poststructuralist' have been developed to complement and challenge the insights of Critical Theory, giving new impetus for scholars seeking to challenge the status quo and articulate a more inclusive and humane future for management practice. The Oxford Handbook of Critical Management Studies provides an overview of theoretical approaches, key topics, issues, and subject specialisms in management studies, as well as a set of reflections on the progress and prospects of CMS. Contributors are all specialists in the respective fields and share a concern to interrogate and challenge received wisdom about management theory and practice. Given the rapid growth of the CMS movement, its ever increasing theoretical and geographical diversity and its outreach into the public sphere, The Oxford Handbook of Critical Management Studies is a timely publication. In addition to UK contributors, where CMS has developed most rapidly, there is strong representation from North American contributors as well as from areas where CMS has taken hold more recently, such as Australasia.
Seafood and Aquaculture Marketing Handbook
Author | : Carole R. Engle |
Publisher | : John Wiley & Sons |
Total Pages | : 421 |
Release | : 2016-09-26 |
Genre | : Technology & Engineering |
ISBN | : 1118845501 |
Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.
The Luxury Strategy
Author | : Jean-Noël Kapferer |
Publisher | : Kogan Page Publishers |
Total Pages | : 408 |
Release | : 2012-09-03 |
Genre | : Business & Economics |
ISBN | : 0749464925 |
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Aquaculture Marketing Handbook
Author | : Carole R. Engle |
Publisher | : John Wiley & Sons |
Total Pages | : 286 |
Release | : 2008-02-15 |
Genre | : Technology & Engineering |
ISBN | : 0470276436 |
Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information. Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.
Asset Recovery Handbook
Author | : Jean-Pierre Brun |
Publisher | : World Bank Publications |
Total Pages | : 286 |
Release | : 2011-01-18 |
Genre | : Business & Economics |
ISBN | : 0821386352 |
This handbook is designed as a 'how-to' manual that guides practitioners as they grapple with the strategic, organizational, investigative, and legal challenges of recovering assets that have been stolen by corrupt leaders and hidden abroad.
The Digital Marketing Handbook
Author | : Robert W. Bly |
Publisher | : Entrepreneur Press |
Total Pages | : 313 |
Release | : 2018-04-17 |
Genre | : Business & Economics |
ISBN | : 1613083815 |
What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to: Integrate a digital marketing plan with traditional marketing outreach efforts Maximize open rates, click-through rates, conversions, and sales Avoid the most common internet marketing mistakes that cause people to fail online Build a large and responsive opt-in email list Master Google AdWords, Facebook Advertising, and other traffic-generating tactics Drive quality leads to your online and offline storefronts Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.
The Happy Mutant Handbook
Author | : Mark Frauenfelder |
Publisher | : Berkley |
Total Pages | : 205 |
Release | : 1995 |
Genre | : Humor |
ISBN | : 9781573225021 |
Dear Brain Owner: Are you sick of the packaged reality THEY keep trying to sell you? You know: bad TV, hideousmagazines, clueless computer technology, and lame attempts at "leisure activities?" It's enough to makeyou build your own rocket so you can find a solar system that doesn't suck so bad. Guess what? You don't have to travel to the other end of the Milky Way to have a good time.The Happy Mutant Handbook , edited by Mark Frauenfelder, Carla Sinclair, GarethBranwyn, and Will Kreth, shows you how to peel away the drab layers of normality and start having funright here on Earth! Learn how to Joyride the Information Superhighway! Start your own radio or TV station! Pullamazing pranks and befuddle the normals! Go on urban safari! Make a robot buddy! You'll also find outabout the toys and cool tools you can use to make it happen. Why let a bunch of brain-dead marketing drones decide how you're going to live your life? You cando it yourself! After you buy The Happy Mutant Handbook, that is. (Oh yeah -- and we'll show you how to build your own rocket, too -- just in case.)
The Guerrilla Marketing Handbook
Author | : Jay Conrad Levinson |
Publisher | : Houghton Mifflin Harcourt |
Total Pages | : 404 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : 9780395700136 |
Marketing strategy for maximum return, for large & small businesses.
Handbook of Consumer Psychology
Author | : Curtis P. Haugtvedt |
Publisher | : Psychology Press |
Total Pages | : 1892 |
Release | : 2018-12-07 |
Genre | : Psychology |
ISBN | : 1136676201 |
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.