Americas Marketing Pocket Book
Author | : World Advertising Research Centre |
Publisher | : |
Total Pages | : 220 |
Release | : 2004 |
Genre | : Market surveys |
ISBN | : 9781841161495 |
This title contains marketing data for the Americas market place.
Download The Americas Marketing Pocket Book 2006 full books in PDF, epub, and Kindle. Read online free The Americas Marketing Pocket Book 2006 ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : World Advertising Research Centre |
Publisher | : |
Total Pages | : 220 |
Release | : 2004 |
Genre | : Market surveys |
ISBN | : 9781841161495 |
This title contains marketing data for the Americas market place.
Author | : |
Publisher | : |
Total Pages | : 232 |
Release | : 2006 |
Genre | : America |
ISBN | : 9781841161877 |
Published in association with Mediaedge: cia, 'The Americas Marketing Pocket Book 2006' provides marketing, media, demographic, economic and advertising data for North, Central and South America
Author | : Jonathan Foreman |
Publisher | : Sterling Publishing Company, Inc. |
Total Pages | : 112 |
Release | : 2005 |
Genre | : History |
ISBN | : 9781402729904 |
Presents a comprehensive timeline of American and world history with facts and quotes, contributions to science and the arts, wars and military conflicts, and popular culture, and includes a collection of patriotic poems, speeches, and song lyrics.
Author | : Jeff French |
Publisher | : SAGE |
Total Pages | : 449 |
Release | : 2015-01-31 |
Genre | : Business & Economics |
ISBN | : 1473927676 |
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers.
Author | : Stuart K. Hayashi |
Publisher | : Lexington Books |
Total Pages | : 777 |
Release | : 2014-11-13 |
Genre | : Business & Economics |
ISBN | : 0739186698 |
Life in the Market Ecosystem, the second book inthe Nature of Liberty trilogy, confronts evolutionary psychology head on. It describes the evolutionary psychologists’ theory of gene-culture co-evolution, which states that although customs and culture are not predetermined by anyone’s genetic makeup, one’s practice of a custom can influence the likelihood of that person having children and grandchildren. Therefore, according to the theory, customs count as evolutionary adaptations. Extending that theory further, as entire systems of political economy—capitalism, socialism, and hunter-gatherer subsistence—consist of multiple customs and institutions, it follows that an entire political-economic system can likewise be classified as an evolutionary adaptation. Considering that liberal-republican capitalism has, insofar as the system has been implemented, done more to reduce the mortality rate and secure human fertility than other models of societal structure, it stands to reason that liberal-republican capitalism is itself a beneficent evolutionary adaptation. Moreover, as essential tenets of Rand’s Objectivism—individualism, observation-based rationality, and peaceable self-interest—have been integral to the development of the capitalist ecosystem, important aspects of the Objectivism are worthwhile adaptations as well. This book shall uphold that position, as well as combat critiques by evolutionary psychologists and environmentalists who denounce capitalism as self-destructive. Instead, capitalism is the most sustainable and fairest political model. This book argues that of all the philosophies, Objectivism is the one that is most fit for humanity.
Author | : Simon Hudson |
Publisher | : SAGE |
Total Pages | : 490 |
Release | : 2009-05-12 |
Genre | : Business & Economics |
ISBN | : 1849204888 |
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Author | : David Paul Nord |
Publisher | : UNC Press Books |
Total Pages | : 637 |
Release | : 2015-12-01 |
Genre | : History |
ISBN | : 1469625830 |
The fifth volume of A History of the Book in America addresses the economic, social, and cultural shifts affecting print culture from World War II to the present. During this period factors such as the expansion of government, the growth of higher education, the climate of the Cold War, globalization, and the development of multimedia and digital technologies influenced the patterns of consolidation and diversification established earlier. The thirty-three contributors to the volume explore the evolution of the publishing industry and the business of bookselling. The histories of government publishing, law and policy, the periodical press, literary criticism, and reading--in settings such as schools, libraries, book clubs, self-help programs, and collectors' societies--receive imaginative scrutiny as well. The Enduring Book demonstrates that the corporate consolidations of the last half-century have left space for the independent publisher, that multiplicity continues to define American print culture, and that even in the digital age, the book endures. Contributors: David Abrahamson, Northwestern University James L. Baughman, University of Wisconsin-Madison Kenneth Cmiel (d. 2006) James Danky, University of Wisconsin-Madison Robert DeMaria Jr., Vassar College Donald A. Downs, University of Wisconsin-Madison Robert W. Frase (d. 2003) Paul C. Gutjahr, Indiana University David D. Hall, Harvard Divinity School John B. Hench, American Antiquarian Society Patrick Henry, New York City College of Technology Dan Lacy (d. 2001) Marshall Leaffer, Indiana University Bruce Lewenstein, Cornell University Elizabeth Long, Rice University Beth Luey, Arizona State University Tom McCarthy, Beirut, Lebanon Laura J. Miller, Brandeis University Priscilla Coit Murphy, Chapel Hill, N.C. David Paul Nord, Indiana University Carol Polsgrove, Indiana University David Reinking, Clemson University Jane Rhodes, Macalester College John V. Richardson Jr., University of California, Los Angeles Joan Shelley Rubin, University of Rochester Michael Schudson, University of California, San Diego, and Columbia University Linda Scott, University of Oxford Dan Simon, Seven Stories Press Ilan Stavans, Amherst College Harvey M. Teres, Syracuse University John B. Thompson, University of Cambridge Trysh Travis, University of Florida Jonathan Zimmerman, New York University
Author | : Meg Jacobs |
Publisher | : Princeton University Press |
Total Pages | : 366 |
Release | : 2007-03-12 |
Genre | : History |
ISBN | : 0691130418 |
"How much does it cost?" We think of this question as one that preoccupies the nation's shoppers, not its statesmen. But, as Pocketbook Politics dramatically shows, the twentieth-century American polity in fact developed in response to that very consumer concern. In this groundbreaking study, Meg Jacobs demonstrates how pocketbook politics provided the engine for American political conflict throughout the twentieth century. From Woodrow Wilson to Franklin Roosevelt to Richard Nixon, national politics turned on public anger over the high cost of living. Beginning with the explosion of prices at the turn of the century, every strike, demonstration, and boycott was, in effect, a protest against rising prices and inadequate income. On one side, a reform coalition of ordinary Americans, mass retailers, and national politicians fought for laws and policies that promoted militant unionism, government price controls, and a Keynesian program of full employment. On the other, small businessmen fiercely resisted this low-price, high-wage agenda that threatened to bankrupt them. This book recaptures this dramatic struggle, beginning with the immigrant Jewish, Irish, and Italian women who flocked to Edward Filene's famous Boston bargain basement that opened in 1909 and ending with the Great Inflation of the 1970s. Pocketbook Politics offers a new interpretation of state power by integrating popular politics and elite policymaking. Unlike most social historians who focus exclusively on consumers at the grass-roots, Jacobs breaks new methodological ground by insisting on the centrality of national politics and the state in the nearly century-long fight to fulfill the American Dream of abundance.