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| Author | : José Guilherme Correa |
| Publisher | : |
| Total Pages | : 146 |
| Release | : 2017-11-22 |
| Genre | : |
| ISBN | : 9781973362685 |
Opinion making is leadership by an active thinking writer who produces content for lower-end book readers among which this author - whose theories encompass several models that try to explain the diffusion of innovations, ideas, or ideological products - is an example.
| Author | : JOSÉ GUILHERME CORREA |
| Publisher | : Lulu.com |
| Total Pages | : 148 |
| Release | : 2013-02-26 |
| Genre | : Self-Help |
| ISBN | : 1300780274 |
Advising the reader to "diverge without losing his/her sportsmanship," the author selects herein a few dozen books of essays which he read over many decades of life and classifies them from "stunning triumphs" to "actually hateful." Upon the whole he intends rather entertainment than instruction, or disgust by hurting the taste of the mainstream audience.
| Author | : José Guilherme Correa |
| Publisher | : Clube de Autores |
| Total Pages | : 146 |
| Release | : 2013-01-19 |
| Genre | : Philosophy |
| ISBN | : |
O autor anglófono, sendo mais polimorfo do que amorfo, quase sempre teve e manteve opiniões sobre Deus e o mundo, mas, sempre que pôde, recusou-se a ser formador das mesmas. Trabalhando como jornalista de alta definição, enquanto lia de tudo e de todos dentro da viabilidade, buscou evitar a ignorância de quem lê muitos livros, mas os lê de maneira incorreta - aqueles que os gregos chamavam de sofômanos e Alexander Pope chamou de intelectuais burros. Aos que andam dizendo por aí que hay que endurecerse, pero sin perder la ternura jamás o Sr. Correa responde: há que divergir mas sem perder a lucidez, a ponderação e a esportividade jamais .
| Author | : Gabriel Weimann |
| Publisher | : SUNY Press |
| Total Pages | : 388 |
| Release | : 1994-09-30 |
| Genre | : Social Science |
| ISBN | : 9780791421420 |
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
| Author | : Elihu Katz |
| Publisher | : Ardent Media |
| Total Pages | : 20 |
| Release | : |
| Genre | : Communication |
| ISBN | : |
| Author | : Joel N Greene Ph D |
| Publisher | : Scuppernong House |
| Total Pages | : 182 |
| Release | : 2019-07-22 |
| Genre | : |
| ISBN | : 9781733631938 |
Did you know that the self-report scale used most often today to identify opinion leaders works only 50% of the time? Tossing a coin might be more accurate! Why is everyone trying to find opinion leaders using outdated methods that haven't changed since the 1940's? Why is it that you can't even identify the opinion leaders in your own company database? Although we know that opinion leaders are critical for creating free word-of-mouth advertising, have you ever wondered why no one has been able to do it successfully? All that is about to change! This book unravels the problems that have plagued opinion leadership since its inception. It provides answers and solutions for anyone who wants to include the power of opinion leadership influence in their marketing mix. This book provides a paradigm shift - a new way of looking at opinion leadership that brings the topic into the 21st century. The author introduces a new Personal Construct Theory of Opinion Leadership, that not only identifies who opinion leaders are, but goes one giant step further by predicting who they will be! The author's framework also debunks a number of myths about opinion leadership that everyone believes, but are clearly erroneous, particularly when it comes to differences among opinion leaders vs. non-leaders. The book also distinguishes opinion leaders from online influencers, and shows you how they differ and why they need to be considered separately. This alone can help you save time and avoid a lot of unnecessary headaches! Opinion Leadership is the one book you need if you wish to utilize opinion leaders in your market in order to influence other potential buyers. Scroll up and order your copy today!
| Author | : W. Lance Bennett |
| Publisher | : University of Chicago Press |
| Total Pages | : 279 |
| Release | : 2008-09-15 |
| Genre | : Political Science |
| ISBN | : 0226042863 |
A sobering look at the intimate relationship between political power and the news media, When the Press Fails argues the dependence of reporters on official sources disastrously thwarts coverage of dissenting voices from outside the Beltway. The result is both an indictment of official spin and an urgent call to action that questions why the mainstream press failed to challenge the Bush administration’s arguments for an invasion of Iraq or to illuminate administration policies underlying the Abu Ghraib controversy. Drawing on revealing interviews with Washington insiders and analysis of content from major news outlets, the authors illustrate the media’s unilateral surrender to White House spin whenever oppositional voices elsewhere in government fall silent. Contrasting these grave failures with the refreshingly critical reporting on Hurricane Katrina—a rare event that caught officials off guard, enabling journalists to enter a no-spin zone—When the Press Fails concludes by proposing new practices to reduce reporters’ dependence on power. “The hand-in-glove relationship of the U.S. media with the White House is mercilessly exposed in this determined and disheartening study that repeatedly reveals how the press has toed the official line at those moments when its independence was most needed.”—George Pendle, Financial Times “Bennett, Lawrence, and Livingston are indisputably right about the news media’s dereliction in covering the administration’s campaign to take the nation to war against Iraq.”—Don Wycliff, Chicago Tribune “[This] analysis of the weaknesses of Washington journalism deserves close attention.”—Russell Baker, New York Review of Books
| Author | : American Bar Association. House of Delegates |
| Publisher | : American Bar Association |
| Total Pages | : 216 |
| Release | : 2007 |
| Genre | : Law |
| ISBN | : 9781590318737 |
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
| Author | : Viju Raghupathi |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2013 |
| Genre | : |
| ISBN | : |
Opinion leaders influence the decisions of others and play a significant role in disseminating information, specifically in the domain of e-commerce. Prior studies exploring the factors that affect a person's ability to influence others have been conducted in either a work setting (i.e. advice networks) or leisure setting (e.g. movie recommendation). However, it is common for these networks to interweave, for instance when a person asks for advice from work colleagues on a personal issue, like the purchase of a car. This suggests that there is a need to differentiate between the antecedents of opinion leadership that stem from one's position in the professional network and the antecedents that stem from personal characteristics associated with the specific non-work related advice (e.g. expertise in cars). To explore how opinion leadership is determined in such multifaceted settings, we develop a theoretical framework of opinion leadership. The results from an empirical study of a movie advice task that was conducted in a professional setting, demonstrate that both movie-related trustworthiness and work-related centrality exert distinct effects on one's ability to influence others opinions regarding movies. Implications for theory and practice of e-commerce are discussed.
| Author | : Gabriel Weimann |
| Publisher | : State University of New York Press |
| Total Pages | : 388 |
| Release | : 1994-09-30 |
| Genre | : Philosophy |
| ISBN | : 1438423578 |
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
