The Advertising News
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Author | : Lisa Lynch |
Publisher | : Routledge |
Total Pages | : 126 |
Release | : 2018-06-12 |
Genre | : Social Science |
ISBN | : 1351705784 |
Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news “upstarts” and legacy newspapers and magazines. This book helps scholars and students of journalism and advertising to understand the news industry’s investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood. It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news outlets and audiences in new ways, particularly in an era when trust in the media has reached a historic low point. Beyond this, such advertisements have the potential to shift how media systems function in relation to state power, by changing the relationship between commercial and non-commercial speech. Drawing on real-world examples of native ads and including an in-depth case study contributed by Ava Sirrah, Native Advertising provides an important assessment of the potential consequences of native advertising becoming an even more prominent fixture in the 21st-century news feed.
Author | : Sandra Donovan |
Publisher | : Lerner Publications (Tm) |
Total Pages | : 68 |
Release | : 2015 |
Genre | : Juvenile Nonfiction |
ISBN | : 1467779091 |
Examines the role of the media in elections, discussing how it can be used to explore issues, expose controversy, and explain candidates' platforms.
Author | : Cheryl Krajna |
Publisher | : The Rosen Publishing Group, Inc |
Total Pages | : 34 |
Release | : 2018-12-15 |
Genre | : Juvenile Nonfiction |
ISBN | : 1538346060 |
Reliable media outlets don't allow advertisers or officials to control what news they print or give favored treatment to them, nor do they deny news coverage to those who don't advertise or pay. However, as the amount of news sources online and elsewhere grow, some may often have a hidden agenda. "Advertorial" copy in usually reputable sources can blur the lines even more. This book makes this sometimes-confusing topic accessible and understandable to young readers, showing them how to navigate the murky waters of news versus ads.
Author | : Mara Einstein |
Publisher | : OR Books |
Total Pages | : 248 |
Release | : 2016-09-01 |
Genre | : Business & Economics |
ISBN | : 1682190439 |
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Author | : |
Publisher | : |
Total Pages | : 666 |
Release | : 1917 |
Genre | : Advertising |
ISBN | : |
Author | : John Baker Opdycke |
Publisher | : |
Total Pages | : 240 |
Release | : 1914 |
Genre | : Advertising |
ISBN | : |
Author | : Chris Stirewalt |
Publisher | : Center Street |
Total Pages | : 216 |
Release | : 2022-08-23 |
Genre | : Political Science |
ISBN | : 1546002812 |
"One of America’s most experienced and exemplary journalists has written an unsparing analysis of the dreadful consequences -- for journalism and the nation -- of ‘how the news lost a race to the bottom with itself.’” -- George F. Will In this national bestseller, Chris Stirewalt, a former Fox News political editor, takes readers inside America’s broken newsrooms that have succumbed to the temptation of “rage revenue.” One of America’s sharpest political analysts, Stirewalt employs his trademark wit and insight to reveal how these media organizations slant coverage – and why that drives political division and rewards outrageous conduct. The New York Times wrote that Stirewalt’s book "is an often candid reflection on the state of political journalism and his time at Fox News, where such post-mortem assessments are not common..." Broken News is a fascinating, deeply researched, conversation-provoking study of how the news is made and how it must be repaired. Stirewalt goes deep inside the history of the industry to explain how today’s media divides America for profit. And he offers practical advice for how readers, listeners, and viewers can (and should) become better news consumers for the sake of the republic.
Author | : |
Publisher | : |
Total Pages | : 1250 |
Release | : 1965 |
Genre | : Advertising |
ISBN | : |
Author | : William Knight Pratt |
Publisher | : |
Total Pages | : 298 |
Release | : 1909 |
Genre | : Advertising |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 984 |
Release | : 2007 |
Genre | : Advertising |
ISBN | : |
Vols. for 1981- include four special directory issues.