The 4 Billion Dollar Tweet

The 4 Billion Dollar Tweet
Author: Ryan Holmes
Publisher:
Total Pages: 112
Release: 2017-03
Genre:
ISBN: 9780692846711

Social media is coming for you? ready or not. It might be a viral video or a rogue employee or a media query.Or it could be the POTUS, singling out your company in a 2 a.m. Twitter rant.So this little book will answer some big questions: Why does social media matter for CEOs and how do I do it right?

Twitter is Not a Strategy

Twitter is Not a Strategy
Author: Tom Doctoroff
Publisher: Macmillan
Total Pages: 268
Release: 2014-11-11
Genre: Business & Economics
ISBN: 1137279303

A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement

Hatching Twitter

Hatching Twitter
Author: Nick Bilton
Publisher: Penguin
Total Pages: 319
Release: 2014-09-30
Genre: Business & Economics
ISBN: 1591847087

The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President Trump’s preferred method of communication. It has hundreds of millions of active users all over the world. But few people know that it nearly fell to pieces early on. In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitter’s early exponential growth, following the four hackers—Ev Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggernaut practically by accident. It’s a drama of betrayed friendships and high-stakes power struggles over money, influence, and control over a company that was growing faster than they could ever imagine. Drawing on hundreds of sources, documents, and internal e-mails, Bilton offers a rarely-seen glimpse of the inner workings of technology startups, venture capital, and Silicon Valley culture.

The Truth About Alice

The Truth About Alice
Author: Jennifer Mathieu
Publisher: Roaring Brook Press
Total Pages: 209
Release: 2014-06-03
Genre: Young Adult Fiction
ISBN: 1596439106

Winner of the Children's Choice Book Awards' Teen Choice Debut Author Award Everyone knows Alice slept with two guys at one party. When Healy High star quarterback, Brandon Fitzsimmons, dies in a car crash, it was because he was sexting with Alice. Ask anybody. Rumor has it Alice Franklin is a slut. It's written all over the "slut stall" in the girls' bathroom: "Alice had sex in exchange for math test answers" and "Alice got an abortion last semester." After Brandon dies, the rumors start to spiral out of control. In this remarkable debut novel, four Healy High students tell all they "know" about Alice--and in doing so reveal their own secrets and motivations, painting a raw look at the realities of teen life. But in this novel from Jennifer Mathieu, exactly what is the truth about Alice? In the end there's only one person to ask: Alice herself. This title has Common Core connections.

Twitter Revolution

Twitter Revolution
Author: Deborah Micek
Publisher:
Total Pages: 276
Release: 2008
Genre: Business & Economics
ISBN:

NO RULESThe revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power.Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace. Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time. This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now. Join us on Twitter!

How to Prevent the Next Pandemic

How to Prevent the Next Pandemic
Author: Bill Gates
Publisher: Vintage
Total Pages: 235
Release: 2022-05-03
Genre: Health & Fitness
ISBN: 0593534492

Governments, businesses, and individuals around the world are thinking about what happens after the COVID-19 pandemic. Can we hope to not only ward off another COVID-like disaster but also eliminate all respiratory diseases, including the flu? Bill Gates, one of our greatest and most effective thinkers and activists, believes the answer is yes. The author of the #1 New York Times best seller How to Avoid a Climate Disaster lays out clearly and convincingly what the world should have learned from COVID-19 and what all of us can do to ward off another catastrophe like it. Relying on the shared knowledge of the world’s foremost experts and on his own experience of combating fatal diseases through the Gates Foundation, Gates first helps us understand the science of infectious diseases. Then he shows us how the nations of the world, working in conjunction with one another and with the private sector, how we can prevent a new pandemic from killing millions of people and devastating the global economy. Here is a clarion call—strong, comprehensive, and of the gravest importance.

Trump, Twitter, and the American Democracy

Trump, Twitter, and the American Democracy
Author: Yu Ouyang
Publisher: Springer Nature
Total Pages: 172
Release: 2020-06-29
Genre: Political Science
ISBN: 303044242X

This book takes a social science approach to address two related questions: (1) what does Donald Trump say on Twitter? and (2) why? Since entering the 2016 Presidential Election, Donald Trump’s tweets have been a major part of his communications strategy with the public. While the popular media has devoted considerable attention to selected tweets, it is less clear what those selected tweets tell us about Trump the businessman, the political candidate, and, finally, the President of the United States. We argue that to fully understand Trump, we must take a more comprehensive approach to examining all of his activities on Twitter. Overall, our analysis presents a strikingly complex picture of Trump and how he uses Twitter. Not only has his pattern of tweets changed over time, we find that Trump’s use of Twitter is more deliberate than he has been given credit. Like most other politicians, Trump is strategically-minded about his presence on social media.

Little Bets

Little Bets
Author: Peter Sims
Publisher: Simon and Schuster
Total Pages: 226
Release: 2011-04-19
Genre: Business & Economics
ISBN: 1439170444

“An enthusiastic, example-rich argument for innovating in a particular way—by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes” (The Wall Street Journal). What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins. Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.

The Pop-up Pitch

The Pop-up Pitch
Author: Dan Roam
Publisher: Hachette UK
Total Pages: 200
Release: 2021-11-09
Genre: Business & Economics
ISBN: 1541774523

A fast and practical visual storytelling method that puts a powerful new toolkit into the hands of leaders, innovators, salespeople, teachers and anyone else who needs to quickly make an impact on increasingly distracted audiences. The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions. The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.

This Machine Kills Secrets

This Machine Kills Secrets
Author: Andy Greenberg
Publisher: Penguin
Total Pages: 392
Release: 2012-09-13
Genre: Computers
ISBN: 110159358X

At last, the first full account of the cypherpunks who aim to free the world’s institutional secrets, by Forbes journalist Andy Greenberg who has traced their shadowy history from the cryptography revolution of the 1970s to Wikileaks founding hacker Julian Assange, Anonymous, and beyond. WikiLeaks brought to light a new form of whistleblowing, using powerful cryptographic code to hide leakers’ identities while they spill the private data of government agencies and corporations. But that technology has been evolving for decades in the hands of hackers and radical activists, from the libertarian enclaves of Northern California to Berlin to the Balkans. And the secret-killing machine continues to evolve beyond WikiLeaks, as a movement of hacktivists aims to obliterate the world’s institutional secrecy. This is the story of the code and the characters—idealists, anarchists, extremists—who are transforming the next generation’s notion of what activism can be. With unrivaled access to such major players as Julian Assange, Daniel Domscheit-Berg, and WikiLeaks’ shadowy engineer known as the Architect, never before interviewed, reporter Andy Greenberg unveils the world of politically-motivated hackers—who they are and how they operate.