The ... Marketing News Marketing Yellow Pages and International Directory of the American Marketing Association
Author | : American Marketing Association |
Publisher | : |
Total Pages | : 496 |
Release | : 1994 |
Genre | : Direct marketing |
ISBN | : |
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Author | : American Marketing Association |
Publisher | : |
Total Pages | : 496 |
Release | : 1994 |
Genre | : Direct marketing |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 1608 |
Release | : 1996 |
Genre | : Periodicals |
ISBN | : |
A union list of serials commencing publication after Dec. 31, 1949.
Author | : American Marketing Association |
Publisher | : |
Total Pages | : 550 |
Release | : 1993 |
Genre | : Marketing |
ISBN | : |
Author | : Edd Applegate |
Publisher | : Rowman & Littlefield |
Total Pages | : 280 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 9780742530683 |
Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
Author | : |
Publisher | : |
Total Pages | : 376 |
Release | : 1981 |
Genre | : Advertising |
ISBN | : |
Vol. for 1963 includes: Media-market planning guide issues (semi-annual)