The 1960 Presidential Election as the First Modern Campaign

The 1960 Presidential Election as the First Modern Campaign
Author: Lioba Frings
Publisher: GRIN Verlag
Total Pages: 15
Release: 2017-06-19
Genre: Literary Collections
ISBN: 3668465851

Essay from the year 2015 in the subject American Studies - Miscellaneous, grade: 2,5, Swansea University, language: English, abstract: The 1960 presidential election was in many ways different from the elections in previous decades. These immense changes regarding the general approach, the content and the use of media during the campaign and elections as well as the shift in focusing on image rather than on content seem to make this campaign the first modern one. Alongside changes in the Constitution of the United States of America whereby the Twenty-second Amendment, ratified in 1951, prohibited the president of the previous two terms Dwight D. Eisenhower “from running for a third term” the major innovation was the use of television as the predominant mass medium in John F. Kennedy’s successful presidential campaign, less in the one of Richard Nixon, who rather focused on classic strategies, which will be discussed later on. With the two major presidential candidates debating on television and being broadcasted also via radio this election can surely be described as the first modern campaign for an election in the United States.

The First Modern Campaign

The First Modern Campaign
Author: Gary Donaldson
Publisher: Rowman & Littlefield
Total Pages: 216
Release: 2007
Genre: Biography & Autobiography
ISBN: 9780742548008

The two men on the screen could not know what was to come in their lives, and what was to happen to a nation as elections went electric. Donaldson (history, Xavier U.) concentrates wisely on the political developments and the fine points of the first media-driven presidential election campaign, when both Kennedy and Nixon were feeling their way across a political and journalistic minefield. He covers the debates, of course, but also carefully examines the marketing of the candidates, the political and electoral fallout of campaign events, and the reasons why those haunting images are etched deep into every campaign since. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com).

Campaign of the Century

Campaign of the Century
Author: Irwin F. Gellman
Publisher: Yale University Press
Total Pages: 504
Release: 2022-01-04
Genre: Biography & Autobiography
ISBN: 0300245033

Based on massive new research, a compelling and surprising account of the twentieth century's closest election The 1960 presidential election between John F. Kennedy and Richard Nixon is one of the most frequently described political events of the twentieth century, yet the accounts to date have been remarkably unbalanced. Far more attention is given to Kennedy's side than to Nixon's. The imbalance began with the first book on that election, Theodore White’s The Making of the President 1960—in which (as he later admitted) White deliberately cast Kennedy as the hero and Nixon as the villain—and it has been perpetuated in almost every book since then. Few historians have attempted an unbiased account of the election, and none have done the archival research that Irwin F. Gellman has done. Based on previously unused sources such as the FBI's surveillance of JFK and the papers of Leon Jaworski, vice-presidential candidate Henry Cabot Lodge, and many others, this book presents the first even-handed history of both the primary campaigns and the general election. The result is a fresh, engaging chronicle that shatters long†‘held myths and reveals the strengths and weaknesses of both candidates.

Kennedy V. Nixon

Kennedy V. Nixon
Author: Edmund F. Kallina
Publisher:
Total Pages: 0
Release: 2011-10-30
Genre: Political campaigns
ISBN: 9780813041537

For half a century, conventional wisdom has held that Kennedy ran a brilliant campaign while Nixon committed blunder after blunder but was this truly the case? Kallina examines the facts and myths surrounding the 1960 Presidential election in his exploration of one of the closest Presidential races in American history.

The Real Making of the President

The Real Making of the President
Author: W. J. Rorabaugh
Publisher:
Total Pages: 272
Release: 2009
Genre: Biography & Autobiography
ISBN:

When John Kennedy won the presidency in 1960, he also won the right to put his own spin on the victory. Rorabaugh cuts through the mythology of this election to explain the operations of the campaign and offer a corrective to Theodore White's flawed classic, 'The Making of the President'.

The Making of the President 1960

The Making of the President 1960
Author: Theodore H. White
Publisher: Harper Collins
Total Pages: 506
Release: 2009-10-14
Genre: History
ISBN: 0061986011

A Harper Perennial Political Classic, The Making of the President 1960 is the groundbreaking national bestseller and Pulitzer Prize-winning account of the 1960 presidential campaign and the election of John F. Kennedy. With this narrative history of American politics in action, Theodore White revolutionized the way presidential campaigns are reported. Now back in print, freshly repackaged, and with a new foreword written by Robert Dallek, The Making of the President 1960 remains the most influential publication about the election of John F. Kennedy.

1960

1960
Author: David Pietrusza
Publisher: Sterling Publishing Company
Total Pages: 572
Release: 2008
Genre: Political Science
ISBN: 1402761147

It was the election that would ultimately give America "Camelot" and its tragic aftermath, a momentous contest when three giants who each would have a chance to shape the nation battled to win the presidency. Award-winning author David Pietrusza does here for the 1960 presidential race what he did in his previous book, 1920: the Year of the Six Presidents--which Kirkus Reviews selected as one of their Best Books of 2007. Until now, the most authoritative study of the 1960 election was Theodore White''s Pulitzer Prize-winning The Making of the President, 1960. But White, as a trusted insider, didn''t tell all. Here''s the rest of the story, what White could never have known, nor revealed. Finally, it''s all out--including JFK''s poignant comment on why LBJ''s nomination as vice president would be inconsequential: "I''m 43 years old. I''m not going to die in office." Combining an engaging narrative with exhaustive research, Pietrusza chronicles the pivotal election of 1960, in which issues of civil rights and religion (Kennedy was only the second major-party Roman Catholic candidate ever) converged. The volatile primary clash between Senate Majority leader LBJ and the young JFK culminated in an improbable fusion ticket. The historic, legendary Kennedy-Nixon debates followed in its wake. The first presidential televised debates, they forever altered American politics when an exhausted Nixon was unkempt and tentative in their first showdown. With 80 million viewers passing judgment, Nixon''s poll numbers dropped as the charismatic Kennedy''s star rose. Nixon learned his lesson--resting before subsequent debates, reluctantly wearing makeup, and challenging JFK with a more aggressive stance--but the damage was done. There''s no one better to convey the drama of that tumultuous year than Pietrusza. He has 1,000 secrets to spill; a fascinating cast of characters to introduce (including a rogue''s gallery of hangers-on and manipulators); and towering historical events to chronicle. And all of it is built on painstaking research and solid historical scholarship. Pietrusza tracks down every lead to create a winning, engaging, and very readable account. With the 2008 elections approaching, politics will be on everyone''s mind, and 1960: LBJ vs. JFK vs. Nixon will transform the way readers see modern American history. A sampling of what Theodore White couldn''t chronicle--and David Pietrusza does: · Richard Nixon''s tempestuous Iowa backseat blowup, and his bizarre Election Day road trip · The full story of a sympathetic call from JFK to Coretta Scott King · John Ehrlichman''s spy missions on the Nelson Rockefeller and Democratic camps · The warnings before Election Day that Chicago''s mayor Daley would try to fix the race''s outcome · JFK''s amphetamine-fueled debate performance

Kennedy & Nixon

Kennedy & Nixon
Author: Chris Matthews
Publisher: Simon and Schuster
Total Pages: 437
Release: 2011-11-01
Genre: Biography & Autobiography
ISBN: 1439135312

In this compelling, smart, and well-researched dual biography, Chris Matthews shows how the contest between the charismatic John F. Kennedy and the talented yet haunted Richard Nixon propelled America toward Vietnam and Watergate. John F. Kennedy and Richard Nixon each dreamed of becoming the great young leader of their age. First as friends, then as bitter enemies, they were linked by a historic rivalry that changed both them and their country. Fresh, entertaining, and revealing, Kennedy & Nixon reveals that the early fondness between the two men—Kennedy, for example, told a trusted friend that if he didn’t receive the Democratic nomination in 1960, he would vote for Nixon—degenerated into distrust and bitterness. Using White House tapes, this book exposes Richard Nixon’s dread of a Kennedy “restoration” in 1972 drove the dark deeds of Watergate. "Matthews tells his stories well, and Americans have a seemingly bottomless need to have these stories retold" (The New York Times Book Review).