Publishing 101

Publishing 101
Author: Jane Friedman
Publisher: MBA for Writers
Total Pages: 196
Release: 2014-12-04
Genre: Reference
ISBN: 0986312606

Learn the basics of the publishing industry

Book Marketing 101

Book Marketing 101
Author: Heather Hart
Publisher:
Total Pages: 68
Release: 2012-05-26
Genre:
ISBN: 9780615649368

As much as we don't want to hear it, book marketing is a huge part of becoming a successful author. Yet many authors don't know how to go about it or even where to start. I don't know where you are in your publishing journey, you might have been published for years but have always struggled with the marketing side of things or you could still be working on your first book and wanting to get a head start on promoting it, either way this book is bound to have something in it that will help you out. Giving a detailed overview of book marketing from beginning to end, this book is designed to give authors the information they need to attack marketing head on and start successfully selling their books.

Art Marketing 101

Art Marketing 101
Author: Constance Smith
Publisher: Artnetwork Press
Total Pages: 356
Release: 2004
Genre: Art
ISBN:

Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.

Brand Management 101

Brand Management 101
Author: Mainak Dhar
Publisher: John Wiley & Sons
Total Pages: 225
Release: 2007-05-21
Genre: Business & Economics
ISBN: 0470822295

"Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace

Trump University Marketing 101

Trump University Marketing 101
Author: Don Sexton
Publisher: John Wiley & Sons
Total Pages: 338
Release: 2006-06-27
Genre: Business & Economics
ISBN: 0470055839

Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.

Copycat Marketing 101

Copycat Marketing 101
Author: Burke Hedges
Publisher: International Network Training Institute (INTI)
Total Pages: 132
Release: 2000
Genre: Business & Economics
ISBN: 9780963266743

Retail 101: The Guide to Managing and Marketing Your Retail Business

Retail 101: The Guide to Managing and Marketing Your Retail Business
Author: Nicole Reyhle
Publisher: McGraw Hill Professional
Total Pages: 274
Release: 2014-07-04
Genre: Business & Economics
ISBN: 007184015X

YOU CAN COMPETE WITH THE BIG-BOX STORES! Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way. "The ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists, and action guides." -- Ted Teele, Chief Executive Officer, SnapRetail "While small retailers may feel like an endangered species, those who read this practical guidebook to retail survival will come away confident that they have unique assets they can turn into sustainable profits." -- Molly Love Rogers, President and CEO of Internet Retailer "If you've ever felt alone or frustrated building your business, read this book today!" -- Joe Abraham, founder of BOSI Global, author of Entrepreneurial DNA

The 101 of Book Marketing

The 101 of Book Marketing
Author: Bo Bennett, PhD
Publisher: eBookIt.com
Total Pages: 97
Release:
Genre: Language Arts & Disciplines
ISBN: 1456642448

Navigate the Trail of Self-Publishing with Ease: A Comprehensive Guide to Book MarketingSelf-publishing your book is just the start of your journey. The real challenge lies in promoting your masterpiece, making it visible to the right audience, and generating sales. "The 101 of Book Marketing: A Self-Published Author's Guide" has all the answers you've been seeking.This comprehensive guide deciphers the cluttered landscape of self-publishing, offering clear insights into its definition, benefits, and challenges. The book makes a compelling case for why book marketing is crucial, highlighting realistic expectations for organic growth that won't cough up your fortune.Did you know that you, as an author, are a brand yourself? This book helps you develop and consistently maintain your author brand. It also provides tactics to build a robust online presence, showcasing the importance of having a personal website, social media engagement, and leveraging networking platforms like Facebook, Twitter, LinkedIn, Instagram, and more.While emphasizing the digital world, the book doesn't disregard the magic of offline marketing strategies. It guides you on organizing book readings and signings, networking events, and speaking engagements. You also get a roadmap for accumulating beneficial book reviews and methods of implementing promotional techniques for boosting visibility.Advertising your book doesn't have to be a daunting task. This guide demystifies where to advertise, weighing in on paid advertising versus free advertising options. Discover how Artificial Intelligence is transforming book marketing and how Amazon's algorithm can be harnessed for self-publishing success.Gauge your success and maintain the marketing momentum with the help of valuable tips on setting and measuring goals and formulating long-term marketing plans. Learn from the case studies of successful self-published authors, concluding with an appendix of useful resources for your reference. Get your copy today and embark on a successful self-publishing journey!

101 Book Marketing Ideas For All Budgets

101 Book Marketing Ideas For All Budgets
Author: Bo Bennett, PhD
Publisher: eBookIt.com
Total Pages: 59
Release: 2016-07-06
Genre: Business & Economics
ISBN: 1456627015

An analysis of U.S. ISBN data by ProQuestª affiliate Bowkerª reveals that the number of self-published titles in 2013 increased to more than 458,564–and this is only for self-published titles. No matter how outstanding your self-published book may be, it is not difficult to realize that it can get lost in the sea of books published each year. Competition for readers is tough, so your marketing has to be tough, as well. In the short book, 101 Book Marketing Ideas For All Budgets - Clearly Explained, self-published author and founder of eBookIt.com, Dr. Bo Bennett, outlines 101 ideas that you can implement to make your book stand out from the crowd. Some of these ideas take expertise, some cost money, but many are free and fairly simple to implement. Don't let your book be one of many that remain dormant on the virtual shelves. Start implementing some of these strategies today and watch your sales skyrocket.

Book Pre-Launch Marketing

Book Pre-Launch Marketing
Author: Lawrence Harte
Publisher: LearnQIC
Total Pages: 155
Release: 2020-08-31
Genre: Business & Economics
ISBN:

This book teaches you how to create promotional media and do marketing and book pre-sale activities before publishing your book. Book authoring can take a long time, authors may not know what or how to promote, and wrong promotion can waste time and result in social backlash. Book authors can do pre-launch marketing to earn book pre-sales and other money, rapidly get publicity and credibility, and to find and insert additional media into their book. During the pre-launch marketing process, Authors can make new connections with experts and book buyers, get review feedback for book updating, and use lists and other media to achieve #1 best seller status on Amazon and other retailers. With this book, you get access to 100+ guides, ready to edit templates, and examples from successful book pre-launch marketing campaigns. After Reading this Book, You Will be Able To: - Do Promotion Before Publishing Your Book - Identify Effective Book Marketing Topics & Channels - Create Promotional Media Posts Using Templates (supplied) - Write Effective Book Descriptions - Create & Use Book Promotion & Marketing Materials - Earn Revenues from Book Pre-Sales & Sponsorships - Use Marketing Activities to get #1 Best Seller Status Chapter 1 - Book Pre-Launch Marketing - Pre-launch marketing benefits, key processes and steps, and ways to be more successful in less time. Chapter 2 - Book Pre-Launch Management - Organizing your book pre-launch activities by creating a plan, task list, contact list, and other documents. Chapter 3 - Book Launch Research - How to find and review competitive books & materials, invite and talk to potential readers, and use research activities and materials in your marketing materials. Chapter 4 - Promotional Media - Ways to create effective descriptions, images, and media items and profiles that can be discovered or shared with potential reviewers, contributors, and buyers. Chapter 5 - Media Channels - How to setup media services and profiles that allow you to be discovered by or reach and influence potential customers. Chapter 6 - Media Posts - how to create and publish messages that contain discoverable and motivational content. Chapter 7 - Marketing Campaigns - 20+ successful pre-launch marketing campaigns and how to do them. Appendix 1 - Book Pre-Launch Marketing Resources including sample plans, templates, and other media items along with instructions and sample materials. Appendix 2 - Book Pre-Launch Marketing Guides - for key types of promotion projects such as book cover design contests, buyer (reader) journey interviews, book sponsorships, and 20+ others. Appendix 3 - Book Pre-Launch Marketing Tips - 30+ success tactics and proven processes along with steps and sample templates. Appendix 4 - Book Pre-Launch Marketing Checklist - A sample one page sheet that contains 60+ key steps for book pre-launch marketing. Appendix 5 - Book Marketing Media Contributions - How to submit successful tips, resources, and other media to update this book and its companion course. Appendix 6 - Book Marketing Directory - 60+ lists of resources, tools, and services that help Book Launch Marketing.